Uma ungumeluleki wezezimali ukhathele ukuthembela ekudlulisweni kwamagama, sekuyisikhathi sokukhuphula izinga lomdlalo wakho wokumaketha wedijithali futhi ufinyelele kumakhasimende amasha. Kungenzeka ukuthi uhlangabezane namabhulogi amaningi ukuze usize ekuboneni indlela eyiyo kodwa sihlanganise uhlu lwemibono eyi-10 yokusungula yokumaketha yedijithali yabeluleki bezezimali kanye nezinto ezizokwenza ukuze uphumelele. Ngakho-ke, thatha inkomishi yekhofi futhi ulungele ukubhala amanothi, ngoba sekuyisikhathi sokufaka 'ubumnandi' 'emalini'.

Yakha iwebhusayithi eqinile

Ukudala iwebhusayithi kungenye yemibono eyi-10 ehamba phambili yokumaketha yedijithali yabeluleki bezezimali. Kungenye yezindlela ezinhle kakhulu zokubonisa amasevisi akho kanye nokuhlinzeka ngolwazi mayelana nebhizinisi. Iwebhusayithi iyindlela enhle yokudala ubukhona bedijithali obuzofinyelela amakhasimende angaba khona. Ungasebenzisa iwebhusayithi yakho ukuze uhehe amakhasimende akho kanye nokugcina amakhasimende akhona enolwazi mayelana namasevisi owanikezayo. Ukwengeza, iwebhusayithi ingasetshenziswa ukukhombisa izindatshana, amavidiyo, nezinye izinsiza eziwusizo ezingasiza abahleli bezezimali bafinyelele izethameli eziningi.

Isinyathelo sokuqala sokwakha iwebhusayithi yabeluleki bezezimali ukuqhamuka nohlelo. Iluphi uhlobo lwewebhusayithi ofuna ukuludala? Hlobo luni lokuqukethwe ozobe uhlinzeka ngalo? Lena yonke imibuzo ebalulekile okufanele uyiphendule lapho udala iwebhusayithi. Uma usunohlelo, isinyathelo esilandelayo ukwakha iwebhusayithi ngokwayo. Lokhu kuzobandakanya ukukhetha isevisi yokubamba, ukubhalisa igama lesizinda nokusetha iwebhusayithi.

Uma kukhulunywa ngezinga emiphumeleni yenjini yokusesha kanye nokushayela ithrafikhi eku-inthanethi kuwebhusayithi yakho, ukwakheka nesakhiwo kubaluleke kakhulu. Iwebhusayithi esebenziseka kalula iqinisekisa ukuthi konke okuqukethwe kuwebhusayithi yakho kutholakala kalula kuwo wonke amadivaysi eselula njengama-smartphone namathebulethi ukuze izivakashi zikwazi ukufinyelela kalula okuqukethwe kwakho ngaphandle kokuhlupheka.

Nawa amanye amathiphu angasebenza ukukusiza ukuthi wakhe iwebhusayithi eqinile:

• Sebenzisa idizayini yesimanjemanje futhi esabelayo: Idizayini yewebhusayithi ekhangayo nephendulayo ebukeka iyinhle kuwo wonke amadivayisi, okuhlanganisa ama-smartphone namathebulethi, ingasiza ukugcina izivakashi zibandakanyekile futhi kuthuthukise ulwazi olunzulu ngomsebenzisi.
• Faka phakathi ukubizela esenzweni okucacile: Kuyo yonke iwebhusayithi yakho, faka ukubizelwa esenzweni okucacile okukhuthaza izivakashi ukuthi zenze okuthile, njengokuhlela ukubonisana noma ukubhalisela incwadi yakho yezindaba. Sebenzisa ulimi oluqondile nezinkinobho zendawo ezindaweni ezivelele ekhasini. Ukwengeza imininingwane yakho yokuxhumana okuhlanganisa nenombolo yakho yefoni ne-imeyili kuzovumela amakhasimende ukuthi afinyelele.
• Gqamisa amasevisi akho nobungcweti: Qiniseka ukuthi iwebhusayithi yakho ibonisa izinsizakalo zakho nobuchule, usebenzisa ulimi oluqondakala kalula futhi oluheha izethameli zakho eziqondisiwe. Faka nobufakazi obuvela kumakhasimende anelisekile ukuze wakhe ukwethenjwa nokwethembeka.
• Yenza ukuzulazula kube lula: Ukuzulazula kwewebhusayithi okusebenziseka kalula kungasiza izivakashi zithole ngokushesha ulwazi ezilufunayo, kuthuthukise ulwazi olunzulu ngomsebenzisi futhi kunciphise amathuba okuba zishiye iwebhusayithi yakho. Sebenzisa izihloko ezicacile nezichazayo kanye nezihlokwana futhi uqiniseke ukuthi imenyu yokuzulazula ilula futhi inembile.

