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I-imeyili Ebandayo vs. Ucingo Olubandayo: Umhlahlandlela wango-2023 Osebenza Kakhulu!

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I-4 min ifunde

I-imeyili Ebandayo vs. Ucingo Olubandayo: Umhlahlandlela wango-2023 Osebenza Kakhulu!

i-imeyili ebandayo vs ucingo olubandayo

Ukuthumela i-imeyili okubandayo nokushaya ucingo okungamakhaza yizindlela ezimbili ezidumile zokuthengisa amabhizinisi azisebenzisayo ukuze afinyelele amakhasimende angaba khona. Zombili lezi zindlela zinezinzuzo nezinkinga zazo, futhi ukusebenza kahle kwazo zonke kuncike emgomweni kanye nenhloso yesu lokuthengisa.

Ukukhiqizwa komthofu kuyingxenye ebalulekile yanoma yiliphi isu lokuthengisa, kukho kokubili ukuthumela i-imeyili okubandayo nokushaya ucingo okufakazela ukuthi kuyasebenza ukuze kukhiqizwe imikhondo; Ukuthumela i-imeyili okubandayo kuvumela amabhizinisi ukuthi afinyelele inani elikhulu lamakhasimende angaba khona ngokushesha nangokuphumelelayo, kuyilapho ukushaya ucingo okubandayo kuvumela abamele ukuthengisa ukuthi babe nengxoxo eqondile neyomuntu siqu namakhasimende angaba khona.

Ngamanye amazwi, zombili izindlela zokuthengisa zingasetshenziswa ukukhiqiza umkhondo nokusetha ama-aphoyintimenti, nokho, ngayinye iziqhayisa ngezilinganiso zayo zempumelelo mayelana nokuguqulwa noma okunye.

Kubalulekile ukuqaphela ukuthi kokubili ukuthumela i-imeyili okubandayo nokushaya ucingo okubandayo kunendawo yakho kunoma yiliphi isu elinikeziwe lokufinyelela, futhi akukhethi ndawo; ubani othi ngeke ukwenze kokubili?!

Uma sekushiwo lokho, kulokhu okulandelayo, sizobe sixoxa ngobuhle nobubi bokuthumela i-imeyili okubandayo nokushaya ucingo ngendlela ebandayo, nokuthi unganquma kanjani ukuthi iyiphi indlela esebenza kahle kakhulu ebhizinisini lakho. Sizocubungula amanani okuguqulwa, amanani okuphendula, kanye nezinqubo ezingcono kakhulu zokuthumela i-imeyili okubandayo nokushaya ucingo okubandayo. Ukwengeza, sizobe sixoxa ngezindlela ezingcono kakhulu zokusebenzisa zombili izindlela ndawonye ukuze ukhiqize umkhondo nokwandisa ukuthengisa.

I-Cold Calling kanye ne-Drawbacks yayo

Ukushaya okubandayo kuyindlela yokuthengisa lapho omele ukuthengisa exhumana namakhasimende angaba khona ngocingo, ngaphandle kokuxhumana noma ukuqokwa kwangaphambilini.

Ivamise ukusetshenziselwa ukukhiqiza umkhondo kanye nokubeka ama-aphoyintimenti futhi kungaba indlela ephumelelayo yokufinyelela amakhasimende abalulekile esikhathi esizayo ngendlela ehlakaniphile nenamasu kuyilapho futhi ithola ikhono lokuhlola intshisekelo yomkhiqizo noma isevisi.

Njenganoma yiliphi isu lesizukulwane esiholayo, nokho, ukushaya okubandayo akuzi ngaphandle kwezinkinga zakho. Sekushiwo lokho, okulandelayo kuzoba yingxoxo yezihibe eziphawuleka kakhulu kanye nobubi bokufona okubandayo.

indoda ocingweni

Kudla Isikhathi Futhi Kuyabiza

Enye inkinga enkulu ukuthi ingadla isikhathi futhi ibize. Abamele ukuthengisa kumele benze inombolo enkulu yezingcingo ukuze bafinyelele abangaba amakhasimende, futhi eziningi zalezi zingcingo zingase zingabangeli ukuthengiswa.

Okungase Kuphazamise

Ukushaya ucingo okubandayo kungabuye kubonakale njengokugxambukela nokungafunwa amakhasimende amaningi angaba khona, okungaholela embonweni ongemuhle webhizinisi. Njenganoma yiliphi iqhinga lokukhiqiza umthofu, kubalulekile ukuthi uthintane nezingcingo ezibandayo ngokuqapha nangokucabangela. Kunoma yikuphi, nokho, ukufona okubandayo akuzi ngaphandle kwengozi enkulu.

