Cabanga ngalokhu, uchithe amahora wenza umkhankaso we-imeyili ophelele wababhalisile bakho. Ushaya okuthi thumela futhi ulinde ngokulangazela ukuthi ukuguqulwa kuqale ukungena. Kodwa esikhundleni sokuthola imiphumela obuyilindele, ubona inqwaba yama-imeyili ebuyela ebhokisini lokungenayo. Hhayi-ke, mngane wami, kuzwakala sengathi unecala lamabhampa athambile! Ungakhathazeki, akwethusi njengoba kuzwakala. Lokhu okuthunyelwe kuchaza ukuthi kusho ukuthini ukugxuma okuthambile ku-Mailchimp nokuthi ungawanciphisa kanjani. Ngakho-ke, ake sigxumele kukho!

Ukumaketha nge-imeyili kuyisu elisebenzayo elingasetshenziswa ukuze uhlale uxhumene nabantu ababhalisele uhlu lwakho lwamakheli, wakhe ubudlelwano, futhi ekugcineni uthuthukise ukuthengisa kwakho. Naphezu kwalokhu, ayinabo ubunzima bayo futhi enye yezinselelo ezivame kakhulu izinga eliphezulu lokugxuma. Ukubhampa kwe-imeyili yilapho umlayezo ubuyiselwa kumthumeli ngaphandle kokulethwa kumamukeli ohlosiwe. Kunezinhlobo ezimbili zokugxuma, ama-bounce aqinile futhi athambile. Sizogxila kulokhu kokugcina futhi sichaze ukuthi kusho ukuthini ukubhampa okuthambile kumongo we-Mailchimp.

Iyini i-Soft Bounce?

Ukugxuma okuthambile yinkinga yesikhashana yokulethwa eyenzeka lapho i-imeyili ithunyelwa kodwa ayikwazi ukuthunyelwa ekhelini le-imeyili lomamukeli. Amabhampa athambile ngokuvamile abangelwa ibhokisi leposi eligcwele, noma inkinga yesikhashana yeseva. Ama-bounce athambile ahlukile kuma-imeyili abhampa kanzima, okuwukwehluleka unomphela ngenxa yekheli elingavumelekile noma isizinda esivinjiwe. I-MailChimp ibheka amazinga okugxuma okuthambile lapho kubalwa amanani okulethwa, ngakho-ke kubalulekile ukuqonda amabhilidi athambile kanye nendlela yokubhekana nawo futhi wandise ukulethwa kwe-imeyili. Izindaba ezinhle ukuthi amabhampisi athambile ngokuvamile ayizindaba zesikhashana futhi angaxazululwa.

Kusho ukuthini ukugxuma okuthambile ku-Mailchimp?

I-Mailchimp ithola ngokuzenzakalelayo ama-bounce athambile futhi iwaphathe ngendlela ehlukile kuma-bounce aqinile. Ngokuzenzakalelayo, i-Mailchimp izozama ukuthumela kabusha i-imeyili kumamukeli izikhathi ezimbalwa ngaphezu kwamahora angu-72. Uma i-imeyili iqhubeka nokubhampa, i-Mailchimp izoyeka ukuyithumela futhi imake obhalisile ngokuthi “ihlanziwe.” Lokhu kusho ukuthi obhalisile ngeke esathola ama-imeyili avela kulowo mkhankaso othile, kodwa azohlala esohlwini lwakho.

Nokho, ungenza ngendlela oyifisayo izilungiselelo zokugxuma ze-Mailchimp ukuze zivumelane kangcono nezidingo zakho. Isibonelo, ungakhetha ukungafaki ababhalisile abaphumelele kancane emikhankasweni yesikhathi esizayo noma usethe inani eliphakeme lokuzama futhi ngaphambi kokumaka obhalisile ngokuthi "uhlanziwe."