Search injini

I-Search Engine Optimization (SEO) idlala indima ebalulekile emibonweni eyi-10 yokumaketha yedijithali yabeluleki bezezimali. Abeluleki bezezimali abafuna ukukhulisa ukufinyelela kwabo futhi bahehe amakhasimende amaningi bangasebenzisa i-SEO ukuze bakhulise ukubonakala kwabo futhi bakhulise ibhizinisi labo. I-SEO ibandakanya ukwenza kahle okuqukethwe kuwebhusayithi ukuze ibe phezulu emiphumeleni yenjini yokusesha.

I-SEO iyinqubo eyinkimbinkimbi edinga ucwaningo oluningi, ukukhethwa kwamagama angukhiye, ukwenziwa ngcono kokuqukethwe kanye nokwakhiwa kwezixhumanisi. Ukuqinisekisa i-SEO ephumelelayo yabeluleki bezezimali, umuntu kufanele aqonde izingxenye ezahlukahlukene ze-SEO nokuthi angazisebenzisa kanjani ngempumelelo. Isu elihle le-SEO kufanele ligxile ekudaleni okuqukethwe okuyikhwalithi okulungiselelwe amagama angukhiye aqondiwe. Ukwengeza, ukwakhiwa kwezixhumanisi kubalulekile empumelelweni ye-SEO, njengoba kusiza ukukhulisa ukubonakala negunya lewebhusayithi.

I-SEO kufanele kube inqubo eqhubekayo egadwa njalo futhi ibuyekezwe ukuze kuqinisekiswe ukuthi ihambisana nesikhathi futhi ibalulekile. Abeluleki bezezimali kufanele futhi bahlale benolwazi ngamasu namathrendi we-SEO wakamuva njengoba lokhu kungasetshenziswa ukuze kuthuthukiswe amawebhusayithi abo ukuze bathole amazinga angcono enjini yokusesha.

Nawa amanye amathiphu angasebenza angakusiza ukuthi ulungiselele iwebhusayithi yakho izinjini zokusesha:

• Yenza ucwaningo lwegama elingukhiye: Qala ngokucwaninga amagama angukhiye nemisho lezo izethameli zakho eziqondiswe kuzo futhi uqiniseke ukuthi uyazifaka kokuqukethwe kwewebhusayithi yakho, izincazelo ze-meta, nama-alt tags.
• Lungiselela okuqukethwe: Dala okuqukethwe kwekhwalithi ephezulu, okuhlobene nokuhehayo okwenzelwe izinjini zokusesha. Sebenzisa izihloko ezicacile, izihlokwana futhi uqiniseke ukuthi ufaka amagama angukhiye nemishwana ngokwemvelo nangokomzimba.
• Thuthukisa isivinini sewebhusayithi kanye nokusabela kweselula: Iwebhusayithi elayisha kancane noma iwebhusayithi engalungiselelwe amadivayisi eselula ingaba nomthelela omubi emiphumeleni yakho yosesho. Qiniseka ukuthi iwebhusayithi yakho ilayisha ngokushesha futhi isabela kuwo wonke amadivayisi, okuhlanganisa ama-smartphone namathebulethi.
• Yakha ama-backlink ekhwalithi ephezulu: I-Backlinks izixhumanisi ezibhekisela kuwebhusayithi yakho. Lokhu kungaba isixhumanisi sesithombe noma okuthunyelwe okuvela kwamanye amawebhusayithi. Igunya lakho lilonke linqunywa yilawa ma-backlink.
• Sebenzisa umaka we-schema: Imakhaphu ye-schema uhlobo lwekhodi olungasiza izinjini zokusesha ziqonde okuqukethwe kuwebhusayithi yakho. Ngokufaka umaka we-schema, ungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho emakhasini wemiphumela yenjini yokusesha futhi wandise amathuba okuvela kumazwibela anothile.
• Gada ukusebenza kwewebhusayithi yakho: Gada njalo ukusebenza kwewebhusayithi yakho, okuhlanganisa amazinga enjini yokusesha, ithrafikhi namamethrikhi okuzibandakanya. Lokhu kungakusiza ukukhomba izindawo ongazithuthukisa futhi wenze izinguquko kuqhinga le-SEO njengoba kudingeka.

