I-Unbounce ingumakhi wekhasi lokubikezela onamandla ovumela amabhizinisi nabathengisi ukuthi bakhe amakhasi okubikezela aguqulayo ngaphandle kwesidingo sokubhala ikhodi noma amakhono obuchwepheshe. Kuyithuluzi elidumile elihlanganiswe izinkulungwane zamabhizinisi emhlabeni wonke emikhankasweni yawo yokumaketha ukuze andise ukuthengisa kwawo ku-inthanethi namazinga okuguqulwa.
Esinye sezici ezibalulekile amabhizinisi okudingeka azicabangele lapho ekhetha umakhi wekhasi lokubikezela izinhlelo zamanani ezinikezwa yinkundla. I-Unbounce inikeza izinhlelo ezine zamanani: Qalisa, Lungiselela, Sheshisa, kanye ne-Concierge, ngayinye inesethi yayo yezici, izinzuzo, nezindleko.
Nakuba kunokuningi okubhalwe kumabhulogi mayelana nalesi sihloko ku-inthanethi, kulokhu okuthunyelwe kwebhulogi enemininingwane nenemininingwane yokuthi kubiza malini ukuhlehlisa, sizokunikeza isifinyezo sezinhlelo zamanani ezehlukene ezihlinzekwa yi-Unbounce, okuhlanganisa izici ezifakwe kuhlu ngalunye. uhlelo, izindleko ezihilelekile, nanoma yimiphi imikhawulo noma izithiyo zohlelo ngalunye. Ekupheleni kwalesi sihloko, uzokwazi ukwenza isinqumo esinolwazi ngokuthi yiluphi uhlelo olulungele ibhizinisi lakho.
Uhlolojikelele Lwezinhlelo Zokukhokhisa Intengo
Uhlelo Lokuqalisa:
Uhlelo Lokuqalisa luwuhlelo oluyisisekelo olunikezwa i-Unbounce futhi ludizayinelwe iziqalo namabhizinisi amancane asanda kuqala ngokulungiselela ikhasi lokubikezela. Lolu hlelo luhlanganisa izici ezifana nokuhlolwa kwe-A/B, umakhi wekhasi lokubikezela, nokuhlanganiswa okuyisisekelo. Uhlelo Lokuqalisa lubiza u-$99 ngenyanga ngohlelo lokukhokha lwanyanga zonke kanye no-$74 ngenyanga ngohlelo lokukhokha lwaminyaka yonke.
Lungiselela Uhlelo:
Uhlelo lwe-Optimize ludizayinelwe amabhizinisi afuna ukuthuthukisa ukulungiselelwa kwamakhasi awo okubikezela kanye namazinga okuguqulwa. Lolu hlelo luhlanganisa izici ezinjengokuhlola kwe-A/B okuthuthukisiwe, i-Smart Traffic, nokunye okuhlanganisiwe. Uhlelo lwe-Optimize lubiza u-$145 ngenyanga ngohlelo lokukhokha lwanyanga zonke kanye no-$109 ngenyanga ngohlelo lokukhokha lwaminyaka yonke.
Sheshisa Uhlelo:
Uhlelo lokusheshisa ludizayinelwe amabhizinisi akhasela imizamo yawo yokumaketha futhi adinga izici ezithuthuke kakhulu namakhono. Lolu hlelo luhlanganisa izici ezifana namakhasi okubikezela e-AMP, ukuhlanganiswa kwe-salesforce, nokusekelwa kwamakhasimende ngocingo. Uhlelo lokusheshisa lubiza u-$240 ngenyanga ngohlelo lokukhokha lwanyanga zonke kanye no-$180 ngenyanga ngohlelo lokukhokha lwaminyaka yonke.