Amazinga Okuguqulwa Aphansi

Okunye okungalungile kocingo olubandayo ukuthi ngokuvamile alusebenzi kahle kunezinye izindlela zokufinyelela amakhasimende angaba khona. Abantu abaningi mancane amathuba okuthi baphendule ucingo uma bengayazi inombolo, futhi noma bephendula, bangase bangabi nentshisekelo kumkhiqizo noma isevisi enikezwayo.

Eqinisweni, olunye ucwaningo lubonise ukuthi ukushaya okubandayo kunezinga eliphansi lokuguqulwa, uma kuqhathaniswa, cishe ku-2% kuphela wezingcingo ezibandayo eziholela ekuthengisweni noma ekuguqulweni kwanoma yiluphi uhlobo.

Ngenxa yokuthuthukiswa kwamasu okuthengiswa kwe-e-commerce kanye nokuvuthwa kobuhlakani bomthengi, ukushaya ucingo okubandayo, nakuba kusasebenza kahle, sekuphenduke indlela engahlonishwa kancane, esebenza kancane yokukhiqiza abaholayo.

Ngakho-ke, ungase uzibuze, iyiphi indlela engase ibe ngcono?! Ngokuphambene nenkolelo evamile, i-imeyili isekude ukufa, futhi, empeleni, iyaqhosha uma kuziwa kumazinga okuguqulwa angavamile.

Njengoba sekushiwo, masifunde kabanzi mayelana nokuthumela i-imeyili okubandayo kanye neqhaza lakho esizukulwaneni esiholayo, akunjalo?…

Ukuthumela I-imeyili Okubandayo kanye Nezinzuzo zako

Ngokufanayo nokushaya ucingo okubandayo, ukuthumela i-imeyili okubandayo, nakho, kuyindlela yokuthengisa lapho omele ukuthengisa exhumana namakhasimende angaba khona nge-imeyili, ngaphandle kokuxhumana noma ukuqokwa kwangaphambili. Ivamise ukusetshenziselwa ukukhiqiza umkhondo, ukusetha ama-aphoyintimenti, nokukhuthaza imikhiqizo noma amasevisi.

Nakuba kungezi ngaphandle kwezihibe zakhona kwezinye izimo, ukuthumela i-imeyili okubandayo kunezinzuzo ezimbalwa eziphawulekayo ezikwenza kube ithuluzi elibalulekile lamabhizinisi kanye nemikhiqizo ngokufanayo efuna ukukhulisa izethameli zabo futhi ithuthukise umgomo wabo oyinhloko.

intombazane ehlola i-imeyili

Sekushiwo lokho, okulandelayo kuzoba yingxoxo yezinzuzo eziphawuleka kakhulu zokuthumela i-imeyili okubandayo:

Ukungafinyeleli

Enye yezinzuzo eziyinhloko zokuthumela i-imeyili okubandayo ukuqina kwayo. Ukuthumela i-imeyili okubandayo kuvumela amabhizinisi ukuthi afinyelele inani elikhulu lamakhasimende angaba khona ngokushesha nangokuphumelelayo. Lokhu kungaba usizo ikakhulukazi kumabhizinisi anemakethe enkulu eqondiwe noma imodeli yokuthengisa enevolumu ephezulu.

Ukukhomba kanye nokwenza kube ngokwakho

Enye inzuzo ye-imeyili ebandayo ukuthi ivumela imilayezo eqondiswe kakhulu, engumuntu. Ngokungafani nokushaya ucingo okubandayo, ukuthumela i-imeyili okubandayo kwenza amabhizinisi ahlukanise uhlu lwawo lwama-imeyili futhi athumele imilayezo eqondiwe emaqenjini athile amakhasimende angaba khona.

Lokhu kungawandisa kakhulu amathuba okusabela okuhle njengoba umlayezo uzohambisana kakhulu futhi uhehe kumamukeli.

Amanani Okuguqulwa Okuphezulu

Ukuthumela i-imeyili okubandayo nakho kunezinga eliphezulu lokuguqulwa uma kuqhathaniswa nokushaya okubandayo, ngesilinganiso sokuguqulwa esimaphakathi esingaba ngu-5-10%. Ingasaphathwa imizamo yokuthengisa nge-imeyili ngokubanzi inamandla okuhlinzeka nge-4400% ROI uma yenziwe kahle!

Yize kunezizathu ezimbalwa zalokhu, okunye okugqamayo ukuthi akuphazamisi kakhulu futhi kunobuntu kakhulu kunocingo olubandayo olujwayelekile, ngokwesibonelo...

