Uma njengenkampani yokwakha, ucabanga ukuthi ukhonkolo nensimbi kwakukuphela kwamathuluzi owadingayo ukuze udale amaphrojekthi wokwakha aphumelelayo, cabanga futhi! Emhlabeni wokwakha, ukuba nesu eliqinile lokumaketha kwedijithali kubaluleke kakhulu njengokuba nesisekelo esiqinile. Kepha ulenza kanjani isu lokuthengisa ledijithali lenkampani yokwakha? Kulokhu okuthunyelwe kwebhulogi, sizokuhambisa ezintweni eziyisisekelo zokumaketha kwedijithali ezinkampanini zokwakha, kusukela ekudaleni isu kuya ekukaleni impumelelo yakho. Ngakho-ke beka phansi amathuluzi akho futhi ubambe amagajethi akho, ngoba sesizoqala uhambo lokwakha isu lokugcina ledijithali lenkampani yakho yokwakha.

Izindlela eziyi-11 zokuthuthukisa isu lokumaketha kweDijithali enkampanini yokwakha

Imboni yezokwakha iwumkhakha ohlale uvela futhi oqhudelana ngokwandayo, futhi ukumaketha kwedijithali sekuyithuluzi elibalulekile lempumelelo. Ukwakha isu elisebenzayo lokumaketha kwedijithali kungasiza ibhizinisi lezokwakha ukuthi ligqame kulabo eliqhudelana nabo ngokufinyelela abangaba amakhasimende amasha, ukuhlanganyela akhona kakade, nokushayela ukuthengisa. Njengongcweti wokumaketha kwedijithali, inhloso yakho kufanele kube ukwakha ubukhona obuqinile ku-inthanethi futhi unikeze amakhasimende umuzwa omuhle lapho usebenzisana nenkampani. Nazi izindlela ezingcono kakhulu eziyi-11 zokuthuthukisa isu lokumaketha kwedijithali lenkampani yokwakha.

Qonda izinjongo zenkampani

Ukuqonda izinjongo zenkampani kubalulekile ekudaleni isu eliyimpumelelo lokumaketha kwedijithali lenkampani yokwakha. Izinkampani zokwakha kufanele zibandakanye ukuqonda kwezinjongo zazo, njengokukhulisa isisekelo samakhasimende azo, ukunwebela ezimakethe ezintsha, noma ukuthuthukisa isevisi yamakhasimende njengengxenye yesu labo lokumaketha kwedijithali. Uma usunezinjongo onazo, kufanele ukwazi ukuhlaziya izinsiza zamanje zenkampani, njengewebhusayithi yayo, ubukhona bedijithali, nesabelomali sokumaketha, kanye nokuhlolwa komthelela ongaba khona wesu lokumaketha kwedijithali.

Ngenkathi uhlela isu lakho lokumaketha kwedijithali kubalulekile ukuqonda ukuthi lizosiza kanjani ukufinyelela izinhloso zalo. Isibonelo, uma ubheka ukukhulisa isisekelo samakhasimende akho, ungase ufune ukugxila ekudaleni iwebhusayithi ehehayo, uthuthukise amazinga ayo enjini yokusesha, nokwandisa ubukhona bakho ezinkundleni zokuxhumana.

Enye into ebalulekile okufanele icatshangelwe iziteshi zokumaketha zedijithali ezisebenza kahle kakhulu njengokuthuthukiswa kwewebhusayithi, ukwenza ngcono okuqukethwe ezinjinini zokusesha ezahlukahlukene, ukumaketha kwezokuxhumana, ukumaketha nge-imeyili, ukumaketha kokuqukethwe, kanye nokukhangisa ngokuchofoza okukodwa. Kufanele ukhethe ezilungele kangcono izinjongo zakho futhi ulungise isu lakho ngokusekelwe kuzo.

Cwaninga umncintiswano

Ukucwaninga ukuncintisana kwakho kuyisinyathelo esibalulekile ekudaleni isu elisebenzayo lokumaketha kwedijithali lezinkampani zokwakha. Ikuvumela ukuthi uqonde ukuthi izimbangi zakho zizimaketha kanjani, yimaphi amandla kanye nobuthakathaka babo, nokuthi yimaphi amasu abangawasebenzisa ukuze bazihlukanise. Ukuqonda ukuncintisana kwakho kungasiza futhi inkampani ukuthi iqonde ukuthi yiziphi izinhlobo zemilayezo ezithinta izethameli zakho ezihlosiwe.