Uhlelo lwe-Concierge:
Uhlelo lwe-Concierge lwenzelwe amabhizinisi adinga izinga eliphezulu lokwenza ngokwezifiso nokusekelwa. Lolu hlelo luhlanganisa zonke izici zohlelo lokusheshisa, kanye nokugibela komuntu siqu, ukuhlanganiswa ngokwezifiso, kanye nomphathi wempumelelo yekhasimende ozinikele. Uhlelo lwe-Concierge lubiza u- $625 ngenyanga ngohlelo lokukhokha lwanyanga zonke kanye nama- $469 ngenyanga ngohlelo lokukhokha lwaminyaka yonke.
Susa i-Launch Plan
Uma ukubhajethi eqinile, Uhlelo Lokuqalisa Lwe-Unbounce luwuhlelo lwabo oluyisisekelo kodwa lusenokuningi abangakunikeza. Ilungele abanikazi bamabhizinisi amancane nosomabhizinisi abasanda kuqala ngemizamo yabo yokumaketha ku-inthanethi futhi befuna idili elingcono kakhulu. Uhlelo lubiza u-$99 ngenyanga uma ukhetha ukukhokha nyanga zonke noma u-$74 ngenyanga ngohlelo lokubhalisa lonyaka.
Uhlelo Lokuqalisa luhlanganisa ukufinyelela kuzo zonke izici eziyinhloko ze-Unbounce ezifana namakhasi okubikezela angaphenduki, izigelekeqe namabha anamathelayo. Ungaphinda udale ukuguqulwa okungafika ku-500 futhi ube nezivakashi ezingafika ku-20,000 ngenyanga. I-Unbounce iphinde ikunikeze amandla okudala izizinda ezingenamkhawulo futhi ungahlanganisa nezinsizakalo zokumaketha nge-imeyili njenge-Mailchimp, Campaign Monitor, AWeber nokuningi.
Esinye sezici ezibaluleke kakhulu ze-Launch Plan yikhono layo lokudala amakhasi asabelayo eselula angabukwa kalula abasebenzisi beselula kunoma iyiphi idivayisi. Ungakwazi futhi ukufinyelela kulabhulali ye-Unbounce ebanzi yezifanekiso eziklanywe kusengaphambili futhi uzenze ngendlela othanda ngayo. Ungasebenzisa futhi umakhi wokudonsa nokuwisa we-Unbounce ukuze udale amakhasi akho kusukela ekuqaleni ngaphandle kolwazi lokubhala ngekhodi.
Enye inzuzo yoHlelo Lokuqalisa ukuthi luza nokubethela kwe-SSL, okuqinisekisa ukuthi amakhasi akho okufika avikelekile futhi athembekile ezivakashini. Ungasebenzisa futhi isici sokuhlola se-Unbounce sika-A/B ukuze uzame ngokuhlukahluka okuhlukile kwamakhasi futhi unqume ukuthi yiliphi elisebenza kahle kakhulu.
Sekukonke, Uhlelo Lokuqalisa luyinketho enhle kulabo abasanda kuqala ngemizamo yabo yokumaketha ku-inthanethi futhi abafuna ithuluzi elilula, kodwa elinamandla ukubasiza bakhe amakhasi okufika asebenzayo.
Yehlisa i-Optimize Plan
Uhlelo Lokuthuthukisa izinga elilandelayo ukusuka Kuhlelo Lokuqalisa futhi lunikeza isethi ebanzi yezici zamabhizinisi afuna ukuthuthukisa ukulungiselelwa kwawo kwamakhasi okubikezela. Ku-$145 ngenyanga (noma u-$109 ngenyanga uma uya ohlelweni lokukhokha lonyaka), I-Optimize Plan iyisinqumo esihle samabhizinisi afuna ukuyisa ukuthuthukiswa kwekhasi labo lokubikezela ezingeni elilandelayo.