Ukudala Okuqukethwe Okubandakanyayo

Ukudala okuqukethwe okubandakanyayo kuyadingeka kubeluleki bezezimali emkhakheni wokumaketha wedijithali. Kubalulekile ukuthi uhehe futhi ugcine ukunaka kwamakhasimende afanelekile ukuze abe amakhasimende athembekile. Ukuze basebenze emizamweni yabo yokumaketha, abeluleki bezezimali kufanele bahlose ukwakha isu eliyimpumelelo lokumaketha okuqukethwe. Ungathumela okuthunyelwe kwebhulogi okufundisayo, amavidiyo kanye ne-infographics ezosiza ukufundisa abangase babe amaklayenti ngezindaba zezezimali. Umbono uwukuthuthukisa ukuba khona ku-inthanethi ngokudala okuqukethwe.

Ukudala okuqukethwe okubandakanyayo kuyingxenye ebalulekile yesu eliphumelelayo lokumaketha kwedijithali labeluleki bezezimali. Ngokunikeza ulwazi olubalulekile nemininingwane, ungakha ukwethembana nokwethembeka nezithameli eziqondiwe futhi usungule umkhiqizo wakho njengesiphathimandla embonini.

Nawa amathiphu athile angasebenza angakusiza ukuthi udale okuqukethwe okuhehayo:

• Yazi izethameli zakho: Ngaphambi kokudala okuqukethwe, qiniseka ukuthi uyaziqonda izithameli eziqondiwe, izidingo zazo, nokuthi hlobo luni lokuqukethwe abanentshisekelo kukho. Lokhu kuzosiza ukudala okuqukethwe okufanele, okubalulekile nokukhangayo.
• Sebenzisa amafomethi wokuqukethwe ahlukahlukene: Ukuze ugcine izethameli zibambe iqhaza, sebenzisa amafomethi wokuqukethwe ahlukahlukene okuhlanganisa okuthunyelwe kwebhulogi, i-infographics, amavidiyo namaphodikasti. Lokhu kungasiza ukuhlukanisa amabhlogo amade ombhalo futhi kugcine izivakashi zinentshisekelo futhi zihlanganyele.
• Kugcine kulula futhi kulula ukukuqonda: Sebenzisa ulimi olulula noluqondakala kalula, ugweme i-jargon yezezimali eyinkimbinkimbi namagama obuchwepheshe. Lokhu kuzosiza ukuqinisekisa ukuthi okuqukethwe kuyafinyeleleka futhi kukhanga abantu abaningi abahlukahlukene.
• Kwenze kukhange ngokubukeka: Sebenzisa izithombe zekhwalithi ephezulu, amavidiyo kanye nemifanekiso ukuze uhlukanise amabhlokhi amade ombhalo futhi wenze okuqukethwe kukhange nakakhulu. Lokhu kungasiza ukugcina izivakashi zibandakanyekile futhi kuthuthukise ulwazi olunzulu ngomsebenzisi.
• Khuthaza ukusebenzisana: Khuthaza izethameli zakho ukuthi zihlanganyele nokuqukethwe ngokubuza imibuzo ehlanganisa ukubizelwa esenzweni, ukukhuthaza ukuphawula kanye nempendulo. Lokhu kungasiza ukwakha umuzwa womphakathi futhi kugcine izivakashi zihlanganyela.
• Nyusa okuqukethwe kwakho: Uma okuqukethwe sekudaliwe, qiniseka ukuthi uyakukhangisa ngeziteshi zokuxhumana, imikhankaso yokumaketha nge-imeyili nezinye iziteshi zokumaketha. Lokhu kungasiza ukwandisa ukubonakala futhi kushayele ithrafikhi eyengeziwe kuwebhusayithi yakho.

Ukusebenzisa ukumaketha kwezokuxhumana

Ukusebenzisa inkundla yezokuxhumana kuyingxenye ebalulekile yesu eliphumelelayo lokumaketha kwedijithali labeluleki bezezimali. Ngokuzibandakanya ngokugcwele nezithameli zakho ozihlosile ezinkundleni zokuxhumana, ungakha ukuqwashisa ngomkhiqizo, usungule ubuchwepheshe bakho, futhi ushayele ithrafikhi kuwebhusayithi yakho.