Ukuqonda ngokuncintisana kwakho nakho kuzokusiza ukuthi ukhethe amasu afanele wokumaketha. Ngokulandela lokhu ungakhetha izinhlobo zokuqukethwe ezikudalayo, izinhlobo zezinkundla abazisebenzisayo ukuze bafinyelele izethameli abazihlosile, kanye nezinhlobo zemikhankaso yedijithali abayenzayo. Ngokuqonda impumelelo nokwehluleka komncintiswano, inkampani yokwakha ingakha isu elisebenza kahle kakhulu lokumaketha kwedijithali.

Kubalulekile futhi ukubheka amasu abo amanani. Lokhu kuhlanganisa ukubheka izintengo ezikhokhiswa umncintiswano ngezinkonzo zabo kanye nokubheka uhlobo lwezaphulelo namaphromoshini abawanikezayo.

Setha ubukhona obuqinile ku-inthanethi

Ukwakha ubukhona obuqinile ku-inthanethi kuyingxenye ebalulekile yokuthuthukisa isu lokumaketha kwedijithali elibhekana nezidingo zababukeli bayo. Ngokwakha ubukhona obuqinile ku-inthanethi, izinkampani zingakha okuqukethwe kwedijithali okusebenzelana nezithameli zabo futhi kubeke umlayezo wenkampani ngokucacile. Lokhu kungasiza ekushayeleni ithrafikhi eyengeziwe kuwebhusayithi, okuzoholela emikhakheni eminingi efanelekayo.

Isinyathelo sokuqala sokwenza isu lokumaketha ledijithali lenkampani yokwakha ukwakha iwebhusayithi esebenzayo. Le webhusayithi kufanele yakhelwe kahle, ifundise futhi kulula ukuyisebenzisa. Kuyindlela enhle yokubonisa iphothifoliyo yakho. Ungangeza amaposi ebhulogi ahlobene, imininingwane yakho yokuxhumana, neminye imininingwane. Ukwengeza, iwebhusayithi kufanele ithuthukiselwe ukusebenza kahle kwenjini yokusesha (SEO) ukuze itholakale kalula emiphumeleni yenjini yokusesha.

I-SEO yendawo iyisu elibalulekile lokumaketha kwedijithali lezinkampani zokwakha. Kubandakanya ukuthuthukisa iwebhusayithi nokuqukethwe kubasebenzisi bendawo ukuze bathole kalula ibhizinisi lakho lapho besesha izinsiza zokwakha endaweni yangakini. I-SEO yendawo ibalulekile ngoba isiza inkampani yakho yokwakha ukuthi ivele emiphumeleni yosesho yasendaweni kanye nakumamephu endawo.

Isinyathelo esilandelayo ukwakha amaphrofayili ezinkundla zokuxhumana ezinkundleni ezifana ne-Facebook, Instagram, ne-Twitter. Lawa ma-akhawunti kufanele asetshenziselwe ukwabelana ngezibuyekezo, ukukhuthaza imicimbi nokuxhumana namakhasimende. Inkundla yezokuxhumana iphinde ibe yindlela enhle yokubonisa amaphrojekthi aqediwe, izipho zokusingatha, nokuningi. Ukuba nekhasi le-Facebook elizinikele noma i-akhawunti ye-Instagram kungakusiza ukuxhumana namakhasimende okungenzeka.

Thuthukisa isu lokuqukethwe

Ukwakha isu lokuqukethwe kuyingxenye ebalulekile yesu lokumaketha kwedijithali kunoma iyiphi inkampani. Kufanele iveze uhlobo lokuqukethwe okuzodalelwa iwebhusayithi, ukumaketha nge-imeyili, okuthunyelwe kwenkundla yezokuxhumana, nokuningi. Kufanele futhi ifake nohlelo lokuphromotha okuqukethwe. Ngohlelo lokuthuthukisa okuqukethwe, izinkampani zizokwazi kangcono ukushayela ithrafikhi kokuqukethwe futhi zenze okuqukethwe okuhehayo futhi okuwusizo kuzithameli eziqondiwe.

Kufanele uqale ngokunquma imigomo. Yini ofuna ukuyizuza ngokuqukethwe? Uma le migomo isihlonziwe, isinyathelo esilandelayo ukuhlonza izethameli eziqondiwe. Ukwazi ukuthi okuqukethwe kudalelwa bani kusiza ekunqumeni ukuthi yiluphi uhlobo lokuqukethwe okufanele ludalwe.

Ngemva kokunquma ngemigomo kanye nezethameli eziqondiwe, sekuyisikhathi sokudala okuqukethwe. Lapho udala okuqukethwe, kubalulekile ukufaka uphawu lwenkampani nezinjongo kokuqukethwe. Lokhu kusiza ukuqinisa umlayezo wenkampani kanye nobunikazi kuzithameli eziqondiwe. Ukwengeza, kubalulekile ukudala okuqukethwe okuhambisana nemboni yezokwakha futhi okubandakanya izethameli eziqondiwe.

