I-Mailchimp iyithuluzi lokumaketha le-imeyili elinikeza izici eziningi ezahlukene ukusiza amabhizinisi nabantu ngabanye ukuthi baxhumane nezithameli zabo ngempumelelo. Esinye sezici ezibaluleke kakhulu ze-Mailchimp yikhono lokuhlukanisa nokumaka uhlu lwakho lwe-imeyili. Ukuhlukaniswa kanye nokumaka kukuvumela ukuthi uhlele ababhalisile bakho ngamaqembu ngokusekelwe kulokho abakuthakaselayo, ukuziphatha, nezinye izici, okwenza kube lula ukuthumela ama-imeyili ahlosiwe nawenziwe aba ngokwakho emaqenjini athile.

Nakuba kunokuningi okubhalwe kumabhulogi mayelana nalesi sihloko ku-inthanethi, kulokhu okuthunyelwe kwebhulogi okubanzi kakhulu futhi okuningiliziwe mayelana nezingxenye ze-Mailchimp uma kuqhathaniswa nomaka, sizoxoxa ngomehluko phakathi kwamasegimenti namathegi e-Mailchimp, izinzuzo zawo kanye nezithiyo, kanye nendlela yokuwasebenzisa ngempumelelo ukuze thuthukisa imikhankaso yakho yokuthengisa nge-imeyili.

Amathegi e-mailchimp

Amalebula e-Mailchimp amalebula ongawengeza kwababhalisile ngabanye ohlwini lwakho lwe-imeyili ukuze akusize uhlele futhi uwaqoqe ngokwemibandela ethile. Isibonelo, ungangeza umaka omusha kwababhalisile abathenge umkhiqizo othile noma ababonise intshisekelo esihlokweni esithile.

Amathegi ayavumelana nezimo futhi akuvumela ukuthi uhlukanise uhlu lwakho lwe-Mailchimp ngokusekelwe ekuziphatheni okuthile noma izinto ozithakaselayo okungenzeka zingangeni ezigabeni ezibanzi. Ngomaka, ungakha amasegimenti aguqukayo abuyekezwa ngokuzenzakalelayo njengoba ababhalisile bexhumana nama-imeyili akho noma iwebhusayithi. Isibonelo, uma udala ikhasi lokufika elinefomu lokubhalisa ukuze uqoqe ababhalisile abasha, ungamaka abathintwayo ababhalise kulelo khasi.

Ukwakha amathegi ku-Mailchimp, ungasebenzisa ingxenye ethi Omaka ngaphansi kwethebhu ethi Izithameli ku-akhawunti yakho ye-Mailchimp. Ukusuka lapho, ungangeza omaka abasha futhi ubanikeze ababhalisile ngabanye noma amaqembu ababhalisile usebenzisa ukulayishwa kwenqwaba. Ungasebenzisa futhi izici ezizenzakalelayo ze-Mailchimp ukuze wengeze ngokuzenzakalelayo noma ususe omaka ngokusekelwe ezenzweni zababhalisile.

 

Yize amathegi engaba ithuluzi elinamandla lokuhlukanisa uhlu lwakho lwe-imeyili, anemikhawulo ethile. Isibonelo, ukuphatha inombolo enkulu yomaka kungase kudle isikhathi, futhi kungase kube nzima ukulandelela omaka abathile obadalile nokuthi yibaphi ababhalisile ababelwe umaka ngamunye. Ukwengeza, njengoba omaka besetshenziswa ezingeni lababhalisile, bangase bangabi lusizo ekudaleni amasegimenti abanzi ngokusekelwe kumanani abantu noma ezinye izibaluli.

Izigaba ze-Mailchimp

Izingxenye ze-Mailchimp zingenye yezindlela ezinhle kakhulu zokuhlela izethameli zakho ku-Mailchimp ngaphandle kwamathegi. Nakuba omaka besetshenziselwa ukulebula ababhalisile ngokusekelwe kulokho abakuthakaselayo, ukuziphatha, noma abakuthandayo, Izigaba zikuvumela ukuthi uhlanganise ababhalisile ngokusekelwe kumibandela ethile. Amasegimenti anamandla futhi angashintsha njengoba ababhalisile behlangabezana noma behluleka ukuhlangabezana nemibandela emisiwe. Ngamanye amazwi, njengoba ukuziphatha kwababhalisile bakho noma okuncamelayo kushintsha, bazokwengezwa noma basuswe engxenyeni ngokufanele.