Kuyalinganiseka Kalula

Okokugcina, ukuthumela i-imeyili okubandayo kuvumela ukulandelela okulula nokukalwa kwempumelelo (noma ukuntuleka kwayo) kwemikhankaso, ngaleyo ndlela kuvumela abaxhumanisi ukuthi balungise ngendlela efanele. Ngokusetshenziswa kwesoftware ezishintshayo zokumaketha, amabhizinisi angakwazi ukulandelela amanani avuliwe nawokuchofoza ama-imeyili awo, anganikeza imininingwane ebalulekile yokuthi yini esebenzayo nokuthi yini engasebenzi.

Kulabo abebecabanga ukuthi i-imeyili ifile, cabanga futhi! Ngokuphambene nalokho, i-imeyili ifakazele futhi iyaqhubeka nokufakazela isu lokuhola elihamba phambili ngezizathu ezingenakubalwa njengoba kufingqiwe ngenhla.

Ukuqonda Abalaleli Bakho

Ukuqonda izethameli zakho kubalulekile lapho unquma ukuthi uzosebenzisa ucingo olubandayo noma isu lokuhola le-imeyili elibandayo. Womabili amasu angasebenza ngempumelelo, nokho, ukuphumelela kwawo wonke kuncike ezinhlosweni nasezinjongweni zesu lakho lokuthengisa, izidingo nezimfuno zababukeli bakho, kanye nezinsiza ezikhona ezikhona, phakathi kwezinye izici ezibalulekile.

Okokuqala futhi okubaluleke kakhulu, lapho unquma ukuthi yiliphi isu ozolisebenzisa, kubalulekile ukucabangela izici zezithameli zakho ozihlosile. Thatha izibonelo ezimbili ezilandelayo njengemifanekiso yokuthi isu ngalinye lingase lifaneleke nini kakhulu...

Isibonelo, uma izithameli zakho okuhlosiwe kungezabantu abadala, kungenzeka mancane amathuba okuthi basebenzise i-imeyili njengendlela yabo yokuxhumana eyinhloko. Kulokhu, ukushayela okubandayo kungase kube isu elisebenza kangcono. Ngakolunye uhlangothi, uma izethameli zakho okuhlosiwe kungabantu abasebasha, kungenzeka ukuthi basebenzise i-imeyili njengendlela yabo yokuxhumana eyinhloko. Kulokhu, ukuthumela i-imeyili okubandayo kungase kube isu elisebenza kangcono.

Okwesibili, Kubalulekile futhi ukucabangela imigomo nezinhloso zesu lakho lokuthengisa. Ukushaya ucingo okubandayo kungaba indlela esebenzayo yokusetha ama-aphoyintimenti futhi ukhiqize umkhondo, kuyilapho ukuthumela i-imeyili okubandayo kungaba indlela ephumelelayo yokuthuthukisa imikhiqizo noma amasevisi kanye nokwandisa ukuqwashisa komkhiqizo. Kuye ngezinhloso zakho nezinjongo, isu elilodwa lingase lisebenze kakhulu kunelinye.

Okwesithathu, kubalulekile ukuthi amabhizinisi acabangele izinsiza anazo. Nakuba ukushaya ucingo okubandayo kudinga ithimba labamele ukuthengisa abaqeqeshwe kahle, ukuthumela i-imeyili okubandayo kudinga izinga lekhono nolwazi ukuze kulungiswe umkhankaso we-imeyili oklanywe kahle futhi kuthuthukiswe uhlu lwe-imeyili oluqinile.

Okokugcina, futhi njengoba kushiwo ngaphambili, awukho umthetho ophakamisa ukuthi awukwazi ukusebenzisa kokubili i-imeyili ebandayo necebo lokushaya ucingo ngesikhathi esisodwa njengendlela yokuzama nephutha. Uma unezinsiza, kungase kube yintshisekelo yakho ukwenza kokubili, ukukhetha eyodwa phezu kokunye kuye ngezinjongo zamanje, izinjongo, nezimo zesu lakho ngokubanzi.

amakhasimende angaba khona

Ukuze wenze isinqumo sakho sibe lula, ngezansi kuneshadi ledatha elifingqiwe elibonisa okuhle nokubi kwakho kokubili ama-imeyili abandayo namakholi abandayo.

