Ukuba njengenkampani yokwakha, ucinga ukuba ikhonkrithi kunye nentsimbi yayikuphela kwezixhobo ozifunayo ukudala iiprojekthi zokwakha eziyimpumelelo, cinga kwakhona! Kwihlabathi lolwakhiwo, ukuba nesicwangciso esiluqilima sentengiso yedijithali kubaluleke kakhulu njengokuba nesiseko esomeleleyo. Kodwa usenza njani isicwangciso sokuthengisa sedijithali kwinkampani yokwakha? Kule post yebhlog, siza kukusa kwiziseko zentengiso yedijithali yeenkampani zokwakha, ukusuka ekudaleni iqhinga lokulinganisa impumelelo yakho. Ke beka phantsi izixhobo zakho kwaye ubambe izixhobo zakho, kuba sele siza kuthabatha uhambo lokwakha esona sicwangciso sokuthengisa sedijithali senkampani yakho yokwakha.

Iindlela ezili-11 zokuphuhlisa isicwangciso sokuthengisa seDijithali kwinkampani yokwakha

Ishishini lokwakha liyintsimi ehlala iguquka kwaye ikhuphisana ngokwandayo, kwaye ukuthengiswa kwedijithali kuye kwaba sisixhobo esibalulekileyo kwimpumelelo. Ukuqulunqa isicwangciso esisebenzayo sokuthengisa idijithali kunokunceda ishishini lokwakha ligqame kubakhuphisana nalo ngokufikelela abathengi abatsha abanokubakho, ukubandakanya abakhoyo, kunye nokuqhuba ukuthengisa. Njengengcali yokuthengisa yedijithali, injongo yakho kufuneka ibe kukwakha ubukho obuqinileyo kwi-intanethi kwaye unike abathengi amava afanelekileyo xa usebenzisana nenkampani. Nazi iindlela ezili-11 ezilungileyo zokuphuhlisa isicwangciso sokuthengisa idijithali kwinkampani yokwakha.

Qonda iinjongo zenkampani

Ukuqonda iinjongo zenkampani kubalulekile ekudaleni isicwangciso esiyimpumelelo sokuthengisa idijithali kwinkampani yokwakha. Iinkampani zokwakha kufuneka zibandakanye ukuqonda kweenjongo zabo, ezinjengokwandisa isiseko sabathengi babo, ukwandisa kwiimarike ezintsha, okanye ukuphucula inkonzo yabathengi njengenxalenye yesicwangciso sabo sokuthengisa idijithali. Emva kokuba uneenjongo endaweni, kufuneka ukwazi ukuhlalutya izixhobo zangoku zenkampani, ezifana newebhusayithi yayo, ubukho bedijithali, kunye nohlahlo lwabiwo-mali lokuthengisa, kunye novavanyo lwempembelelo enokubakho yesicwangciso sokuthengisa idijithali.

Ngelixa ucwangcisa isicwangciso sakho sokuthengisa idijithali kubalulekile ukuqonda ukuba kuya kunceda njani ukufikelela kwiinjongo zayo. Umzekelo, ukuba ujonge ukonyusa isiseko sabathengi bakho, unokufuna ukugxila ekudaleni iwebhusayithi ebandakanyekayo, ukunyusa umgangatho we-injini yokukhangela, kunye nokwandisa ubukho bakho kumaqonga eendaba ezentlalo.

Enye into ebalulekileyo ekufuneka iqwalaselwe ngamajelo okuthengisa edijithali asebenza kakhulu njengophuhliso lwewebhusayithi, ukulungiswa komxholo kwiinjini ezahlukeneyo zokukhangela, ukuthengisa kumajelo eendaba ezentlalo, ukuthengisa nge-imeyile, ukuthengiswa komxholo, kunye nentengiso yokuhlawula ngokuchofoza. Kuya kufuneka ukhethe ezona zifanelene kakhulu neenjongo zakho kwaye ulungelelanise isicwangciso sakho ngokusekelwe kuzo.