Yakha ubukhona benkundla yezokuxhumana

Ingxenye ebalulekile yesu lokumaketha kwedijithali ukwakha ubukhona obuqinile bezokuxhumana. Ukwakha ubukhona obuqinile benkundla yezokuxhumana, izinkampani zizoba nendawo yokuthumela okuqukethwe nokuxhumana nababukeli bazo. Ukwakha ubukhona obuqinile benkundla yezokuxhumana kuzosiza izinkampani ukuthi zenze umphakathi waku-inthanethi ohambisana nomkhiqizo nezinjongo zawo.

Izinkampani eziningi zokwakha zisebenzisa inkundla yezokuxhumana ukuze zihlale zixhumekile, okuzivumela ukuthi zifinyelele izethameli eziningi ngokushesha. Ungaqala ngokudala ama-akhawunti ezisekelweni, njenge-Twitter, Instagram, ne-Facebook.

Kubalulekile ukuhlala usebenza ezinkundleni zokuxhumana kanye nokuthumela njalo ezinkundleni ezilungele ibhizinisi lakho. Lokhu kuzosiza ukugcina abalandeli bakho bebambekile futhi kuzoqinisekisa ukuthi okuqukethwe kwakho kubonwa yizilaleli eziningi. Ukwengeza, ungasebenzisa amathuluzi okuhlaziya ukukala impumelelo yemikhankaso yakho yenkundla yezokuxhumana kanye nokulandelela ukukhula kwesu lakho lokumaketha kwedijithali lefemu yokwakha.

imeyili Marketing

Ukumaketha nge-imeyili kuyingxenye ebalulekile yanoma yiliphi isu lokumaketha ledijithali lefemu yokwakha. Ingasetshenziselwa ukufinyelela ngempumelelo amakhasimende amasha nokugcina ubudlelwano nalawo akhona. Ngokuqondisa kahle ama-imeyili kumakhasimende, kungenzeka ukwandisa ukusebenza kahle kwemikhankaso nokwandisa imiphumela.

Ukuthengisa nge-imeyili kuyindlela engabizi kakhulu yokufinyelela amakhasimende namathemba. Ama-imeyili abiza kancane kunokukhangisa okuvamile futhi angathunyelwa kubantu abaningi ngesikhathi esisodwa. Abuye alandelelwe kalula futhi ahlaziywe, okuvumela idatha enembe kakhulu mayelana nokuziphatha kwamakhasimende. Le datha ingase isetshenziselwe ukudala imikhankaso esebenza ngempumelelo ngokuzayo.

Lapho udala umkhankaso wokumaketha nge-imeyili wefemu yokwakha, kubalulekile ukugxila ekhasimendeni. Ukwenza ama-imeyili aqondene nawe nokunikeza ulwazi oluwusizo kungasiza ukwakha ubudlelwano futhi ugcine amakhasimende ematasa. Ukwengeza, ama-imeyili kufanele enziwe afanele izintshisekelo zekhasimende, njengoba lokhu kuzosiza ekudaleni ukuxhumana nawo. Vula amandla aphelele emizamo yakho yokumaketha ngokuhlosiwe nokwakamuva uhlu lwe-imeyili ngamathemba atholakala kuwebhusayithi yethu.

Ngaso sonke isikhathi futhi ulungise

Uma kukhulunywa ngokumaketha kwedijithali kwefemu yokwakha, kubalulekile ukugada njalo nokulungisa isu. Izinkampani kufanele zazi ukuthi ukumaketha kwedijithali kuyinqubo ehlala ishintsha futhi kufanele ivumelane nezimo ukuze zivumelane nezinguquko emakethe. Kubalulekile futhi ukulandelela ukusebenza kwesu lokumaketha kwedijithali kanye nokuhlonza noma yiziphi izindawo ezidinga ukuthuthukiswa. Ngokuqapha izibalo zamashaneli ahlukahlukene okuthengisa edijithali, izinkampani zinganquma ukuthi isu labo liyasebenza noma cha. Izinkampani zingaphinda zisebenzise le datha ukwenza izinguquko kuhlelo lwazo lokuqinisekisa ukuthi lifinyelela izethameli ezifanele. Le datha ingase futhi isetshenziselwe ukukhomba izindawo zokuthuthukiswa kanye nokuthuthukisa amaqhinga amasha azosiza ifemu yokwakha ifinyelele imigomo yayo.