Esinye sezici ezibalulekile ze-Optimize Plan ukuhlolwa kwe-A/B, okuvumela amabhizinisi ukuthi ahlole izinguqulo ezihlukene zamakhasi awo okufika ukuze abone ukuthi yimaphi asebenza kahle kakhulu. Ngokuhlolwa kwe-A/B, amabhizinisi angenza izinqumo eziqhutshwa idatha mayelana namakhasi azo okufika futhi awalungiselele ukuguqulwa okuphezulu. I-Optimize Plan ihlanganisa nokushintshwa kombhalo oguquguqukayo, okuvumela amabhizinisi ukuthi enze amakhasi awo okubikezela afanele wena ngokusekelwe kumagama angukhiye kanye nekhophi yesikhangiso elethe izivakashi ekhasini.
Uhlelo Lwe-Optimize Plan luhlanganisa nohlu lokuhlanganisa namanye amathuluzi okuthengisa, okuhlanganisa izinkundla zokumaketha nge-imeyili, izinhlelo ze-CRM, namathuluzi okuhlaziya. Lokhu kwenza kube lula kumabhizinisi ukuthi ahlanganise amakhasi awo okufika nesitaki sawo esikhona sokumaketha futhi athole umbono obanzi wokusebenza kwawo kokumaketha.
Esinye isici esiwusizo se-Optimize Plan yikhono lokudala izigelekeqe namabha anamathelayo, angasetshenziswa ukuthwebula umkhondo nokushayela ukuguqulwa kunoma yiliphi ikhasi lewebhusayithi. Ngohlelo Lokuthuthukisa, amabhizinisi angakha futhi enze ngendlela oyifisayo izigelekeqe namabha anamathelayo esebenzisa isihleli sokudonsa nokuwisa se-Unbounce, futhi asethe izingcupho nemithetho yokukhomba ukuze aqinisekise ukuthi aboniswa izethameli ezifanele ngesikhathi esifanele.
Sekukonke, i-Optimize Plan iyithuluzi elinamandla lamabhizinisi afuna ukuyisa ukuthuthukiswa kwekhasi labo lokubikezela ezingeni elilandelayo. Ngokuhlolwa kwe-A/B, ukushintshwa kombhalo okuguquguqukayo, ukuhlanganiswa namanye amathuluzi okuthengisa, kanye nekhono lokudala izigelekeqe namabha anamathelayo, amabhizinisi angakha amakhasi okubikezela enziwe aba ngewakho kakhulu aqondisa ukuguqulwa futhi awasize afinyelele imigomo yawo yokumaketha.
Khipha Uhlelo Lokusheshisa
Uhlelo Lokusheshisa isinyathelo esilandelayo esivela Kuhlelo Lokuthuthukisa futhi ludizayinelwe amabhizinisi adinga izici ezithuthuke kakhulu namandla okuqhuba imizamo yawo yokuthuthukisa ikhasi lokubikezela. Ku-$240 ngenyanga (noma u-$180 ngenyanga uma uya ohlelweni lokukhokha lonyaka), Uhlelo Lokusheshisa luhlanganisa zonke izici Zohlelo Lokuthuthukisa, kanye nezici ezengeziwe ezithuthukile.
Esinye sezici ezibalulekile ze-Accelerate Plan yikhono lokwakha amakhasi okufika e-AMP. I-Accelerated Mobile Pages (AMP) angamakhasi ewebhu enziwe ngeselula alayisha ngokushesha futhi anikeze ulwazi olungcono lomsebenzisi kumadivayisi eselula. Ngohlelo Lokusheshisa, amabhizinisi angakha amakhasi okubikezela e-AMP alungiselelwe amadivayisi eselula futhi angasiza ukuthuthukisa ukuguqulwa kwawo kweselula.
Esinye isici esibalulekile soHlelo Lokusheshisa ikhono lokudala nokuhlola amafomu anezinyathelo eziningi. Amafomu ezinyathelo eziningi awuchungechunge lwamafomu ethulwa ezivakashini ngenqubo yesinyathelo nesinyathelo. Ngokuhlukanisa ifomu libe yizinyathelo ezincane, amabhizinisi angathuthukisa ulwazi lwabasebenzisi futhi akhuphule izinga lokugcwaliswa kwamafomu awo.