Amasegimenti awusizo ikakhulukazi ekuqondiseni iziqenjana ezithile zababhalisele imilayezo ehambisanayo. Isibonelo, uma unomcimbi wokuthengisa ozayo osebenza kuphela kwababhalisile bakho abazinze e-UK, ungakha ingxenye entsha yabo bonke ababhalisile abanekheli elizinze e-UK. Ungabe usuthumela imilayezo eqondiwe kulelo qembu lababhalisile okungaba abantu abafanele ukukhonjwa ngaphandle kokuphazamisa labo abangafaneleki ukuthengiswa. Lokhu kuzothuthukisa kakhulu izinga lokuvula lomkhankaso wakho we-imeyili, izinga lokuchofoza nezinga lokuguqulwa.

Amasegimenti angasuselwa kumibandela ehlukahlukene njengendawo yendawo, mingaki imikhankaso ye-imeyili evulwe obhalisile, abathintwayo abachofoze isixhumanisi somkhankaso wakho wokugcina we-imeyili, ngomlando wokuthenga nokunye. I-Mailchimp ihlinzeka ngezigaba eziningi ezakhiwe kusengaphambili ongakhetha kuzo, futhi ungakha namasegimenti wangokwezifiso afanelana nezidingo zakho ezithile ukuze uqondise abathintwayo abathile ohlwini lwakho lokuposa.

Inzuzo eyodwa yamaSegment ukuthi akuvumela ukuthi udale imikhankaso eqondiswe kakhulu neyenzelwe wena uqobo. Ngokuthumela imilayezo ethile eqenjini loxhumana nabo elilingana nemibandela ethile, ungakwazi ukwandisa ukuhlobana nokusebenza kwemikhankaso yakho okuzothuthukisa izinga lokuvula lomkhankaso wakho we-imeyili kanye nezinga lokuchofoza. Isegimenti ngayinye ingaqukatha izimo ezingafika kwezi-5. Lapho udala ingxenye, uzokwazi ukukhetha ukuthi ingabe ingxenye idinga ukuhlangabezana nayo yonke noma yimiphi imibandela. Ukwengeza, ungakwazi ukuqapha ukusebenza kwesegimenti ngayinye ukuze uthole ukuphumelela kwamasu akho okukhomba futhi wenze izinguquko ezidingekayo.

Ungawakha kanjani amasegimenti ku-Mailchimp

• Ngena ngemvume ku-akhawunti yakho ye-Mailchimp bese uzulazula uye kuthebhu ethi Izithameli.
• Khetha izethameli ofuna ukusebenza nazo, noma dala izethameli ezintsha uma kudingeka.
• Chofoza kumenyu yokudonsela phansi ethi Phatha Oxhumana Nabo bese ukhetha “Amasegimenti.”

• Chofoza inkinobho ethi "Dala Isegimenti" ukuze uqale ukudala ingxenye entsha.

• Khetha indlela ofuna ukuyisebenzisa ukuze uchaze ingxenye yakho. I-Mailchimp inikeza izinhlobonhlobo zezinketho, okuhlanganisa imininingwane yokuxhumana, umsebenzi wababhalisile, nokuningi. Isibonelo, ungakha ingxenye ngokusekelwe endaweni yababhalisile, umlando wokuthenga, izinga lokuzibandakanya noma ngisho nokusebenzisa hlanganisa ithegi udalile

• Setha izimo zesegimenti yakho. Kuye ngemibandela oyikhethile, ungase ucelwe ukuthi usethe izimo ezithile. Isibonelo, uma uhlukanisa ngokusekelwe kuleveli yokuzibandakanya, ungasetha umbandela ohlanganisa ababhalisile abavule noma abachofoze inombolo ethile yama-imeyili.
• Qiniseka ukuthi unikeza ingxenye yakho igama elicacile nelichazayo elizokusiza ukuthi uyikhombe ngokuhamba kwesikhathi. Chofoza Isegimenti Yokubuyekeza lapho uzokwazi khona ukubona inombolo yoxhumana nabo esigabeni sakho. Bese uchofoza londoloza Isegimenti.
• Uma usudale isegimenti yakho, ungayisebenzisela ukuthumela imikhankaso eqondiwe emaqenjini athile ababhalisile. Ungaphinda uhlele umbandela wesegimenti yakho noma kunini ukuze ucwenge ukuqondisa kwakho.

Ukuqhathaniswa kwe-Mailchimp Segments vs Tags

I-Mailchimp inikeza amathuluzi amabili anamandla okuhlela nokuphatha uhlu lwakho lwe-imeyili: omaka namasegimenti. Yize zombili zisetshenziselwa ukuhlukanisa ababhalisile ngezigaba, zinokusebenza okuhlukile futhi zisetshenziselwa izinjongo ezihlukile.

