Ukuba ungumcebisi wezezimali ukhathele ukuthembela kumagama okuthunyelwa ngomlomo, lixesha lokunyusa umdlalo wakho wokuthengisa wedijithali kwaye ufikelele kubathengi abatsha. Usenokuba ufumene izithuba ezininzi zebhlog ukunceda ukuchonga indlela eyiyo kodwa siye saqulunqa uluhlu lweembono ezili-10 zokuyila zentengiso yedijithali kubacebisi bezemali kunye nezinto zokukunceda ukuba uphumelele. Ke, bamba ikomityi yekofu kwaye ulungele ukuthatha amanqaku, kuba lixesha lokubeka 'ulonwabo' kwi'mali'.

Yakha iwebhusayithi eyomeleleyo

Ukudala iwebhusayithi yenye yeengcamango ezilungileyo ze-10 zentengiso yedijithali kubacebisi bezemali. Yenye yeendlela ezilungileyo zokubonisa iinkonzo zakho kunye nokubonelela ngolwazi malunga neshishini. Iwebhusayithi yindlela enhle yokwenza ubukho bedijithali obuya kufikelela kubathengi abanakho. Unokusebenzisa iwebhusayithi yakho ukutsala abathengi abanokubakho kunye nokugcina abathengi abakhoyo benolwazi malunga neenkonzo ozinikezelayo. Ukongezelela, iwebhusayithi ingasetyenziselwa ukubonisa amanqaku, iividiyo, kunye nezinye izixhobo eziluncedo ezinokunceda abacwangcisi bezemali bafikelele kubaphulaphuli abaninzi.

Inyathelo lokuqala ekudaleni iwebhusayithi kubacebisi bezemali kukuza nesicwangciso. Loluphi uhlobo lwewebhusayithi ofuna ukulwenza? Loluphi uhlobo lomxholo oya kube unikezela? Le yimibuzo ebalulekileyo yokuphendula xa udala iwebhusayithi. Nje ukuba ube nesicwangciso, inyathelo elilandelayo kukudala iwebhusayithi ngokwayo. Oku kuya kubandakanya ukukhetha inkonzo yokubamba, ukubhalisa igama lesizinda kunye nokuseta iwebhusayithi.

Xa kuziwa kuluhlu lweziphumo zenjini yokukhangela kunye nokuqhuba itrafikhi kwi-intanethi kwiwebhusayithi yakho, uyilo kunye noyilo lubaluleke kakhulu. Iwebhusayithi ehambelana neselula iqinisekisa ukuba yonke imixholo ekwiwebhusayithi yakho ifikeleleka ngokulula kuzo zonke izixhobo eziphathwayo njengee-smartphones kunye neetafile ukuze iindwendwe zikwazi ukufikelela ngokulula kumxholo wakho ngaphandle kokuphazamiseka.

Nazi ezinye iingcebiso ezisebenzayo zokukunceda ukuba wakhe iwebhusayithi eyomeleleyo:

• Sebenzisa uyilo lwangoku kunye noluphendulayo: Uyilo lwewebhusayithi olubonakalayo olunomtsalane kunye noluphendulayo olubonakala lukhulu kuzo zonke izixhobo, kubandakanya ii-smartphones kunye neetafile, zinokunceda ukugcina iindwendwe zibandakanyeka kwaye ziphucule amava omsebenzisi ngokubanzi.
• Bandakanya ubizo-senzo olucacileyo: Kuyo yonke iwebhusayithi yakho, faka iifowuni ezicacileyo ezikhuthaza iindwendwe ukuba zithathe inyathelo, njengokucwangcisa ukubonisana okanye ukubhalisela incwadana yakho yeendaba. Sebenzisa ulwimi oluthe ngqo kwaye ubeke amaqhosha kwiindawo ezibalaseleyo kwiphepha. Ukongeza iinkcukacha zakho zoqhagamshelwano kubandakanya inombolo yakho yefowuni kunye ne-imeyile kuya kuvumela abathengi ukuba bafikelele.
• Gxininisa iinkonzo zakho kunye nobuchule: Qinisekisa ukuba iwebhusayithi yakho ibonisa iinkonzo zakho kunye nobuchule, usebenzisa ulwimi ekulula ukuluqonda kwaye lunomtsalane kubaphulaphuli bakho ekujoliswe kubo. Bandakanya ubungqina obuvela kubathengi abanelisekileyo ukwakha ukuthembeka kunye nokuthembeka.
• Yenza ukukhangela kube lula: Ukukhangela iwebhusayithi ekulula ukuyisebenzisa kunokunceda iindwendwe zifumane ngokukhawuleza ulwazi abalufunayo, ukuphucula amava omsebenzisi ngokubanzi kunye nokunciphisa amathuba okuba bayishiye iwebhusayithi yakho. Sebenzisa izihloko ezicacileyo, ezichazayo kunye nezihlokwana kwaye uqinisekise ukuba imenyu yokukhangela ilula kwaye inembile.