Phanda ngokhuphiswano

Ukuphanda ukhuphiswano lwakho linyathelo elibalulekileyo ekudaleni isicwangciso esisebenzayo sokuthengisa idijithali kwiinkampani zokwakha. Ikuvumela ukuba uqonde indlela abantu okhuphisana nabo abazithengisa ngayo, yintoni amandla abo kunye nobuthathaka babo, kwaye zeziphi izicwangciso ezinokuzisebenzisa ukuzehlula. Ukuqonda ukhuphiswano lwakho kunokunceda inkampani iqonde ukuba zeziphi iintlobo zemiyalezo ehambelana nabaphulaphuli bakho.

Ukufumana ingqiqo kukhuphiswano lwakho kuya kukunceda ukuba ukhethe iindlela ezifanelekileyo zokuthengisa. Ukulandela oku unokukhetha iintlobo zomxholo abazenzayo, iintlobo zamaqonga abazisebenzisayo ukufikelela kubaphulaphuli abajoliswe kubo, kunye neentlobo zemikhankaso yedijithali abayenzayo. Ngokuqonda impumelelo kunye nokungaphumeleli kokhuphiswano, inkampani yokwakha inokudala isicwangciso esisebenzayo sokuthengisa idijithali.

Kubalulekile kwakhona ukujonga izicwangciso zabo zamaxabiso. Oku kubandakanya ukujonga amaxabiso ukhuphiswano oluhlawulisa iinkonzo zabo kunye nokujonga uhlobo lwezaphulelo kunye nokwenyusa abanikezelayo.

Seta ubukho olomeleleyo kwi-intanethi

Ukwakha ubukho obuqinileyo kwi-intanethi yinxalenye ebalulekileyo yokuphuhlisa isicwangciso sokuthengisa idijithali esijongene neemfuno zabaphulaphuli baso. Ngokwenza ubukho obuqinileyo kwi-intanethi, iinkampani zinokwenza umxholo wedijithali odibana nabaphulaphuli babo kwaye ibeke umyalezo wenkampani ngokucacileyo. Oku kuya kunceda ukuqhuba i-traffic engaphezulu kwiwebhusayithi, okukhokelela kukhokelo olufanelekileyo.

Inyathelo lokuqala ekudaleni isicwangciso sentengiso yedijithali yenkampani yokwakha kukudala iwebhusayithi esebenzayo. Le webhusayithi kufuneka iyilwe kakuhle, inolwazi, kwaye kulula ukuyisebenzisa. Yindlela entle yokubonisa ipotfoliyo yakho. Unokongeza iiposti zebhlog ezifanelekileyo, iinkcukacha zakho zoqhagamshelwano, kunye nezinye iinkcukacha. Ukongeza, i-website kufuneka ilungiselelwe ukuphuculwa kwe-injini yokukhangela (SEO) ukuze ifumaneke ngokulula kwiziphumo zenjini yokukhangela.

I-SEO yendawo isicwangciso esibalulekileyo sokuthengisa idijithali kwiinkampani zokwakha. Kubandakanya ukukhulisa iwebhusayithi kunye nomxholo wabasebenzisi basekhaya ukuze bafumane lula ishishini lakho xa befuna iinkonzo zokwakha kwindawo yakho. I-SEO yengingqi ibalulekile kuba inceda inkampani yakho yokwakha ibonakale kwiziphumo zophendlo lwasekhaya nakwiimephu zalapha.

Inyathelo elilandelayo kukwenza iiprofayili zemidiya yoluntu kumaqonga afana ne-Facebook, Instagram, kunye ne-Twitter. Ezi akhawunti kufuneka zisetyenziswe ukwabelana ngohlaziyo, ukukhuthaza imisitho kunye nokuzibandakanya nabathengi. Imidiya yoluntu ikwayindlela entle yokubonisa iiprojekthi ezigqityiweyo, iziphiwo zokusingatha, kunye nokunye. Ukuba nekhasi elizinikeleyo le-Facebook okanye i-akhawunti ye-Instagram inokukunceda uqhagamshelane nabathengi abanokubakho.