I-Accelerate Plan ihlanganisa nokufinyelela kusici se-Unbounce's Smart Traffic, esisebenzisa ukufunda ngomshini ukuthumela ngokuzenzakalelayo izivakashi ezinhlobonhlobo zekhasi lokubikezela okungenzeka ziziguqulele zona. Nge-Smart Traffic, amabhizinisi angathuthukisa amakhasi awo okubikezela ngesikhathi sangempela futhi aqinisekise ukuthi aletha ulwazi olunzulu ngomsebenzisi olungcono kakhulu esivakashi ngasinye.
Ngokungeziwe kulezi zici, Uhlelo Lokusheshisa luhlanganisa uhla lwezinye izici ezithuthukile namakhono, okuhlanganisa ukuhlanganiswa okuthuthukile, imibhalo yangokwezifiso, nokunye. Ngalezi zici, amabhizinisi angakha amakhasi okubikezela enziwe ngendlela oyifisayo kakhulu naqondiswe kakhulu aqhuba ukuguqulwa futhi awasize afinyelele imigomo yawo yokumaketha.
Sekukonke, i-Accelerate Plan iyithuluzi elinamandla lamabhizinisi adinga izici ezithuthukile namandla okuqhuba imizamo yawo yokuthuthukisa ikhasi lokubikezela. Ngezici ezifana namakhasi okubikezela e-AMP, amafomu ezinyathelo eziningi, kanye ne-Smart Traffic, amabhizinisi angakha amakhasi okubikezela enziwe aba ngewakho kakhulu futhi athuthukisiwe aletha ulwazi oluhle lomsebenzisi futhi aqhube ukuguqulwa.
Susa i-Concierge Plan
I-Concierge Plan iwuhlelo lwezinga eliphezulu lwe-Unbounce, oluhlanganisa zonke izici ze-Unbounce, eziklanyelwe amabhizinisi adinga isisombululo esihlanganisa konke semizamo yawo yokuthuthukisa ikhasi lokubikezela. Intengo ka-$625 ngenyanga (noma i-$469 ngenyanga uma uya ekubhaliseni konyaka), Uhlelo lwe-Concierge luhlanganisa zonke izici Zohlelo Lokusheshisa, kanye nezinzuzo ezengeziwe namasevisi.
Enye yezinzuzo ezibalulekile ze-Concierge Plan ukufinyelela ithimba le-Unbounce's Conversion Intelligence. Leli thimba lochwepheshe linikeza isiqondiso somuntu siqu kanye nosekelo ukuze lisize amabhizinisi afinyelele imigomo yawo yokuthuthukisa ikhasi lokubikezela. Ngosizo lwaleli thimba, amabhizinisi angathola iseluleko sochwepheshe mayelana nesakhiwo sekhasi lokubikezela, ukuhlola kwe-A/B, namasu okuthuthukisa ukuze athuthukise amanani awo okuguqulwa.
Enye inzuzo ebalulekile yoHlelo lwe-Concierge ukufinyelela kuhlelo lwe-Unbounce's Launch Success Program. Lolu hlelo luhlinzeka amabhizinisi ngochwepheshe ozinikele wokwethula ozosebenzisana nabo ukuze bahlele futhi benze ukwethulwa ngempumelelo kwekhasi lokubikezela. Uhlelo Lwempumelelo Yokwethula luhlanganisa izinsiza eziningi, okuhlanganisa ukuklanywa kwekhasi lokubikezela, ukuhlanganiswa ngokwezifiso, nokuthuthukisa ukuguqulwa.