UkuSebenza kweeNjini zoPhando

I-Engine Engine Optimization (SEO) idlala indima ebalulekileyo kwiingcamango ze-10 zentengiso yedijithali kubacebisi bezemali. Abacebisi bezezimali abafuna ukwandisa ukufikelela kwabo kunye nokutsala abathengi abaninzi banokusebenzisa i-SEO ukwandisa ukubonakala kwabo kunye nokukhulisa ishishini labo. I-SEO ibandakanya ukukhulisa umxholo kwiwebhusayithi ukuze ibekwe phezulu kwiziphumo zenjini yokukhangela.

I-SEO yinkqubo enzima efuna uphando oluninzi, ukhetho lwegama elingundoqo, ukulungiswa komxholo kunye nokwakhiwa kwekhonkco. Ukuqinisekisa ukuphumelela kwe-SEO kubacebisi bezemali, umntu kufuneka aqonde amacandelo ahlukeneyo e-SEO kunye nendlela yokuwasebenzisa ngokufanelekileyo. Isicwangciso esihle se-SEO kufuneka sigxininise ekudaleni umxholo osemgangathweni olungiselelwe amagama angundoqo ajoliswe kuwo. Ukongezelela, ukwakhiwa kwekhonkco kubalulekile kwimpumelelo ye-SEO, njengoko kunceda ukwandisa ukubonakala kwewebhusayithi kunye negunya.

I-SEO kufuneka ibe yinkqubo eqhubekayo ejongwa rhoqo kwaye ihlaziywe ukuqinisekisa ukuba ihlaziywa kwaye ifanelekile. Abacebisi ngezemali kufuneka bahlale benolwazi lweendlela zamva nje ze-SEO kunye neentsingiselo njengoko ezi zinokunyuswa ukuze kunyuswe iiwebhusayithi zabo ukuze ziphucule iinjini zokukhangela.

Nazi ezinye iingcebiso ezisebenzayo zokukunceda wenze iwebhusayithi yakho ibe neenjini zokukhangela:

• Yenza uphando lwegama elingundoqo: Qala ngokuphanda amagama angundoqo kunye namabinzana afunwa ngabaphulaphuli bakho ojolise kubo kwaye uqiniseke ukuba uwabandakanya kumxholo wewebhusayithi yakho, iinkcazo zemeta, kunye neethegi ze-alt.
• Lungiselela umxholo: Yenza umxholo ophezulu, ofanelekileyo kunye nobandakanyayo olungiselelwe iinjini zokukhangela. Sebenzisa izihloko ezicacileyo, izihlokwana kwaye uqinisekise ukuba ubandakanya amagama angundoqo kunye namabinzana ngokwemvelo kunye ne-organically.
• Phucula isantya sewebhusayithi kunye nokuphendula ngeselula: Iwebhusayithi elayisha ngokucothayo okanye iwebhusayithi engalungiselelwanga izixhobo eziphathwayo inokuchaphazela kakubi iziphumo zophando lwakho. Qinisekisa ukuba iwebhusayithi yakho ilayisha ngokukhawuleza kwaye iphendula kuzo zonke izixhobo, kubandakanya ii-smartphones kunye neetafile.
• Yakha i-backlinks ekumgangatho ophezulu: I-Backlinks zikhonkco ezibhekiselele kwiwebhusayithi yakho. Oku kunokuba likhonkco kumfanekiso okanye iposti evela kwezinye iiwebhusayithi. Igunya lakho lonke ligqitywa ngala ma-backlinks.
• Sebenzisa uphawu loyilo: I-schema markup luhlobo lwekhowudi enokunceda iinjini zokukhangela ziqonde umxholo kwiwebhusayithi yakho. Ngokubandakanya i-schema markup, unokunceda ukuphucula ukubonakala kwewebhusayithi yakho kumaphepha eenjini zokukhangela kunye nokwandisa amathuba okuvela kwiziqwengana ezityebileyo.
• Lawula ukusebenza kwewebhusayithi yakho: Hlala ubeke esweni ukusebenza kwewebhusayithi yakho, kubandakanywa inqanaba le-injini yokukhangela, i-traffic kunye neemetrics zokuzibandakanya. Oku kunokukunceda ukuchonga iindawo zokuphucula kwaye wenze utshintsho kwisicwangciso se-SEO njengoko kufuneka.