8 Izizathu ezijwayelekile zokubhampisa okuthambile ku-Mailchimp

Uma uke wathumela umkhankaso we-imeyili usebenzisa i-Mailchimp, kungenzeka ukuthi uke wabhekana nokubhampa okuthambile. Ukuqonda izizathu ezivamile zokubhampisa okuthambile ku-Mailchimp kuyisinyathelo sokuqala sokuthuthukisa amanani okulethwa kwe-imeyili yakho kanye nokuqinisekisa ukuthi ama-imeyili akho afinyelela amabhokisi okungenayo ababhalisile bakho. Nazi ezinye zezizathu ezivame kakhulu zokubhampa okuthambile ku-Mailchimp ezingasiza ukubhekana nezinkinga zokuthuthukisa imikhankaso yakho ye-imeyili.

Izinkinga zobuchwepheshe zesikhashana: Kwesinye isikhathi, ukubhampa okuthambile kwenzeka ngenxa yezinkinga zobuchwepheshe zesikhashana, njengebhokisi leposi eligcwele noma iseva ye-imeyili eyehlisiwe. Kulezi zimo, i-imeyili ayikwazi ukulethwa ngesikhathi sokuthunyelwa kodwa ingase ilethwe ngempumelelo kamuva.

Izihlungi zogaxekile: Uma i-imeyili yakho ibanjwe kusihlungi sikagaxekile, ingase igxume kancane. Lokhu kungenzeka uma i-imeyili iqukethe amagama angukhiye athile, inesilinganiso esiphezulu sesithombe nombhalo, noma uma umthumeli we-imeyili noma umugqa wesihloko ubonakala usolisa. Uma ama-imeyili akho okuthengisa efika kufolda yogaxekile yababhalisile bakho, angaba nomthelela omkhulu ekusebenzeni komkhankaso wakho we-imeyili.

Usayizi we-imeyili omkhulu: Ama-imeyili anosayizi bamafayela amakhulu kwesinye isikhathi angabhampa kancane uma ibhokisi leposi lomamukeli lingenaso isitoreji esanele sokwamukela i-imeyili.

Amakheli e-imeyili angalungile: Ukubhampa okuthambile kungase futhi kwenzeke uma ikheli lomamukeli ozama ukuthumela kuye lingavumelekile noma lithayiphiwe kabi. Lokhu kungenzeka uma obhalisile eshintsha ikheli lakhe le-imeyili noma uma ngephutha wengeze ikheli elingalungile ohlwini lwakho.

I-imeyili ecindezelayo: Abahlinzeki besevisi yokumaketha nge-imeyili njenge-Mailchimp bavame ukukhawulela inani lama-imeyili angathunyelwa ngehora noma usuku ukuze kuvinjelwe amaseva e-imeyili ukuthi angagcwaliswa kakhulu. Uma uthumela inqwaba yama-imeyili ngesikhathi esisodwa, amanye angase athambekele ngenxa ye-imeyili enyakazayo.

Izinkinga zegama lesizinda: Uma igama lakho lesizinda lingamiswanga kahle noma uma usebenzisa i-imeyili umhlinzeki free, ama-imeyili akho angase bounce. Lokhu kungenzeka uma amarekhodi esizinda sakho se-DNS engalungiselelwe kahle noma uma ikheli lakho le-imeyili lihlotshaniswa nesizinda esivinjelwe.

Izinkinga zokuqukethwe kwe-imeyili: Uma umlayezo wakho we-imeyili ungahambisani nemikhuba emihle ye-imeyili efana nokufaka isixhumanisi sokuzikhipha ohlwini noma ukuba nesihloko esicacile, i-imeyili yakho ingase imakwe njengogaxekile futhi ingase igxume kancane.

Izinkinga zokuqinisekisa: Uma ungakazimisi kahle izivumelwano zokuqinisekisa i-imeyili, ama-imeyili akho angase abe maningi amathuba okuthi abhampise kancane. Lokhu kungenxa yokuthi abahlinzeki besevisi ye-imeyili abafana ne-Mailchimp bazobeka phambili ama-imeyili ngokufakazela ubuqiniso obufanele, futhi bangase baphathe ama-imeyili angagunyaziwe njengasolisayo noma njengogaxekile.