Phuhlisa isicwangciso somxholo

Ukuphuhlisa isicwangciso somxholo yinxalenye ebalulekileyo yesicwangciso sokuthengisa idijithali kuyo nayiphi na inkampani. Kufuneka ichaze uhlobo lomxholo oza kudalwa kwiwebhusayithi, ukuthengiswa kwe-imeyile, izithuba zeendaba zoluntu, kunye nokunye. Kufuneka kwakhona ibandakanye isicwangciso sokukhuthaza umxholo. Ngesicwangciso sokukhuthaza umxholo, iinkampani ziya kukwazi ukuqhuba ngokufanelekileyo i-traffic kumxholo kwaye zenze umxholo obandakanyekayo kunye noluncedo kubaphulaphuli ekujoliswe kubo.

Kufuneka uqale ngokumisela iinjongo. Ufuna ukufezekisa ntoni ngomxholo? Zakuba zichongiwe ezi njongo, inyathelo elilandelayo kukuchonga abaphulaphuli ekujoliswe kubo. Ukwazi ukuba ngubani umxholo owenziweyo kunceda ukugqiba ukuba luhlobo luni lomxholo ekufuneka lwenziwe.

Emva kokuthatha isigqibo malunga neenjongo kunye nabaphulaphuli ekujoliswe kubo, lixesha lokudala umxholo. Xa udala umxholo, kubalulekile ukubandakanya uphawu lwenkampani kunye neenjongo kumxholo. Oku kunceda ukuqinisa umyalezo wenkampani kunye nesazisi kubaphulaphuli ekujoliswe kubo. Ukongezelela, kubalulekile ukudala umxholo ofanelekileyo kwishishini lokwakha kunye nokuzibandakanya kubaphulaphuli ekujoliswe kubo.

Yakha ubukho bemidiya yoluntu

Inxalenye ebalulekileyo yesicwangciso sokuthengisa idijithali kukwakha ubukho obuqinileyo beendaba zoluntu. Ukwakha ubukho obuqinileyo bemidiya yoluntu, iinkampani ziya kuba nendawo yokuthumela umxholo kunye nokusebenzisana nabaphulaphuli babo. Ukwakha ubukho obuqinileyo bemidiya yoluntu kuya kunceda iinkampani zenze uluntu lwe-intanethi oluhambelana ne-brand kunye neenjongo zalo.

Iinkampani ezininzi zokwakha zisebenzisa imidiya yoluntu ukuze ihlale ixhumekile, ivumela ukuba bafikelele kubaphulaphuli abaninzi ngokukhawuleza. Unokuqala ngokwenza iiakhawunti kumaqonga, anje ngeTwitter, Instagram, kunye noFacebook.

Kubalulekile ukuhlala usebenza kumajelo asekuhlaleni kunye nokuthumela rhoqo kumaqonga afanele kakhulu ishishini lakho. Oku kuya kunceda ukugcina abalandeli bakho bebandakanyeka kwaye kuya kuqinisekisa ukuba umxholo wakho ubonwa ngabaphulaphuli abaninzi. Ukongeza, ungasebenzisa izixhobo zokuhlalutya ukulinganisa impumelelo yamaphulo akho eendaba zoluntu kunye nokulandelela ukukhula kwesicwangciso sakho sokuthengisa idijithali kwifemu yokwakha.

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Ukuthengisa nge-imeyile yinxalenye ebalulekileyo yalo naliphi na iqhinga lokuthengisa idijithali kwifemu yokwakha. Ingasetyenziselwa ukufikelela ngokufanelekileyo kubathengi abatsha kunye nokugcina ubudlelwane kunye nabakhoyo. Ngokujolisa ngokufanelekileyo ii-imeyile kubathengi, kunokwenzeka ukwandisa ukusebenza kwamaphulo kunye nokwandisa iziphumo.