Nawa amanye amathiphu angasebenza angakusiza ukuthi usebenzise inkundla yezokuxhumana:

• Khetha izinkundla ezifanele: Akuzona zonke izinkundla zokuxhumana ezilinganayo, ngakho-ke kubalulekile ukukhetha ezihambisana kakhulu nezithameli zakho. Isibonelo, i-LinkedIn iyinkundla enhle yabeluleki bezezimali, kuyilapho i-Instagram ingase ingasebenzi kahle.
• Dala isithombe somkhiqizo esingaguquki: Qiniseka ukuthi amaphrofayili akho enkundla yezokuxhumana ahambisana newebhusayithi nezinye izinto zokumaketha. Lokhu kuhlanganisa ukusebenzisa isithombe sephrofayela esifanayo, isithombe sesihloko kanye nezici zebhrendi.
• Thumela njalo: Ukuthumela njalo ezinkundleni zokuxhumana kungasiza ukukhulisa ukubonakala kwakho futhi kugcine abalandeli bebambekile. Khomba ukuthumela izikhathi ezimbalwa ngeviki futhi uqinisekise ukwabelana ngengxube yokuqukethwe koqobo nokuqukethwe okukhethiwe okuvela kweminye imithombo.
• Xhumana nezithameli zakho: Xhumana nabalandeli bakho ngokuphendula amazwana nemilayezo emakhasini akho ezinkundla zokuxhumana futhi ubambe iqhaza ezingxoxweni eziku-inthanethi. Lokhu kungasiza ukwakha ubudlelwano futhi kusungule umkhiqizo wakho njengegunya embonini.
• Sebenzisa okubonakalayo: Okuqukethwe okubukwayo njengezithombe namavidiyo kungaheha kakhulu kunokuqukethwe okusekelwe emibhalweni. Qiniseka ukuthi ufaka phakathi okubonakalayo kokuthunyelwe kwakho kwenkundla yezokuxhumana futhi ucabange ukusebenzisa amathuluzi afana ne-Canva noma i-Adobe Spark ukuze udale izithombe ezidonsa amehlo.
• Landela ngomkhondo imiphumela yakho: Sebenzisa amathuluzi okuhlaziya enkundla yezokuxhumana ukuze ulandelele imiphumela yakho, okuhlanganisa amanani akho okuzibandakanya, ukufinyelela, kanye nenani labalandeli onabo. Lokhu kungakusiza ukuthi ubone ukuthi yini esebenza kahle nokuthi yiziphi izindawo ezidinga ukuthuthukiswa, okukuvumela ukuthi uthuthukise isu lenkundla yezokuxhumana ngokufanele.

Isebenzisa i-Pay-Per-Click Ads

Ukutshala imali ekukhangiseni okukhokhelwayo kungenye yemibono eyi-10 ephezulu yokumaketha yedijithali yabeluleki bezezimali. Ukukhangisa okukhokhelwayo kuyindlela enhle yokufinyelela amakhasimende angaba khona futhi ukhulise ukuqwashisa ngomkhiqizo.

Ngokukhangisa okukhokhelwayo, abeluleki bezezimali bangakhomba izethameli ezithile ngokusekelwe endaweni yazo, izinto abazithakaselayo, nezinye izici. Lokhu kuzivumela ukuthi zifinyelele izethameli ezinkulu neziqondiswe kakhulu kunamanye amaqhinga okuthengisa edijithali. Indlela edume kakhulu yokukhangisa okukhokhelwayo ukukhangisa ngokuchofoza ngakunye (i-PPC), okuvumela abeluleki bezezimali ukuthi bakhokhe kuphela uma othile echofoza esikhangisweni. Lokhu kuvumela ukulawula okukhulu izindleko zesikhangiso futhi kuvumela imikhondo eqondiwe kakhulu.

Enye inzuzo yokutshala imali ekukhangiseni okukhokhelwayo ukuthi ingalandelelwa kalula. Kunamathuluzi ahlukahlukene atholakalayo okulandelela ukusebenza kwemikhankaso ekhokhelwayo okuhlanganisa Izikhangiso ze-Google, Izikhangiso ze-Facebook nezinye izinkundla. Lokhu kuvumela abeluleki bezezimali ukukala impumelelo yemikhankaso futhi benze izinguquko njengoba kudingeka.