Izinzuzo zokuphathwa kwe-soft bounce

Ukuphathwa kwe-Soft bounce kuyisici esibalulekile sokumaketha okusebenzayo kwe-imeyili. Ngokuthatha izinyathelo zokuphatha amabhilidi athambile, amabhizinisi angathuthukisa isithunzi sawo somthumeli, akhulise ukusebenzelana kwe-imeyili, anciphise ubungozi bokubhampa kanzima, futhi athuthukise amasu okuthengisa nge-imeyili. Ngokuphatha ngokuqhubekayo kanye nokubhekana nokubhampa okuthambile, amabhizinisi angazuza izinzuzo ezimbalwa ezibalulekile ezihlanganisa:

Ukugcina idumela elihle lomthumeli: Abahlinzeki besevisi ye-imeyili njenge-Mailchimp basebenzisa ama-algorithms ayinkimbinkimbi ukuze bahlole isithunzi sabathumeli babasebenzisi babo. Amabhampa athambile angaba nomthelela ongemuhle kudumela lomthumeli wakho uma kwenzeka njalo, njengoba angabonisa kumhlinzeki wesevisi ye-imeyili ukuthi uhlu lwakho lwe-imeyili luphelelwe yisikhathi noma ukuthi okuqukethwe kwakho kwe-imeyili kuyasolisa noma kungugaxekile. Ngokuphatha ama-bounce athambile, ungasiza ekugcineni isithunzi esihle sabathumeli, okungathuthukisa izilinganiso zokuletha nokusiza ekuqinisekiseni ukuthi ama-imeyili afinyelela ibhokisi lokungenayo lababhalisile bakho.

Ukuthuthukisa ukusebenzisana kwe-imeyili: Ukubhampa okuthambile kungabonisa ukuthi uhlu lwakho lwe-imeyili luphelelwe yisikhathi. Udinga ukungeza ikheli le-imeyili elivumelekile lababhalisile ohlwini lwakho. Ngokususa lawa makheli e-imeyili angavumelekile, ungathuthukisa ikhwalithi yohlu lwakho lwe-imeyili futhi wandise ukusebenzelana kwababhalisile bakho. I-Mailchimp inikeza ukufinyelela kuwo wonke umbiko womkhankaso we-imeyili ohlanganisa wonke amamethrikhi abalulekile. Ungakwazi kalula ukulandelela ababhalisile abangasebenzi futhi uhlanze uhlu lwakho ukuze unciphise izinga eliphezulu lokubhampa kwe-imeyili.

Ukunciphisa ubungozi bokubhampa kanzima: Ukubhampa okuthambile kwesinye isikhathi kungaholela ekubhampiseni okuqinile, okwenzeka lapho i-imeyili inqatshwa unomphela yiseva yemeyili yomamukeli. Ukubhampa kanzima kungalimaza isithunzi somthumeli wakho futhi kungaholela nasekumisweni kwe-akhawunti noma ekunqanyulweni. Ngokuphatha ngokuqhubekayo ama-blouns athambile, unganciphisa ingcuphe yokubhampa okuqinile futhi usize ukuvikela isithunzi somthumeli wakho.

Ukuthuthukisa ukulethwa kwe-imeyili sekukonke: Ukuphathwa kwe-Soft bounce kuyingxenye ebalulekile yokugcina a uhlu lwe-imeyili olunempilo kanye nokuthuthukisa amanani okulethwa kwe-imeyili. Ngokuhlonza nokubhekana nokubhampa okuthambile, ungasiza ekuqinisekiseni ukuthi ama-imeyili athunyelwa emabhokisini okungenayo ababhalisile nokuthi imikhankaso yakho ye-imeyili yokumaketha isebenza ngempumelelo ngangokunokwenzeka.