Njengoba imakethe ishintsha, izinkampani kufanele zivumelane nezimo ngokwanele ukuze zilungise amasu azo ukuze ziqinisekise ukuthi ziyaqhubeka nokufinyelela izethameli ezihlosiwe. Izinkampani kufanele futhi ziqaphele noma yimaphi amathrendi amasha noma ubuchwepheshe obungaba wusizo esu labo lokumaketha kwedijithali. Ngokugada njalo nokulungisa isu lazo lokumaketha kwedijithali, izinkampani zingaqinisekisa ukuthi imizamo yazo yokukhangisa ngedijithali ifinyelela kubantu abalungile futhi iba nomthelela abawufisayo.

Sebenzisa amathuluzi afanele

Ukudala isu eliyimpumelelo lokumaketha kwedijithali lefemu yokwakha akuyona into encane. Ukwandisa kokubili ukusebenza kahle kwezindleko nokufinyelela, kubalulekile ukusebenzisa amathuluzi alungile. Isu eliphelele lokumaketha kwedijithali kufanele lifake iziteshi ezahlukahlukene, njengokwenza kahle izinjini zokusesha, ukumaketha kwenkundla yezokuxhumana, ukumaketha kokuqukethwe, nokukhangisa kokusesha okukhokhelwayo, phakathi kokunye.

Ukuze kuthuthukiswe injini yokusesha, kuyadingeka ukusebenzisa amathuluzi afana nokucwaninga kwamagama angukhiye namathuluzi okuhlaziya izimbangi ukuze uhlonze amagama angukhiye asebenza kahle kakhulu kuwebhusayithi yenkampani yokwakha. Ukwengeza, amathuluzi afana ne-Google Analytics namathuluzi we-webmaster angasetshenziswa ukulandelela ukusebenza kokusesha kwe-organic kanye nethrafikhi yewebhusayithi.

Inkundla yezokuxhumana nayo iyingxenye ebalulekile yesu lokumaketha kwedijithali lefemu yokwakha. Kubalulekile ukusebenzisa amathuluzi alungile ukuze ufinyelele izithameli eziqondiwe eziteshini ezihlukahlukene zenkundla yezokuxhumana. Amathuluzi afana ne-Hootsuite ne-Buffer angasiza ukuhlela okuthunyelwe nokuqapha ukubandakanyeka.

Ukuthengisa okuqukethwe kuyindlela esebenzayo yokuthi inkampani yokwakha yakhe ukuqwashisa ngomkhiqizo futhi ikhiqize umkhondo. Amathuluzi afana ne-HubSpot angasetshenziswa ukukhiqiza imibono yokuqukethwe, ukulandelela ukusebenza kokuqukethwe, nokukala umthelela wokuqukethwe kumakhasimende.

Okokugcina, ukuze uthole okuningi ekukhangisweni kokusesha okukhokhelwayo, kuyadingeka ukusebenzisa amathuluzi alungile. Amathuluzi afana ne-Google Ads kanye ne-Microsoft Ads angasetshenziswa ukuthuthukisa imikhankaso, ukulandelela ukusebenza, kanye nokulinganisa imbuyiselo ekutshalweni kwesu lokumaketha kwedijithali.

Cabangela ukukhishwa kwemisebenzi

Uma kuziwa ekuthuthukiseni isu eliphumelelayo lokumaketha kwedijithali yefemu yokwakha, ukukhishwa kwemisebenzi kungaba inketho enhle. Esimeni samanje sedijithali, kubalulekile ukuba nobukhona bewebhu obuqinile ukuze uhlale unokuncintisana futhi uphumelele. Ithimba lezentengiso ledijithali elinolwazi lingasiza inkampani yokwakha isungule ubukhona obuyimpumelelo ku-inthanethi. Ngokudlulisela lo msebenzi ejensi enolwazi lokumaketha kwedijithali, ifemu yokwakha ingagxila emisebenzini yayo eyinhloko yebhizinisi.

Ngokukhipha imizamo yokumaketha yedijithali ku-ejensi enolwazi, ifemu yokwakha ingonga isikhathi nemali ngenkathi isazuza ubukhona bayo be-inthanethi obufisayo. Ukukhishwa kwemisebenzi kungaba yindlela ephumelelayo neyongayo yokuthuthukisa isu eliphumelelayo lokumaketha kwedijithali lefemu yokwakha. Kubalulekile ukusebenzisana ne-ejensi yokumaketha yedijithali eqonda imboni yezokwakha futhi engathuthukisa isu eliphumelelayo elihambisana nemigomo nezidingo ezithile zefemu.