Ukuthengisa nge-imeyile yindlela enexabiso eliphantsi yokufikelela kubathengi kunye nethemba. Ii-imeyile zingabizi kakhulu kuneentengiso zemveli kwaye zinokuthunyelwa kubantu abaninzi ngexesha elinye. Zikwalandelwa ngokulula kwaye zihlalutywe, zivumela idatha echanekileyo malunga nokuziphatha kwabathengi. Le datha ingasetyenziselwa ukudala amaphulo asebenzayo kwixesha elizayo.

Xa udala iphulo lokuthengisa i-imeyile yenkampani yokwakha, kubalulekile ukugxila kumthengi. Ukwenza ii-imeyile ezenzelwe wena kunye nokubonelela ngolwazi oluluncedo kunokunceda ukwakha ubudlelwane kunye nokugcina abathengi bexakekile. Ukongeza, ii-imeyile kufuneka zilungelelaniswe nezinto ezinomdla kumthengi, njengoko oku kuya kunceda ukudala unxibelelwano nabo. Vula amandla apheleleyo enzame zakho zentengiso ngokujoliswe kuko kunye nohlaziyo uluhlu lwe-imeyile ngamathemba akhoyo kwiwebhusayithi yethu.

Gcina iliso rhoqo kwaye ulungelelanise

Xa kuziwa kwintengiso yedijithali yefemu yokwakha, kubalulekile ukujonga rhoqo kwaye uhlengahlengise isicwangciso. Iinkampani kufuneka ziqaphele ukuba ukuthengiswa kwedijithali yinkqubo eqhubekayo kwaye kufuneka ibe bhetyebhetye ngokwaneleyo ukulungelelanisa utshintsho kwimarike. Kwakhona kubalulekile ukugcina umkhondo wentsebenzo yesicwangciso sokuthengisa sedijithali kunye nokuchonga nayiphi na imimandla efuna ukuphuculwa. Ngokubeka iliso kwi-analytics yeendlela ezahlukeneyo zokuthengisa idijithali, iinkampani zinokugqiba ukuba isicwangciso sabo siyasebenza okanye hayi. Iinkampani zingasebenzisa le datha ukwenza uhlengahlengiso kwisicwangciso sabo sokuqinisekisa ukuba sifikelela kubaphulaphuli abafanelekileyo. Le datha ingasetyenziselwa ukuchonga iindawo zokuphucula kunye nokuphuhlisa amaqhinga amatsha aya kunceda inkampani yokwakha ifikelele kwiinjongo zayo.

Njengoko iimarike zitshintsha, iinkampani kufuneka ziguquguquke ngokwaneleyo ukuze zilungelelanise izicwangciso zabo zokuqinisekisa ukuba ziyaqhubeka nokufikelela kubaphulaphuli ekujoliswe kubo. Iinkampani kufuneka ziqaphele naziphi na iindlela ezintsha okanye ubugcisa obunokuba luncedo kwisicwangciso sabo sokuthengisa idijithali. Ngokubeka iliso rhoqo kunye nokulungelelanisa isicwangciso sabo sokuthengisa idijithali, iinkampani zinokuqinisekisa ukuba iinzame zabo zokuthengisa idijithali zifikelela kubantu abafanelekileyo kwaye zinesiphumo esifunekayo.

Sebenzisa izixhobo ezifanelekileyo

Ukudala isicwangciso sokuthengisa sedijithali esiyimpumelelo kwifemu yokwakha akuyona into encinci. Ukwandisa ukusebenza kakuhle kweendleko kunye nokufikelela, kubalulekile ukusebenzisa izixhobo ezifanelekileyo. Isicwangciso esibanzi sokuthengisa idijithali kufuneka sibandakanye iindlela ezahlukeneyo, ezifana nokuphuculwa kweenjini zokukhangela, ukuthengiswa kweendaba zoluntu, ukuthengiswa komxholo, kunye nentengiso yokukhangela ehlawulweyo, phakathi kwabanye.