Ucingo Olubandayo I-imeyili Ebandayo
buhle buhle
Ingakwazi ukusetha ama-aphoyintimenti futhi ikhiqize imikhondo ngokushesha Ingafinyelela inombolo enkulu yamakhasimende angaba khona ngokushesha nangempumelelo
Ivumela ingxoxo eqondile namakhasimende angaba khona Ivumela imilayezo eqondiwe
Ingahlola intshisekelo yomkhiqizo noma isevisi Inezinga eliphezulu lokuguqulwa
bawo bawo
Kungabonakala njengokungenelayo futhi okungafuneki Kungabonakala njengokungenabuntu futhi okungafuneki
Inezinga lokuguqulwa eliphansi Ingamakwa njengogaxekile
Kudla isikhathi futhi kuyabiza Idinga umkhankaso we-imeyili oklanywe kahle kanye nohlu lwe-imeyili oluqinile
Ukuqondisa okulinganiselwe Izinkinga zobumfihlo

Qaphela: Idatha eseshadini eyezinjongo zokwaziswa kuphela futhi ukusebenza kahle kwendlela ngayinye ekugcineni kuncike emgomweni nenjongo yesu lokuthengisa, izidingo nezimfuno zezethameli, kanye nezinsiza ezitholakalayo ezikhona.

Izinzuzo Zokuthenga Uhlu Lwe-imeyili

Manje njengoba sesisungule izinzuzo nezingozi zako kokubili ama-imeyili okushaya ucingo kanye nezingcingo ezibandayo njengeqhinga eliphambili lokukhiqiza nelokuthengisa, kuphephile ukucabanga ukuthi uma zonke izinsiza zitholakala kuwe, ama-imeyili abandayo ayindlela engcono kakhulu, kuyilapho izingcingo ezibandayo zingase. ingasetshenziswa njengendlela yesibili uma isikhathi sivuma.

Sesishilo lokho, okunye okushiyekayo okuphawulekayo mayelana nama-imeyili abandayo esihlulekile ukuwasho ukuthi kudinga uhlu lwama-imeyili amakhulu ukuze luqale ukusebenza kwawo. Ngamanye amazwi, ngaphandle kohlu loxhumana nabo abazothunyelwa nge-imeyili, azikho izenzo eziphezulu ezingathathwa!

Lokhu kubuza umbuzo wenani langempela lohlu lwe-imeyili; impendulo emfushane? Kubaluleke ngendlela engenakulinganiswa...

Yize kunezindlela ezimbalwa, ezisebenzayo nezikhokhelwayo, zokuqoqa uhlu lwama-imeyili olukhulu olwakhiwe phezu kwesizindalwazi sakho se-imeyili esikhona, enye yezindlela ezisebenza kahle kakhulu nezisebenzayo ukuthenga uhlu olufanele kubahlinzeki besizindalwazi se-imeyili.

Ngenhlanhla, silapha buyemailmarketinglists.com kungasiza!

abangani abenza i-imeyili marketing

Uma imizamo yakho yokwakha uhlu lwama-imeyili amakhulu ibonakale inganele kuze kube manje, ukuthenga uhlu lwe-imeyili kungase kube isu lakho. Sekushiwo lokho, okulandelayo yingxoxo efinyeziwe yezinzuzo ezivame kakhulu zokuthenga uhlu lwama-imeyili:

Yonga Isikhathi Nemali

Ukuthenga uhlu lwama-imeyili kungaba indlela engabizi kakhulu yokukhiqiza umkhondo nokwandisa ukuthengisa. Ukwakha uhlu kusukela ekuqaleni kungase kudle isikhathi futhi kubize, kodwa ukuthenga uhlu lwe-imeyili kunganikeza amabhizinisi uhlu olwenziwe ngomumo lwamakhasimende angaba khona ngenani elincane lezindleko.

Iqeda isidingo sokuthi amabhizinisi achithe isikhathi nemali emisebenzini ekhiqiza umthofu, njengokushaya ucingo okubandayo nemicimbi yenethiwekhi, esikhundleni sokuvumela isikhathi sokugxila emikhankasweni ye-imeyili emikhulu efakazelwe ukuthi ikhiqiza amanani aphezulu okuguqulwa.

Khulisa Ukuzibandakanya Komsebenzisi Ngokukhomba Okufanelekile

Abahlinzeki abaningi bohlu lwama-imeyili bahlukanisa izinhlu zabo ngokusekelwe kumanani abantu kanye nezinto abazithakaselayo, okuvumela amabhizinisi ukuthi aqondise amaqembu athile amakhasimende afanelekile kanye nezethameli.

Lokhu kungandisa amathuba okusabela okuhle, njengoba umlayezo uzofaneleka kakhulu kumamukeli. Ukuthengisa okuhlosiwe nakho kungakhuphula ukusebenzelana komsebenzisi, njengoba abamukeli kungenzeka babe nentshisekelo emikhiqizweni noma kumasevisi anikezwayo.