Sebenzisa Ukukhangisa Okukhokhelwayo

Kunoma iyiphi inkampani yokwakha efuna ukukhulisa ibhizinisi layo, ukusebenzisa izinketho zokukhangisa ezikhokhelwayo kuyingxenye ebalulekile yesu layo lokumaketha kwedijithali. Ukukhangisa okukhokhelwayo kungasetshenziswa ukuze kubekwe uphawu phambi kwabantu okungenzeka abajwayelene nalo futhi kungasetshenziswa ukukhomba izibalo zabantu abathile ukuze kwandiswe amathuba empumelelo. Ihlinzeka ngenkundla yokufinyelela inani elikhulu lamakhasimende angaba khona ngesikhathi esifushane uma kuqhathaniswa. Ukwengeza, ivumela inkampani yokwakha ukuthi ilandele futhi ilinganise ukusebenza kwayo, ukuze ikwazi ukulungisa isu layo lokumaketha lezinkampani zokwakha ngokufanele.

Enye yezindlela ezidume kakhulu zokukhangisa okukhokhelwayo kwezinkampani zokwakha Izikhangiso ze-Google, ezivumela ukuthi zenze imikhankaso yezikhangiso eqondise amakhasimende okungenzeka asekelwe emibuzweni yawo yosesho. Lolu hlobo lokukhangisa lusebenza kahle kakhulu futhi lungasetshenziswa ukuze luqondise abantu abasesha ngenkuthalo izinsiza ezihlinzekwa yifemu yokwakha. Ingase futhi isetshenziselwe ukwandisa ukubonakala futhi ishayele ithrafikhi kuwebhusayithi yenkampani yokwakha.

Izinkundla zokuxhumana nazo zihlinzeka ngenkundla enhle yokukhangisa okukhokhelwayo. Amafemu okwakha angakha izikhangiso ezihehayo ezingaqondiswa kubantu abake basebenzisana nomkhiqizo noma labo okungenzeka babe nentshisekelo kumasevisi ahlinzekwa inkampani yokwakha. Ukwengeza, izinkundla zokuxhumana zinikeza amafomethi ezikhangiso anhlobonhlobo angasetshenziswa ukufinyelela ababukeli abaningi.

Ukuphathwa Kwezimpawu

Ukuphathwa kwesithunzi kuyingxenye ebalulekile yesu lokumaketha kwedijithali lefemu yokwakha. Kubaluleke kakhulu embonini yezokwakha, lapho idumela lingenza noma liphule impumelelo yenkampani. Ukuphathwa kwesithunzi kubandakanya imisebenzi eyahlukene, njengokuqapha nokuphendula izibuyekezo zamakhasimende, ukuqapha inkundla yezokuxhumana, nokusebenzisa amasu e-SEO ukuze kuqinisekiswe ukuthi inkampani yokwakha ivela emiphumeleni ephezulu yenjini yokusesha.

Esinye sezici ezibaluleke kakhulu zokuphatha isithunzi samafemu okwakha ukuqapha ukubuyekezwa kwamakhasimende. Kubalulekile ukunaka kokubili ukubuyekezwa okuhle nokubi futhi uphendule ngendlela efanele. Ukubuyekezwa okuhle kufanele kuvunywe futhi kubongwe, kuyilapho ukubuyekezwa okungalungile kufanele kubhekwe ngokomsebenzi futhi noma yiziphi izinkinga zixazululwe. Ukwenza kanjalo kuzosiza ukukhombisa kumakhasimende angaba khona ukuthi inkampani ivulekele impendulo futhi ithatha izinyathelo zokubhekana nanoma yiziphi izinkinga.

Isiphetho

Isu lokumaketha ledijithali lefemu yokwakha liyingxenye ebalulekile yanoma yiluphi uhlelo lwebhizinisi. Kuyasiza ukuheha amakhasimende amasha futhi kwandise ukubonakala komkhiqizo. Ngokumaketha kwedijithali, amafemu okwakha angafinyelela izethameli eziningi, akhuthaze izinsizakalo zawo futhi akhe ubudlelwano namakhasimende angaba khona. Ngokusebenzisa amasu okumaketha edijithali, amafemu okwakha angafinyelela ngempumelelo emakethe ezihlosiwe futhi akhiqize imikhondo eminingi. Yamukela uguquko nokuqanjwa okusha, futhi okubaluleke kakhulu, ukuzijabulisa kancane endleleni. Phela, ngisho nemisebenzi yokwakha eqinile ingazuza ehlayeni elincane. Ngakho-ke zilungiselele ukuhlangana ngokuhleka kancane nodaka lwakho lokumaketha futhi ubeke isisekelo sempumelelo!”