Uhlelo lwe-Concierge luphinde lufake phakathi izici ezithuthukile ezifana nokusekelwa kwezizinda eziningi, izici zokuphepha ezithuthukisiwe, nokuningi. Ngokusekelwa kwezizinda eziningi, amabhizinisi angakha amakhasi okufika ezizindeni eziningi nezizinda ezingaphansi, okwenza kube lula ukuphatha iphothifoliyo yekhasi labo lokubikezela. Izici zokuphepha ezithuthukisiwe, ezifana nokuqinisekiswa kwezinto ezimbili kanye nokungena ngemvume okukodwa (i-SSO), zisiza ukugcina idatha yekhasi lokubikezela nolwazi lwekhasimende luvikelekile.
Ngokungeziwe kulezi zinzuzo, i-Concierge Plan ihlanganisa ukwesekwa okubalulekile, nezikhathi zokuphendula eziqinisekisiwe ezinkingeni zobuchwepheshe kanye nokuphathwa kwe-akhawunti okungashintshi. Lokhu kuqinisekisa ukuthi amabhizinisi ahlala enokufinyelela ekusekelweni akudingayo ukuze agcine imizamo yawo yokuthuthukisa ikhasi lokubikezela isendleleni.
Sekukonke, i-Concierge Plan iyisixazululo esiphelele samabhizinisi adinga izici ezithuthukile, isiqondiso somuntu siqu, nokusekelwa okuzinikele kwemizamo yawo yokuthuthukisa ikhasi lokubikezela. Ngokufinyelela ithimba le-Unbounce's Conversion Intelligence, Uhlelo Lwempumelelo Yokuqalisa, kanye nohlu lwezici ezithuthukisiwe, amabhizinisi angakha amakhasi okubikezela athuthukiswe kakhulu nahloselwe aqhuba ukuguqulwa futhi awasize afinyelele imigomo yawo yokumaketha.
Isiphetho
Sengiphetha, i-Unbounce inikezela ngezinhlelo eziningi zentengo ezifanelana namabhizinisi abo bonke osayizi nezabelomali. Uhlelo Lokuqalisa luyinketho ethengeka kakhulu futhi luhlinzeka ngohlu oluhle lwezici zamabhizinisi asanda kuqala ngokulungiselela ikhasi lokubikezela. Uhlelo Lokuthuthukisa lunikeza izici ezengeziwe, njengokuhlola kwe-A/B nokushintshwa kombhalo oshukumisayo, ukusiza amabhizinisi athuthukise amanani awo okuguqulwa.
Uhlelo Lokusheshisa ludizayinelwe amabhizinisi adinga izici ezithuthuke kakhulu, njengamakhasi okubikezela e-AMP nokuhlanganiswa okuthuthukile. Ekugcineni, i-Concierge Plan inikeza indlela yomuntu siqu yokuthuthukisa ikhasi lokufika, ngokusekelwa okuzinikele, ukuqeqeshwa komuntu siqu, nokuhlaziya okuthuthukile.
Uma ukhetha uhlelo lwentengo lokungakhokhi, kubalulekile ukucabangela izidingo ezithile zebhizinisi lakho nezici ezizoba usizo kakhulu ekufinyeleleni imigomo yakho yokumaketha. Kuyaqapheleka futhi ukuthi i-Unbounce inikeza isivivinyo samahhala sezinsuku eziyi-14 kuzo zonke izinhlelo zayo, ukuze amabhizinisi azame inkundla nezici zayo ngaphambi kokuzibophezela ohlelweni olukhokhelwayo.
Sekukonke, i-Unbounce ingumakhi wekhasi lokubikezela onamandla futhi oguquguqukayo ongasiza amabhizinisi ukuthi afinyelele amazinga aphezulu okuguqulwa futhi afinyelele imigomo yawo yokumaketha ngempumelelo kakhulu. Ngohlu lwezinhlelo zamanani ongakhetha kuzo, amabhizinisi angathola uhlelo olungcono kakhulu lokungaphumeleli oluzohambisana nezidingo zawo kanye nesabelomali, futhi aqale ukudala amakhasi okubikezela aguqulayo kakhulu namuhla.
Amazwana kwakamuva