Nawa amanye amathiphu angasebenza angakusiza ukuthi utshale imali ezikhangisweni ezikhokhelwayo:

• Nquma izethameli oziqondise: Ngaphambi kokwethula umkhankaso wokukhangisa okhokhelwayo, qiniseka ukuthi unokuqonda okucacile ngezethameli ozihlosile, okuhlanganisa iminyaka yazo, indawo, izinto abazithandayo, nokuziphatha. Lokhu kuzokusiza ukuthi udale imikhankaso yezikhangiso esebenza kangcono.
• Khetha izinkundla ezifanele: Kunezinkundla eziningi ezahlukene ongakhetha kuzo ezihlanganisa Izikhangiso ze-Google, Izikhangiso ze-Facebook kanye ne-LinkedIn Ads. Khetha izinkundla ezifanele kakhulu izethameli ozihlosile futhi ezizokunikeza imbuyiselo engcono kakhulu ekutshalweni kwezimali.
• Dala ikhophi yesikhangiso ephoqelelayo: Ikhophi yesikhangiso sakho ibalulekile empumelelweni yomkhankaso wakho. Qiniseka ukuthi ikhophi yesikhangiso icacile, imfushane futhi igqamisa izinzuzo zamasevisi akho.
• Sebenzisa okubonakalayo: Okubonwayo njengezithombe namavidiyo kungasebenza kangcono kunezikhangiso ezisekelwe emibhalweni. Qiniseka ukuthi ufaka okubonwayo kwekhwalithi ephezulu futhi ucabange ukusebenzisa amathuluzi afana ne-Canva noma i-Adobe Spark ukuze udale izithombe eziheha amehlo.
• Hlola futhi ulungiselele: Hlola njalo futhi ulungiselele izikhangiso zakho ukuze ubone ukuthi yini esebenza kahle nokuthi yini edinga ukuthuthukiswa. Lokhu kungasiza ukuthuthukisa ukusebenza kwesikhangiso sakho futhi uthole imbuyiselo engcono kakhulu ekutshalweni kwezimali.
• Setha ibhajethi: Nquma ukuthi yimalini ozimisele ukuyisebenzisa emkhankasweni wokukhangisa okhokhelwayo futhi unamathele kubhajethi yakho. Lokhu kuzosiza ekugwemeni ukusebenzisa imali ngokweqile futhi kuqinisekise ukuthi uthola imbuyiselo engcono kakhulu ekutshalweni kwezimali.

Nikeza ngokubonisana kwamahhala

Kubeluleki bezezimali, elinye lamasu okuthengisa asebenza kahle kakhulu ukunikeza ukubonisana kwamahhala. Ukunikeza abangaba amakhasimende ngendlela engabizi kakhulu yokwazi wena namasevisi akho kungaba indlela ebalulekile yokwenza ukuthi umuntu avele kuqala. Akugcini nje ngokubonisa ubuchwepheshe kodwa futhi ikuvumela ukuthi ubonise lokho ongakunikeza.

Ukubonisana kwamahhala kunganikeza abeluleki bezezimali imininingwane ebalulekile engasetshenziswa ukwakha imibono esebenza kahle kakhulu yokumaketha kwedijithali yabeluleki bezezimali. Ngesikhathi sokubonisana, abeluleki bezezimali bangabuza imibuzo futhi bathole ukuqonda izidingo zamakhasimende abo kanye nezinketho ezingasetshenziswa ukudala imikhankaso esebenza ngempumelelo.

Nawa amanye amathiphu angasebenza angakusiza ukuthi unikeze ukubonisana kwamahhala:

• Chaza izethameli oziqondise: Chaza ngokucacile izethameli zakho ozihlosile, okuhlanganisa iminyaka, indawo, izinto ozithandayo nokuziphatha. Lokhu kuzokusiza ukuthi udale imikhankaso yokumaketha esebenza kahle kakhulu.
• Phromotha okunikezwayo: Nyusa okunikezwayo kokubonisana kwamahhala ngewebhusayithi yakho, inkundla yezokuxhumana, ukumaketha nge-imeyili nezinye iziteshi zokumaketha. Qiniseka ukuthi ugqamisa izinzuzo zokunikezwayo, njengethuba lokubuza imibuzo nokuthola izeluleko zochwepheshe.
• Kwenze kube lula ukuhlela: Kwenze kube lula kumakhasimende angaba khona ukuhlela ukubonisana kwamahhala ngokunikeza imiyalelo ecacile kuwebhusayithi yakho futhi unikeze izinketho eziningi zokuhlela ezifana ne-inthanethi noma ukuhlela ucingo.
• Lungiselela ukubonisana: Qiniseka ukuthi ulungiselela ukubonisana ngokucwaninga iklayenti elingase libe khona, ubuyekeze isimo salo sezezimali futhi ube nokuqonda okucacile kwemigomo nezinhloso zabo.
• Nikeza inani: Ngesikhathi sokubonisana, qiniseka ukuthi unikeza inani ngokunikeza iseluleko esiwusizo, uphendule imibuzo futhi ubonise ubuchwepheshe bakho. Lokhu kungasiza ukwakha ukwethenjwa futhi kukumise njengegunya embonini.
• Landelela: Ngemuva kokubonisana, qiniseka ukuthi ulandelela iklayenti okungenzeka ukuthi ulibonge ngesikhathi futhi uphendule noma yimiphi imibuzo eyengeziwe. Lokhu kungasiza ukwakha ubudlelwano futhi kwandise amathuba okuthi bazokhetha ukusebenzisana nawe.

Dala uhlelo lokudlulisela

Ukudala uhlelo lokudlulisela kungenye yemibono eyi-10 ephezulu yokumaketha yedijithali yabeluleki bezezimali. Izinhlelo zokudlulisela ziyindlela enhle kakhulu yokwandisa ibhizinisi lakho njengoba zonga izindleko futhi kulula ukuziphatha. Njengomeluleki wezezimali, ukuhlinzeka ngohlelo lokudlulisela kumakhasimende akho kuzokusiza ukuthi uthole imikhondo emisha, wakhe ubudlelwano futhi wandise isisekelo samakhasimende.

Uhlelo lwakho lokudlulisela kufanele luklanyelwe ukukhuthaza amakhasimende akho amanje ukuthi adlulisele abangani bawo, umndeni kanye nozakwabo kusevisi yakho. Ukuze wenze lokhu, kufanele unikeze imiklomelo ngokudluliselwa ngakunye okuphumelelayo. Lokhu kungase kuhlanganise izaphulelo, amakhadi esipho, noma imiklomelo eyimali. Qiniseka ukuthi ufaka incazelo yemiklomelo lapho umemezela uhlelo lwakho lokudlulisela phambili ukuze uqinisekise ukuthi amakhasimende akho ayaqonda ukuthi angazuzani ngokuthumela abanye.

Kubalulekile ukukhumbula ukuthi uhlelo lwakho lokudlulisela kufanele lubonakale njengotshalomali ebhizinisini lakho. Ngisho noma izindleko zokuqala zokudala uhlelo lokudlulisela ziphezulu, imbuyiselo yesikhathi eside ingakufanelekela. Uhlelo lokudlulisela oluyimpumelelo lungakusiza ukuthi ukhuphule ngokushesha isisekelo samakhasimende akho futhi ukhuphule inzuzo.

Nawa amanye amathiphu angasebenza angakusiza ukuthi udale uhlelo lokudlulisela:

• Chaza izethameli oziqondise: Chaza ngokucacile izethameli zakho ozihlosile okuhlanganisa iminyaka yazo, indawo, izinto abazithandayo nokuziphatha. Lokhu kuzokusiza ukuthi udale uhlelo lokudlulisela oluhambisana nabo.
• Nyusa uhlelo lokudlulisela: Phromotha uhlelo lwakho lokudlulisela ngewebhusayithi yakho, inkundla yezokuxhumana, ukumaketha nge-imeyili nezinye iziteshi zokumaketha. Qiniseka ukuthi ugqamisa izinzuzo zohlelo ezifana nethuba lokuzuza imiklomelo nokonga imali.
• Kwenze kube lula ukubhekisa: Yenza kube lula kumakhasimende akho ukudlulisela abangani nomndeni wawo ngokunikeza imiyalelo ecacile kanye nenqubo elula yokudlulisela. Ungasebenzisa isofthiwe yokudlulisela noma ifomu lokudlulisela kuwebhusayithi yakho ukuze wenze inqubo ibe lula nakakhulu.
• Nikeza isevisi enhle kakhulu: Qiniseka ukuthi unikeza isevisi enhle kakhulu kumakhasimende akho ukuze ukwandise amathuba okuthi azodlulisela abangane nemindeni yawo. Lokhu kungasiza ukwakha ukwethenjwa futhi kwandise ukubonakala komkhiqizo wakho.
• Linganisa futhi ulungise: Kala njalo impumelelo yohlelo lwakho lokudlulisela futhi wenze izinguquko njengoba kudingeka ukuze uthuthukise uhlelo futhi wandise inani labadluliswayo.