Izindlela ezi-7 zokunciphisa ama-bounces athambile ku-Mailchimp

Nakuba ama-bounce athambile ngokuvamile abe ngokwesikhashana, asengalimaza ukulethwa kwe-imeyili yakho futhi ekugcineni abe nomthelela empumelelweni yemikhankaso yakho. Nazi izindlela ezihlukile zokunciphisa ama-bounces athambile ku-Mailchimp:

Hlanza uhlu lwakho lwe-imeyili: Hlanza njalo uhlu lwakho lwe-imeyili ukuze ususe ababhalisile abangasebenzi noma abangavumelekile. Lokhu kuzosiza ukuthuthukisa ukutholakala kwakho futhi kunciphise inani lama-bounce athambile owatholayo.

Gwema izibangeli zogaxekile: Qiniseka ukuthi ama-imeyili akho ahambisana nemithetho emelene nogaxekile futhi ugweme amagama abangela ugaxekile angabangela i-imeyili yakho ukuthi imakwe njengogaxekile.

Gada ukulethwa kwe-imeyili yakho: Bheka izinga lokulethwa kwe-imeyili yakho futhi uthathe isinyathelo uma liqala ukwehla. Ungasebenzisa ukulethwa kwe-Mailchimp kanye namanani avulekile ukuze ulandelele ukusebenza kwe-imeyili yakho.

Hlola okuqukethwe kwe-imeyili yakho: Qiniseka ukuthi ama-imeyili akho afomethwe kahle futhi awanazo izixhumanisi eziphukile, izithombe ezingekho, noma ezinye izinkinga zobuchwepheshe ezingabangela ukubhampa kwe-imeyili.

Gada imvamisa ye-imeyili yakho: Qaphela ukuthi uwathumela kaningi kangakanani ama-imeyili kwababhalisile. Uma uthumela ama-imeyili amaningi kakhulu, ababhalisile bangase bakhungatheke futhi bamake njengogaxekile

Hlukanisa uhlu lwakho lwe-imeyili: Cabanga ukuhlukanisa uhlu lwakho lwe-imeyili ngokusekelwe kokuthandwayo kwababhalisile noma ukuziphatha. Lokhu kuzokusiza ukuthi uthumele ama-imeyili ahlosiwe emaqenjini athile ababhalisile, okungathuthukisa ukusebenzelana.

Hlola ama-imeyili akho: Ngaphambi kokuthumela umkhankaso kulo lonke uhlu lwakho, ihlole eqenjini elincane lababhalisile ukuze uqiniseke ukuthi ayigxumi noma ayimakwa njengogaxekile.

Isiphetho

Amabhampa athambile yinkinga evamile abakhangisi be-imeyili ababhekana nayo kodwa ingaphathwa kalula futhi ivinjwe. Amabhampa athambile ayinkinga evamile ekukhangiseni nge-imeyili kodwa ngendlela efanele, angaphathwa ngempumelelo futhi axazululwe. Ngokuhlala ematasa nokwenza ukuphathwa kwe-soft-bounce kube yinto eza kuqala, amabhizinisi angaqinisekisa ukuthi imikhankaso yawo ye-imeyili isebenza ngangokunokwenzeka nokuthi imilayezo yawo ifinyelela kubamukeli abahlosiwe.

Ngalawa macebiso namasu, unganciphisa ukwenzeka kwamabhampisi athambile ku-Mailchimp futhi uthuthukise amanani akho ewonke okulethwa kwe-imeyili. Ngakho-ke, gcina lezi zindlela ezihamba phambili engqondweni bese uqala ukuthatha izinyathelo namuhla zokuthuthukisa imikhankaso ye-imeyili futhi ukhulise ibhizinisi lakho. Ungavumeli lokho kubhampisa kukwehlise - buyela emuva futhi ugcine leyo mikhankaso iza!