Omaka ku-Mailchimp bafana namalebula ongawabela ababhalisile bakho be-Mailchimp. Angenziwa ngendlela oyifisayo futhi ungangeza omaka abaningi kobhalisile, kuye ngezintshisekelo zabo, ukuziphatha, noma ezinye izici. Isibonelo, ungamaka ababhalisile abathanda umkhiqizo othile, labo abathenge kuwebhusayithi yakho, noma labo abake bathamela umcimbi. Omaka bahle kakhulu ekulandeleleni imisebenzi yababhalisile nokwenza imikhankaso yakho ye-imeyili ibe ngeyakho.

Ngakolunye uhlangothi, izingxenye ze-Mailchimp zingamasethi angaphansi ohlu lwakho lwe-imeyili ngokusekelwe kumibandela ethile noma izimo. Amasegimenti adalwa ngokubeka imithetho ekhomba ababhalisile be-Mailchimp abahlangabezana nemibandela ethile, njengendawo, ubudala, noma umlando wokuthenga. Isibonelo, ungakha ingxenye yababhalisile abahlala edolobheni elithile, labo abavule i-imeyili yakho yokugcina, noma labo abasebenzise inani elithile kumikhiqizo yakho. Amasegimenti ekhasimende awusizo ukuze ukwazi ukuphatha abathintwayo kanye nokuthumela ama-imeyili ahlosiwe nafanelekile emaqenjini athile ababhalisile.

Uma kukhulunywa ngezigaba ze-Mailchimp uma kuqhathaniswa nomaka, kunomehluko omncane obalulekile okufanele ucatshangelwe. Okokuqala, amasegimenti ashintshashintsha kakhulu kunamathegi. Amasegimenti abuyekezwa ngokuzenzakalelayo ngokusekelwe emithethweni oyibekayo, kuyilapho amathegi adinga ukubuyekezwa mathupha noma nini lapho ufuna ukwenza izinguquko. Lokhu kusho ukuthi amasegimenti angcono ekuqondiseni imikhankaso emaqenjini athile ababhalisile ngesikhathi sangempela, kuyilapho omaka bengcono ekulandeleleni ukuziphatha kwababhalisile ngokuhamba kwesikhathi.

Omunye umehluko ukuthi amasegimenti avumelana nezimo kunamathegi. Ngamasegimenti, ungasebenzisa imibandela eminingi ukuze uchaze izithameli zakho ezihlosiwe ze-mailchimp, kanti ngomaka, ungakwazi ukunikeza obhalisile ilebula eyodwa kuphela. Lokhu kwenza amasegimenti alungele imikhankaso eyinkimbinkimbi edinga amazinga amaningi okukhomba.

Mayelana nokwenza kube ngokwakho, kokubili amasegimenti nomaka kungasetshenziswa ukudala imikhankaso ye-imeyili eqondene nawe kakhulu. Amasegimenti akuvumela ukuthi uthumele ama-imeyili okukhangisa aqondiswe kwababhalisile ngokusekelwe kuzintshisekelo zabo ezithile noma ukuziphatha, kuyilapho amathegi akuvumela ukuthi wenze ama-imeyili akho abe ngokwakho ngokuqukethwe okuguqukayo okushintshayo kuye ngokuziphatha kobhalisile noma ezinye izibaluli.

Sekukonke, ukukhetha phakathi kwamasegimenti e-Mailchimp uma kuqhathaniswa namathegi kuncike ezidingweni zakho ezithile zokumaketha nge-imeyili. Uma ufuna ukudala imikhankaso eqondiswe kakhulu yamaqembu athile ababhalisile, amasegimenti ayindlela okufanele uhambe ngayo. Uma ufuna ukulandelela ukuziphatha kwababhalisile futhi usebenzise leyo datha ukuze wenze ama-imeyili akho abe ngokwakho, khona-ke omaka bayinketho engcono.

Imikhuba Engcono Kakhulu Yokusebenzisa Izingxenye Ze-Mailchimp Nomaka

Manje njengoba usuwuqonda umehluko phakathi kwamasegimenti namathegi e-Mailchimp, kubalulekile ukuqonda ukuthi asetshenziswa kanjani ngempumelelo. Nansi imikhuba emihle kakhulu yokusebenzisa amasegimenti namathegi e-Mailchimp:

1. Chaza imigomo yakho: Ngaphambi kokuthi uqale ukusebenzisa amasegimenti nomaki ku-Mailchimp, kubalulekile ukuchaza imigomo yakho. Yini ofuna ukuyizuza ngemikhankaso yakho ye-imeyili? Ingabe ufuna ukukhulisa ukuthengisa, ukukhiqiza umkhondo, noma ukuthuthukisa ukusebenzelana? Uma usuchaze izinhloso zakho, ungakha amasegimenti nomaki abazokusiza ukuthi ukufinyelele.
2. Gcina uhlu lwakho luhlanzekile: Kubalulekile ukugcina uhlu lwakho luhlanzekile ngokususa njalo amakheli e-imeyili angasebenzi noma abhampile. Lokhu kuzosiza ukuthuthukisa ukulethwa kwama-imeyili akho futhi kuqinisekise ukuthi awuchithi izinsiza kwababhalisile abangasebenzi.
3. Sebenzisa amathegi ukwenza kube ngokwakho: Omaka bayindlela enhle yokwenza ama-imeyili akho abe ngokwakho. Ungasebenzisa amathegi ukwengeza ulwazi olufana ne- igama lokuqala lobhalisile noma indawo ezifanekiso ze-imeyili yakho, okuzenza zifaneleke kakhulu futhi zihehe.
4. Sebenzisa amasegimenti ukukhomba: Amasegimenti akuvumela ukuthi uqondise amaqembu athile ababhalisile ngokusekelwe ekuziphatheni kwabo noma ezicini zabo. Ungadala amasegimenti asuselwa kuzinto ezahlukahlukene ezifana nomlando wokuthenga, ileveli yokuzibandakanya, noma indawo. Lokhu kukuvumela ukuthi uthumele ama-imeyili amaningi aqondiswe nafanele kwababhalisile bakho.
5. Hlola futhi ulinganise: Kubalulekile ukuhlola nokulinganisa ukusebenza kwamasegimenti nomaki bakho. Gada amanani akho avuliwe, amanani okuchofoza, namazinga okuguqulwa ukuze ubone ukuthi imikhankaso yakho isebenza kanjani. Sebenzisa lolu lwazi ukuze wenze ngcono amasegimenti akho kanye nomaka futhi uthuthukise ukusebenza kahle kwemikhankaso yakho ye-imeyili.
6. Yenza ngokuzenzakalelayo lapho kungenzeka khona: I-Mailchimp inikezela ngezici ezihlukahlukene zokuzenzakalela ezingakusiza wonge isikhathi futhi uthuthukise ukusebenza kahle kwemikhankaso yakho. Sebenzisa okuzenzakalelayo ukuthumela ama-imeyili aqondiwe kwababhalisile abahlangabezana nemibandela ethile, njengokushiya inqola yokuthenga noma ukuqedela ukuthenga.
7. Kugcine kulula: Ekugcineni, kugcine kulula. Ungaqinisi kakhulu amasegimenti akho nomaka ngokudala abaningi kakhulu noma usebenzisa imibandela eminingi kakhulu. Gxila ekudaleni amasegimenti namathegi alula futhi aqondakala kalula, futhi akusiza ukufeza izinhloso zakho.

Ngokulandela lezi zindlela ezihamba phambili, ungasebenzisa ngempumelelo amasegimenti namathegi e-Mailchimp ukuze uthuthukise ukusebenza kwemikhankaso yakho ye-imeyili futhi ufeze izinjongo zakho zokumaketha.

Isiphetho

Sengiphetha, womabili amasegimenti namathegi e-Mailchimp angamathuluzi anamandla okuhlela uhlu lwakho lwe-imeyili nokukhomba imikhankaso yakho ye-imeyili. Omaka avumelana nezimo futhi akuvumela ukuthi uhlukanise ababhalisile bakho ngokwezigaba ngokusekelwe ezinhlobonhlobo zemibandela. Amasegimenti, ngakolunye uhlangothi, anamandla kakhulu okudala amasethi angaphansi ayinkimbinkimbi ohlu lwakho ngokusekelwe kumibandela eminingi.

Uma uthatha isinqumo sokuthi uzosebenzisa yiphi, kubalulekile ukuthi ucabangele izinjongo zakho kanye nobunkimbinkimbi bemikhankaso yakho. Uma unohlu olukhulu noluhlukahlukene, omaka bangaba inketho engcono yokuhlukanisa ababhalisile ngokushesha nakalula. Uma unomkhankaso othize kakhulu engqondweni noma ufuna ukudala imilayezo eqondiswe kakhulu, amasegimenti angase abe indlela yokuhamba.

Noma ngabe ukhetha ini, kubalulekile ukulandela izinqubo ezihamba phambili zokusebenzisa amasegimenti namathegi e-Mailchimp. Lokhu kuhlanganisa nokugcina uhlu lwakho luhlanzekile futhi luhlelekile, ubuyekeza njalo futhi ubuyekeza amasegimenti namathegi akho, futhi uwasebenzise ngobuchule ukuze wenze kube ngokwakho futhi uqondise imikhankaso yakho.

Ngokulandela lezi zinqubo ezihamba phambili nokusebenzisa amandla aphelele amasegimenti namathegi e-Mailchimp, ungakha imikhankaso ye-imeyili esebenza kahle futhi ehehayo ezokusiza ufeze izinjongo zakho zokumaketha.