Sebenzisa ukumaketha nge-imeyili

Ukumaketha nge-imeyili kungenye yezindlela eziphumelela kakhulu zokumaketha ezidijithali zabeluleki bezezimali. Ibavumela ukuthi bathumele imilayezo eqondiswe ngqo kumakhasimende abo, amathemba kanye nabanye ababambiqhaza. Ukumaketha nge-imeyili okusebenzisekayo kungasiza abeluleki bezezimali ukwakha ubudlelwano, ukushayela ukuguqulwa nokukhulisa ukuqwashisa ngomkhiqizo.

Uma kukhulunywa ngokumaketha nge-imeyili, ochwepheshe bezezimali badinga ubuhlakani ukuze benze imikhankaso yabo ngokugcwele. Isibonelo, bangakha i-newsletter ye-imeyili ehlinzeka ngokuqukethwe okufika ngesikhathi nokufanelekile kumakhasimende abo. Lokhu kungabasiza bahlale benolwazi olunzulu futhi bagcine amakhasimende enolwazi mayelana nentuthuko yakamuva emakethe yawo.

Abeluleki bezezimali bangasebenzisa futhi ukumaketha nge-imeyili ukuze bakhuthaze amasevisi abo. Bangakwazi ukudala ama-imeyili okuphromotha agqamisa izinzuzo zokusebenzisa amasevisi abo futhi afake okunikezwayo okukhethekile noma izaphulelo. Lokhu kuzobasiza ukuthi bahehe amakhasimende amaningi futhi benze imikhondo eminingi.

Ngokusebenzisa ukumaketha kwe-imeyili, inkampani yezezimali ingakha isu eliphumelelayo lokumaketha kwedijithali elizobasiza bafinyelele izinhloso zabo.

Nawa amanye amathiphu angasebenza angakusiza ukuthi usebenzise ukumaketha nge-imeyili:

• Chaza izethameli oziqondise: Chaza ngokusobala izethameli zakho ozihlosile, okuhlanganisa iminyaka yazo, indawo, izinto abazithandayo nokuziphatha. Lokhu kuzokusiza ukuthi udale imikhankaso ye-imeyili esebenza kahle kakhulu ezwakalayo.
• Yakha uhlu lwakho lwe-imeyili: Yakha uhlu lwakho lwe-imeyili ngokunikeza izinzuzo zokubhalisa njengokubonisana kwamahhala, isaphulelo, noma okuqukethwe okukhethekile. Qiniseka ukuthi ulandela izinqubo ezihamba phambili zokumaketha nge-imeyili, njengokuthola imvume kwababhalisile bakho nokulandela imithetho yobumfihlo. Abanikazi bamabhizinisi amancane nabo bangabheka ukutshala imali ohlwini lwama-imeyili ukudala imikhankaso eyimpumelelo yokuthengisa yedijithali.
• Dala okuqukethwe okuhehayo: Dala okuqukethwe okubandakanyayo okufanele, okubalulekile futhi okusebenzisekayo. Qiniseka ukuthi ushintsha okuqukethwe okufana nokufaka ama-athikili okufundisa, izibonelo zezifundo namaphromoshini ukuze ugcine izethameli zakho zibandakanyekile futhi zinentshisekelo.
• Yenza imilayezo yakho ibe ngeyakho: Yenza ama-imeyili afanele wena ngokusebenzisa amagama okuqala ababhalisile bakho, izinto ozithandayo kanye nokuziphatha ukuze udale ulwazi lomuntu siqu. Lokhu kungasiza ekwenyuseni izinga lokuvuleka nokuchofoza kuma-imeyili akho.
• Sebenzisa isegimenti: Sebenzisa ukuhlukaniswa kwe-imeyili ukuze uthumele imilayezo eqondiwe emaqenjini athile ababhalisile ngokusekelwe kuzintshisekelo zabo nokuziphatha. Lokhu kungasiza ukukhulisa ukuhlobana nokusebenza kwemikhankaso yakho ye-imeyili.
• Linganisa futhi ulungise: Kala njalo impumelelo yemikhankaso yakho ye-imeyili, okuhlanganisa amanani avulekile nawokuchofoza, futhi wenze izinguquko njengoba kudingeka ukuze uthuthukise imiphumela.