Ukudala umxholo obandakanyekayo

Ukudala umxholo wokubandakanya kuyimfuneko kubacebisi bezemali kwi-digital marketing sphere. Kubalulekile ukubamba kunye nokugcina ingqalelo yabathengi abafanelekileyo ukuze babe ngabathengi abathembekileyo. Ukusebenza kwiinzame zabo zokuthengisa, abacebisi bezezimali kufuneka bajolise ekudaleni isicwangciso esiyimpumelelo sokuthengisa umxholo. Ungathumela izithuba zeblogi ezifundisayo, iividiyo kunye ne-infographics eya kunceda ukufundisa abathengi abanokubakho kwimicimbi yezemali. Umbono kukuphucula ubukho be-intanethi ngokudala umxholo.

Ukudala umxholo obandakanyekayo yinxalenye ephambili yesicwangciso esiyimpumelelo sokuthengisa idijithali kubacebisi bezemali. Ngokubonelela ngolwazi oluxabisekileyo kunye nokuqonda, unokwakha intembeko kunye nokuthembeka kunye nabaphulaphuli ekujoliswe kubo kwaye useke uphawu lwakho njengegunya kushishino.

Nanga amanye amacebiso anokusetyenziswa ukukunceda wenze umxholo obandakanyayo:

• Bazi abaphulaphuli bakho: Ngaphambi kokudala umxholo, qiniseka ukuba uyabaqonda abaphulaphuli ekujoliswe kubo, iimfuno zabo, kunye noluphi uhlobo lomxholo abanomdla kuwo. Oku kuya kunceda ukudala umxholo ofanelekileyo, oxabisekileyo kunye nonomtsalane.
• Sebenzisa iifomathi ezahlukeneyo zomxholo: Ukugcina abaphulaphuli bebandakanyeka, sebenzisa iifomathi ezahlukeneyo zomxholo kubandakanya izithuba zeblogi, i-infographics, iividiyo kunye neepodcasts. Oku kunokunceda ukuqhekeza iibhloko ezinde zetekisi kwaye ugcine iindwendwe zinomdla kwaye zibandakanyekile.
• Yigcine ilula kwaye kulula ukuyiqonda: Sebenzisa ulwimi olulula nolulula ukuluqonda, uphepha ijagoni yezemali entsonkothileyo namagama obuchule. Oku kuya kunceda ukuqinisekisa ukuba umxholo uyafikeleleka kwaye ubhenela kuluhlu olubanzi lwabantu.
• Yenze ibonakale inomtsalane: Sebenzisa imifanekiso ekumgangatho ophezulu, iividiyo kunye nemizobo ukwaphula iibhloko ezinde zeteksti kwaye wenze umxholo ube nomtsalane ngakumbi. Oku kunokunceda ukugcina iindwendwe zibandakanyeka kunye nokuphucula amava omsebenzisi ngokubanzi.
• Khuthaza intsebenziswano: Khuthaza abaphulaphuli bakho ukuba banxibelelane nomxholo ngokubuza imibuzo ebandakanya ukubizelwa esenzweni, ukukhuthaza izimvo kunye nengxelo. Oku kunokunceda ukwakha ingqiqo yoluntu kunye nokugcina iindwendwe zibandakanyekile.
• Yazisa umxholo wakho: Emva kokuba umxholo udaliwe, qiniseka ukuba uyayikhuthaza ngokusebenzisa amajelo eendaba ezentlalo, imikhankaso yokuthengisa i-imeyile kunye namanye amajelo okuthengisa. Oku kunokunceda ukwandisa ukubonakala kunye nokuqhuba i-traffic eninzi kwiwebhusayithi yakho.

Ukusebenzisa intengiso kwimidiya yoluntu

Ukusetyenziswa kwemithombo yeendaba zentlalo licandelo elibalulekileyo lesicwangciso esiyimpumelelo sokuthengisa idijithali kubacebisi bezezimali. Ngokuzibandakanya ngokukhutheleyo nabaphulaphuli ojolise kubo kwimidiya yoluntu, unokwakha ulwazi lophawu, ukuseka ubuchule bakho, kwaye uqhube itrafikhi kwiwebhusayithi yakho.