Yandisa Ukufinyelela Izithameli

Abahlinzeki bohlu lwama-imeyili bahlinzeka amabhizinisi ngohlu olwenziwe ngomumo lwamakhasimende afanelekile, olungakhuphula ukufinyelela kwemizamo yawo yokumaketha. Ingasaphathwa, kanyekanye ukusuka ohlwini oluncane noma olungekho ohlwini olukhulu kwandisa ngokuphindwe kabili amandla okufinyelela.

Lokhu kungaba usizo ikakhulukazi kumabhizinisi anemakethe enkulu eqondiwe noma imodeli yokuthengisa enevolumu ephezulu. Ngokuthenga uhlu lwe-imeyili, amabhizinisi anganweba izethameli zawo zifinyelele kumakhasimende amasha abengeke akwazi ukuwafinyelela ngenye indlela.

Ithuthukisa i-ROI

Ukuthenga uhlu lwama-imeyili kungaba indlela esheshayo nelula yokukhiqiza umkhondo nokwandisa ukuthengisa. Ngokusetshenziswa kwesoftware ezishintshayo zokumaketha, amabhizinisi angakwazi ukulandelela amanani avuliwe nawokuchofoza ama-imeyili awo, anganikeza imininingwane ebalulekile yokuthi yini esebenzayo nokuthi yini engasebenzi.

Lokhu kungasiza amabhizinisi alungiselele imikhankaso yawo futhi andise imbuyiselo yawo ekutshalweni kwezimali (ROI).

Izwi Lokugcina

Sengiphetha, ukuthumela i-imeyili okubandayo kanye nokushaya ucingo okubandayo izindlela ezimbili ezidumile zokuthengisa amabhizinisi azisebenzisayo ukukhiqiza umkhondo nokwandisa ukuthengisa. Zombili lezi zindlela zinezinzuzo kanye nobubi bazo, futhi ukusebenza ngempumelelo kwazo zonke kuncike ezinhlosweni nasezimpokophelweni zesu lokuthengisa, izidingo nezimfuno zababukeli bakho, kanye nezinsiza ezikhona ezikhona.

Ukukhiqiza abaholayo kungaba umsebenzi onzima futhi oyinselele kumabhizinisi, kodwa ukuthola isu elifanele lebhizinisi lakho kungaba umehluko phakathi kwamazinga okuguqulwa aphansi naphezulu. Nakuba ukushaya ucingo okungabandayo kungaba indlela ephumelelayo yokusetha ama-aphoyintimenti futhi ukhiqize umkhondo, ukuthumela i-imeyili okubandayo kungaba indlela ephumelelayo yokuthuthukisa imikhiqizo noma amasevisi kanye nokwandisa ukuqwashisa ngomkhiqizo. Amabhizinisi kufanele acabange ukusebenzisa inhlanganisela yawo womabili amasu uma enezinsiza zokwenza kanjalo ukuze andise amathuba awo okuphumelela.

Njengoba sekushiwo lokho, eminyakeni yamuva nje, ama-imeyili abandayo abe yindlela ehamba phambili ezimweni eziningi njengoba enezinga eliphezulu lokuguqulwa uma kuqhathaniswa nokushaya okubandayo, ngesilinganiso sokuguqulwa esimaphakathi esingaba ngu-5-10%. Ukwengeza, ukuthumela i-imeyili okubandayo kuvumela imilayezo eqondiswe kakhudlwana, ukulinganisa, nokulandelela okulula nokukalwa kwemikhankaso.

Okokugcina, amabhizinisi kufanele acabangele ukuthenga uhlu lwama-imeyili njengoba kungaba indlela engabizi kakhulu yokukhiqiza umkhondo nokwandisa ukuthengisa. Njengoba kuxoxiwe ngaphambilini, uhlu lwama-imeyili luhlinzeka amabhizinisi ngohlu olwenziwe ngomumo lwamakhasimende angaba khona, angonga isikhathi nezinsiza uma kuqhathaniswa nokwakha uhlu kusukela ekuqaleni.

Ukuze ufunde kabanzi mayelana nokuthenga uhlu lwe-imeyili nezinzuzo zalo, NOMA ukuthenga uhlu lwakho lwe-imeyili namuhla, qiniseka ukuthi uyahlola https://www.buyemailmarketinglists.com ngaphandle! Sibheke ngabomvu ukukusiza ukuthi uthathe imizamo yakho yokumaketha nge-imeyili uye phezulu.