Ukuphucula injini yokukhangela, kuyimfuneko ukusebenzisa izixhobo ezifana nophando lwegama elingundoqo kunye nezixhobo zokuhlalutya okhuphisana nabo ukuchonga amagama angundoqo asebenzayo kwiwebhusayithi yenkampani yokwakha. Ukongeza, izixhobo ezinje ngeGoogle Analytics kunye nezixhobo ze-webmaster zinokusetyenziselwa ukulandelela ukusebenza kophando lwendalo kunye nokugcwala kwewebhusayithi.

Imidiya yoluntu nayo iyinxalenye ebalulekileyo yesicwangciso sokuthengisa idijithali kwifemu yokwakha. Kubalulekile ukusebenzisa izixhobo ezifanelekileyo ukufikelela kubaphulaphuli ekujoliswe kubo kumajelo ohlukeneyo eendaba ezentlalo. Izixhobo ezifana neHootsuite kunye neBuffer zinokunceda ukucwangcisa izithuba kunye nokubeka iliso kunxibelelwano.

Ukuthengiswa komxholo yindlela esebenzayo yefemu yokwakha ukwakha ulwazi lophawu kunye nokuvelisa izikhokelo. Izixhobo ezifana ne-HubSpot zingasetyenziselwa ukuvelisa iingcamango zomxholo, ukulandelela ukusebenza komxholo, kunye nokulinganisa impembelelo yomxholo kubathengi.

Ekugqibeleni, ukufumana okuninzi kwintengiso yokukhangela ehlawulweyo, kuyimfuneko ukusebenzisa izixhobo ezifanelekileyo. Izixhobo ezinjengeeNtengiso zikaGoogle kunye neentengiso zikaMicrosoft zinokusetyenziselwa ukwenza imikhankaso, ukulandelela ukusebenza, kunye nokulinganisa imbuyekezo kutyalo-mali lwesicwangciso sokuthengisa sedijithali.

Cinga ngonikezelo lwangaphandle

Xa kuziwa ekuphuhliseni isicwangciso sokuthengisa sedijithali esiyimpumelelo kwifemu yokwakha, ukukhutshwa komsebenzi kunokuba yinto ekhethekileyo. Kwimeko yedijithali yangoku, kubalulekile ukuba nobukho obuqinileyo bewebhu ukuze uhlale unokhuphiswano kwaye uphumelele. Iqela lezentengiso zedijithali elinamava linokunceda inkampani yokwakha iseke ubukho obuyimpumelelo kwi-intanethi. Ngokukhupha lo msebenzi kwi-arhente yokuthengisa yedijithali enamava, inkampani yokwakha inokugxila kwimisebenzi yayo engundoqo yoshishino.

Ngokukhupha iinzame zentengiso yedijithali kwi-arhente enamava, ifemu yokwakha inokonga ixesha kunye nemali ngelixa ifezekisa ubukho bayo obunqwenelekayo kwi-Intanethi. Ukukhutshwa komsebenzi kunokuba yindlela efanelekileyo kunye neendleko zokuphuhlisa isicwangciso sokuthengisa sedijithali esiyimpumelelo kwifemu yokwakha. Kubalulekile ukusebenza kunye ne-arhente yokuthengisa yedijithali eqonda imboni yokwakha kwaye inokuphuhlisa isicwangciso esiyimpumelelo esilungiselelwe iinjongo ezithile kunye neemfuno zefemu.

Sebenzisa iNtengiso ehlawulwayo

Kuyo nayiphi na inkampani yokwakha ejonge ukukhulisa ishishini layo, ukusebenzisa iinketho zentengiso ezihlawulelwayo yinxalenye ebalulekileyo yesicwangciso sayo sokuthengisa ngedijithali. Intengiso ehlawulweyo ingasetyenziselwa ukufumana uphawu phambi kwabantu abanokuthi bangayiqhelanga kwaye ingasetyenziselwa ukujolisa amanani abantu abathile ukunyusa amathuba okuphumelela. Ibonelela ngeqonga lokufikelela kwinani elikhulu labathengi abanokubakho ngexesha elifutshane. Ukongezelela, ivumela inkampani yokwakha ukuba ilandele kwaye ilinganise ukusebenza kwayo, ngoko ke banokuhlengahlengisa isicwangciso sabo sokuthengisa idijithali kwiifemu zokwakha ngokufanelekileyo.