Nanga amanye amacebiso anokusetyenzwa ukukunceda usebenzise imidiya yoluntu:

• Khetha amaqonga afanelekileyo: Ayizizo zonke iiplatifti zeendaba zoluntu ezilinganayo, ngoko ke kubalulekile ukukhetha ezona zifanelekileyo kubaphulaphuli ojolise kubo. Ngokomzekelo, i-LinkedIn liqonga elikhulu labacebisi bezemali, ngelixa i-Instagram isenokungasebenzi.
• Yenza umfanekiso webhrendi ohambelanayo: Qinisekisa ukuba iiprofayili zakho zemidiya yoluntu ziyahambelana newebhusayithi kunye nezinye izinto zokuthengisa. Oku kuquka ukusebenzisa umfanekiso weprofayile efanayo, umfanekiso ongasentla kunye neempawu zophawu.
• Thumela rhoqo: Ukuthumela rhoqo kumajelo eendaba ezentlalo kunokunceda ukwandisa ukubonakala kwakho kwaye ugcine abalandeli bebandakanyeka. Injongo yokuthumela amaxesha ambalwa ngeveki kwaye uqiniseke ukwabelana ngomxube womxholo wokuqala kunye nomxholo ogcinwe kweminye imithombo.
• Nxibelelana nabaphulaphuli bakho: Bandakanya nabalandeli bakho ngokuphendula kwizimvo kunye nemiyalezo kumaphepha akho eendaba zentlalo kunye nokuthatha inxaxheba ngokukhutheleyo kwiincoko ze-intanethi. Oku kunokunceda ukwakha ubudlelwane kunye nokuseka uphawu lwakho njengegunya kushishino.
• Sebenzisa imiboniso: Umxholo obonakalayo onje ngemifanekiso kunye neevidiyo zinokubandakanya ngakumbi kunomxholo osekelwe kwisicatshulwa. Qinisekisa ukubandakanya izinto ezibonwayo kwizithuba zakho zemidiya yoluntu kwaye ucinge ngokusebenzisa izixhobo ezifana neCanva okanye iAdobe Spark ukwenza imizobo yamehlo.
• Khangela iziphumo zakho: Sebenzisa izixhobo zokuhlalutya kwimithombo yeendaba zentlalo ukulandelela iziphumo zakho, kubandakanya amaxabiso akho okuzibandakanya, ukufikelela, kunye nenani labalandeli onayo. Oku kunokukunceda ukuba uchonge oko kusebenza kakuhle kwaye zeziphi iindawo ezifuna ukuphuculwa, kukuvumela ukuba wenze isicwangciso semidiya yoluntu ngokufanelekileyo.

Ukuqhuba i-Pay-Per-Click Ads

Utyalo-mali kwiintengiso ezihlawulwayo yenye yeengcamango eziphezulu ze-10 zokuthengisa idijithali kubacebisi bezemali. Iintengiso ezihlawulwayo yindlela entle yokufikelela kubathengi abanokubakho kunye nokwandisa ulwazi lwebrendi.

Ngentengiso ehlawulwayo, abacebisi bezemali banokujolisa kubaphulaphuli abathile ngokusekelwe kwindawo yabo, izinto ezinomdla kunye nezinye izinto. Oku kubavumela ukuba bafikelele kubaphulaphuli abakhulu nabajoliswe ngakumbi kunamanye amaqhinga okuthengisa idijithali. Eyona ndlela idumileyo yentengiso ehlawulweyo yintengiso ye-pay-per-click (PPC), evumela abacebisi bemali ukuba bahlawule kuphela xa umntu ecofa intengiso. Oku kuvumela ulawulo olukhulu kwiindleko zentengiso kwaye ivumela ukukhokela okujoliswe kuyo.

Enye inzuzo yokutyalomali kwintengiso ehlawulwayo kukuba inokulandelelwa ngokulula. Kukho izixhobo ezahlukeneyo ezikhoyo zokulandelela ukusebenza kwamaphulo ahlawulweyo kubandakanya iintengiso zikaGoogle, iintengiso zikaFacebook kunye namanye amaqonga. Oku kuvumela abacebisi bezezimali ukuba balinganise impumelelo yamaphulo kwaye benze uhlengahlengiso njengoko kufuneka.