Linganisa futhi ulungise

Isimo sokumaketha sanamuhla sihlala sishintsha futhi abeluleki bezezimali badinga ukuhlala ngaphambi kwejika ukuze bahlale bencintisana. Kungakho kubaluleke kakhulu ukukala futhi ulungise isu lakho lokumaketha kwedijithali. Ukulinganisa nokulungisa amasu akho okumaketha kwedijithali kubalulekile ukuze uqinisekise ukuthi usebenzisa imizamo nezinsiza zakho ngokugcwele. Ngokuqapha ukusebenza njalo, ungakwazi ukuhlonza izindawo zokuthuthukisa, wenze izinqumo eziqhutshwa idatha, futhi uthuthukise imiphumela engcono.

Nawa amathiphu athile angasebenza angakusiza ukuthi ulinganise futhi ulungise:

• Zibekele imigomo ecacile: Zibekele imigomo ecacile, elinganisekayo nefinyelelekayo yamasu akho okumaketha kwedijithali. Lokhu kuzosiza ukunquma ukuthi yimaphi amamethrikhi okufanele uwalandelele nokuthi ulinganisa kanjani impumelelo.
• Landela ngomkhondo amamethrikhi alungile: Landela ngomkhondo amamethrikhi alungile ahambisana nemigomo yakho efana nethrafikhi yewebhusayithi, amanani okuguqulwa nokuzibandakanya kwezokuxhumana. Qiniseka ukuthi ulandelela kokubili amamethrikhi obuningi nawekhwalithi.
• Sebenzisa amathuluzi okuhlaziya: Sebenzisa amathuluzi okuhlaziya afana ne-Google Analytics kanye nezibalo zenkundla yezokuxhumana ukuze ulandelele futhi uhlaziye ukusebenza kwakho kokumaketha kwedijithali. Lawa mathuluzi angasiza ekutholeni imininingwane ngezithameli zakho, ukuziphatha kwazo kanye nempumelelo yamasu akho.
• Buyekeza ukusebenza kwakho njalo: Buyekeza ukusebenza kwakho njalo , okungenani kanye ngenyanga, ukuze ubone izindawo ozithuthukisayo futhi unqume ukuthi yiziphi izinguquko okufanele uzenze.
• Yenza izinqumo eziqhutshwa yidatha: Yenza izinqumo eziqhutshwa yidatha ngokusekelwe ekuhlaziyeni kwakho ukusebenza, kunokuqagela noma ukuqagela. Lokhu kungasiza ukuqinisekisa ukuthi amasu akho ayasebenza futhi ayasebenza.
• Lungiselela ngokuqhubekayo: Qhubeka uthuthukisa amasu akho okumaketha okudijithali ngokusekelwe ekuhlaziyeni ukusebenza futhi wenze izinguquko njengoba kudingeka ukuze uthuthukise imiphumela.

Isifinyezo

I-Digital marketing iyithuluzi elinamandla labeluleki bezezimali abafuna ukufinyelela izethameli eziqondiwe futhi bakhulise ibhizinisi labo. Ngale mibono eyi-10 yokumaketha kwedijithali namathiphu angasebenza, ungasebenzisa amandla e-inthanethi ukuze wenze uphawu lwakho embonini yezezimali. Kodwa masingakhohlwa ukuzijabulisa endleleni! Imboni yezezimali ingaba yindawo ebucayi, kodwa asikho isizathu sokuthi kungani ungakwazi ukufaka amahlaya amancane emizamweni yakho yokuthengisa yedijithali. Kungakhathaliseki ukuthi kukumabhulogi akho, imikhankaso ye-imeyili noma izibuyekezo zenkundla yezokuxhumana, ukuthintwa kwamahlaya kungakusiza uvelele futhi uxhumane nezithameli zakho ezingeni lomuntu siqu.

Kafushane, lawa macebiso angasebenza azokusiza ukuthi usebenzise ngempumelelo ukumaketha kwedijithali ukuze ufinyelele izethameli ozihlosile, wakhe ubudlelwano, futhi uthuthukise imiphumela ngenkathi uzijabulisa kancane endleleni. Ngakho-ke qhubeka, dala, futhi ulethe ukumamatheka ebusweni bezithameli zakho ngemizamo yakho yokuthengisa yedijithali!