Enye yezona ndlela zidumileyo zentengiso ehlawulweyo yeefemu zokwakha ziiNtengiso zikaGoogle, ezibavumela ukuba benze amaphulo entengiso ajolise kubathengi abanokubakho ngokusekwe kwimibuzo yabo yokukhangela. Olu hlobo lwentengiso lusebenza kakhulu kwaye lunokusetyenziswa ukujolisa abantu abakhangela ngenkuthalo iinkonzo ezinikezelwa yifemu yokwakha. Ingasetyenziselwa ukwandisa ukubonakala kunye nokuqhuba i-traffic kwiwebhusayithi yefemu yokwakha.

Amaqonga eendaba ezentlalo nawo abonelela ngeqonga elikhulu lentengiso ehlawulweyo. Iifemu zokwakha zinokwenza iintengiso ezibandakanyayo ezinokujoliswa kubantu abaye basebenzisana ngaphambili kunye ne-brand okanye abo banokuba nomdla kwiinkonzo ezinikezelwa yifemu yokwakha. Ukongeza, amaqonga eendaba ezentlalo anikezela ngeefomathi ezahlukeneyo zentengiso ezinokuthi zisetyenziswe ukufikelela kuluhlu olubanzi lwabaphulaphuli.

Ulawulo lweSifa

Ulawulo lodumo luyinxalenye ebalulekileyo yesicwangciso sokuthengisa idijithali kwifemu yokwakha. Kubaluleke kakhulu kwishishini lokwakha, apho udumo lunokwenza okanye luphule impumelelo yenkampani. Ulawulo lodumo lubandakanya imisebenzi eyahlukeneyo, njengokubeka iliso kunye nokuphendula ukuphononongwa kwabathengi, ukubeka iliso kwimidiya yoluntu, kunye nokusebenzisa amaqhinga e-SEO ukuqinisekisa ukuba inkampani yokwakha ibonakala kwiziphumo eziphezulu ze-injini yokukhangela.

Enye yezona zinto zibalulekileyo zolawulo lwesidima kwiifemu zokwakha kukubeka iliso kuphononongo lwabathengi. Kubalulekile ukunikela ingqalelo kuzo zombini iimpendulo ezintle nezimbi kwaye uphendule ngokufanelekileyo. Uphononongo oluhle kufuneka luvunywe kwaye lubongwe, ngelixa ukuphononongwa okungalunganga kufuneka kuqwalaselwe ngobuchule kwaye nayiphi na imiba isonjululwe. Ukwenza njalo kuya kunceda ukubonisa kubathengi abanokubakho ukuba inkampani ivulelekile kwiimpendulo kwaye ithatha amanyathelo okujongana nayo nayiphi na imiba.

isiphelo

Isicwangciso sokuthengisa idijithali kwifemu yokwakha yinxalenye ebalulekileyo yaso nasiphi na isicwangciso soshishino. Kuyanceda ukutsala abathengi abatsha kunye nokwandisa ukubonakala kwebrendi. Ngokuthengiswa kwedijithali, iifemu zokwakha zinokufikelela kubaphulaphuli ababanzi, zikhuthaze iinkonzo zabo kunye nokwakha ubudlelwane kunye nabathengi abanokubakho. Ngokusebenzisa amaqhinga okuthengisa edijithali, iifemu zokwakha zinokufikelela ngempumelelo kwimarike ekujoliswe kuyo kwaye zivelise ezinye izikhokelo. Yamkela utshintsho kunye nokutsha, kwaye okona kubaluleke kakhulu, wonwabe kancinci endleleni. Ngapha koko, kwanezona projekthi zinzima zokwakha zinokungenelwa kuburharha obuncinane. Ke lungela ukuhleka kancinci kunye nodaka lwakho lwentengiso kwaye ubeke isiseko sempumelelo! ”