Nazi ezinye iingcebiso ezinokusetyenziswa ukukunceda ukuba utyale imali kwintengiso ehlawulwayo:

• Misela abantu ojolise kubo: Ngaphambi kokuba uqalise iphulo lentengiso ehlawulelwayo, qiniseka ukuba unokuqonda okucacileyo ngabaphulaphuli bakho ojolise kubo, kuquka iminyaka yabo, indawo, umdla, kunye nokuziphatha. Oku kuya kukunceda wenze amaphulo eentengiso asebenzayo.
• Khetha amaqonga afanelekileyo: Kukho amaqonga amaninzi ahlukeneyo onokukhetha kuwo kuquka iiNtengiso zikaGoogle, iiNtengiso zikaFacebook kunye neeNtengiso zeLinkedIn. Khetha amaqonga afanelekileyo kubaphulaphuli ojolise kubo kwaye uya kunika imbuyekezo engcono kutyalo-mali.
• Yenza ikopi yentengiso enyanzelisayo: Ikopi yakho yentengiso ibalulekile kwimpumelelo yephulo lakho. Qinisekisa ukuba ikopi yentengiso icacile, imfutshane kwaye iqaqambisa izibonelelo zeenkonzo zakho.
• Sebenzisa imiboniso: Izinto ezibonwayo ezinje ngemifanekiso kunye neevidiyo zinokusebenza ngakumbi kuneentengiso ezisekwe kwiteksti. Qinisekisa ukuba ubandakanya izinto ezibonwayo ezikumgangatho ophezulu kwaye ucinge ngokusebenzisa izixhobo ezifana neCanva okanye iAdobe Spark ukwenza imizobo etsala amehlo.
• Vavanya kwaye ulungiselele: Vavanya rhoqo kwaye ulungise iintengiso zakho ukuze ubone ukuba yintoni esebenza kakuhle kwaye yintoni efuna ukuphuculwa. Oku kunokunceda ukuphucula ukusebenza kwakho kweentengiso kwaye ufumane eyona nzuzo ingcono kutyalo-mali.
• Misela uhlahlo lwabiwo-mali: Qinisekisa ukuba yimalini ozimisele ukuyichitha kwiphulo lentengiso ehlawulwayo kwaye unamathele kuhlahlo lwabiwo-mali lwakho. Oku kuya kunceda ukuphepha ukuchitha imali eninzi kwaye uqinisekise ukuba ufumana eyona nzuzo ilungileyo kutyalo-mali.

Nikela ngokubonisana simahla

Kubacebisi bezemali, enye yezona ndlela zisebenzayo zokuthengisa zibonelela ngeengcebiso zasimahla. Ukubonelela abathengi abanokubakho ngendlela engabiziyo yokukwazi kunye neenkonzo zakho kunokuba yindlela exabisekileyo yokwenza umbono olungileyo wokuqala. Ayibonisi nje ubuchule kodwa ikwakuvumela ukuba ubonise oko unokunikela ngako.

Uthethwano lwasimahla lunokubonelela abacebisi bezemali ngolwazi oluxabisekileyo olungasetyenziselwa ukwenza iimbono ezisebenzayo ngakumbi zentengiso yedijithali kubacebisi bezezimali. Ngexesha lokubonisana, abacebisi bezezimali banokubuza imibuzo kwaye bafumane ukuqonda iimfuno zabathengi babo kunye nezinto abazikhethayo ezinokuthi zisetyenziswe ukwenza amaphulo asebenzayo.

Nazi ezinye iingcebiso ezinokusetyenziswa ukukunceda unikeze iingcebiso zasimahla:

• Chaza abantu ojolise kubo: Chaza ngokucacileyo abaphulaphuli bakho, kubandakanya iminyaka, indawo, izinto onomdla kuzo kunye nokuziphatha. Oku kuya kukunceda wenze amaphulo okuthengisa asebenzayo.
• Nyusa isinikezelo: Khuthaza isithembiso sokubonisana sasimahla ngewebhusayithi yakho, imidiya yoluntu, ukuthengisa nge-imeyile kunye namanye amajelo okuthengisa. Qinisekisa ukuba uqaqambisa izibonelelo zonikezelo, olufana nethuba lokubuza imibuzo kunye nokufumana iingcebiso zengcali.
• Yenza kube lula ukucwangcisa: Yenza kube lula kubathengi abanokubakho ukucwangcisa ukubonisana kwamahhala ngokubonelela ngemiyalelo ecacileyo kwiwebhusayithi yakho kunye nokubonelela ngeendlela ezininzi zokucwangcisa ezifana ne-intanethi okanye ukucwangcisa ifowuni.
• Lungiselela uthethwano: Qinisekisa ukuba ulungiselele ukubonisana ngokuphanda umxhasi onokubakho, ukuphonononga imeko yabo yezemali kunye nokuqonda ngokucacileyo iinjongo kunye neenjongo zabo.
• Nika ixabiso: Ngexesha lokubonisana, qiniseka ukuba unikezela ngexabiso ngokunika iingcebiso eziluncedo, uphendule imibuzo kwaye ubonise ubuchule bakho. Oku kunokunceda ukwakha ukuthembela kwaye kukuseka njengegunya kushishino.
• Ukulandelisa: Emva kokubonisana, qiniseka ukuba ulandelele umxhasi onokubakho ukubabulela ngexesha kwaye uphendule nayiphi na imibuzo eyongezelelweyo. Oku kunokunceda ukwakha ubudlelwane kunye nokwandisa amathuba okuba baya kukhetha ukusebenza nawe.

Yenza inkqubo yokudlulisela

Ukudala inkqubo yokuthumela enye yeengcamango eziphezulu ze-10 zokuthengisa idijithali kubacebisi bezemali. Iinkqubo zokuthunyelwa zezona ndlela zibalaseleyo zokwandisa ishishini lakho njengoko ziyonga iindleko kwaye kulula ukuzilawula. Njengomcebisi wezezimali, ukubonelela ngenkqubo yokudluliselwa kubathengi bakho kuya kukunceda ufumane izikhokelo ezintsha, ukwakha ubudlelwane kunye nokwandisa isiseko sabathengi.

Inkqubo yakho yokuthunyelwa kufuneka iyilwe ukukhuthaza abathengi bakho bangoku ukuba bathumele abahlobo babo, usapho kunye noogxa babo kwinkonzo yakho. Ukwenza oku, kufuneka unikezele ngembuyekezo ngogqithiselo ngalunye oluphumeleleyo. Oku kunokubandakanya izaphulelo, amakhadi esipho, okanye nemivuzo eyimali. Qinisekisa ukuba ubandakanya inkcazo yemivuzo xa ubhengeza inkqubo yakho yokuthunyelwa ukuqinisekisa ukuba abathengi bakho bayayiqonda into abanokuzuza ngokuthumela abanye.

Kubalulekile ukukhumbula ukuba inkqubo yakho yokudluliselwa kufuneka ibonwe njengotyalo-mali kwishishini lakho. Nokuba iindleko zokuqala zokudala inkqubo yokudluliselwa ziphezulu, iimbuyekezo zexesha elide zinokufaneleka. Inkqubo yokuthunyelwa eyimpumelelo inokukunceda ukuba unyuse ngokukhawuleza isiseko sabathengi bakho kwaye ukhulise inzuzo.

Nanga amanye amacebiso anokusetyenziswa ukukunceda wenze inkqubo yokudlulisela:

• Chaza abantu ojolise kubo: Chaza ngokucacileyo abaphulaphuli bakho ojolise kubo kubandakanya iminyaka yabo, indawo, umdla kunye nokuziphatha. Oku kuya kukunceda wenze inkqubo yokuthunyelwa ehambelana nabo.
• Nyusa inkqubo yokudlulisela: Yazisa inkqubo yakho yokudlulisela kwiwebhusayithi yakho, imidiya yoluntu, ukuthengisa nge-imeyile kunye nezinye iindlela zokuthengisa. Qinisekisa ukuba ugxininisa izibonelelo zeprogram ezifana nethuba lokufumana umvuzo kunye nokugcina imali.
• Yenza kube lula ukubhekisa: Yenza kube lula ukuba abathengi bakho bathumele abahlobo kunye nosapho lwabo ngokunika imiyalelo ecacileyo kunye nenkqubo elula yokudlulisela. Ungasebenzisa isoftware yokuthumela okanye ifom yokudlulisela kwiwebhusayithi yakho ukwenza inkqubo ibe lula ngakumbi.
• Nikeza ngenkonzo ebalaseleyo: Qiniseka ukuba unikezela ngenkonzo ebalaseleyo kubathengi bakho ukonyusa amathuba okuba bathumele abahlobo kunye nosapho. Oku kunokunceda ukwakha ukuthembela kunye nokwandisa ukubonakala kophawu lwakho.
• Ukulinganisa nokulungelelanisa: Ukulinganisa rhoqo impumelelo yenkqubo yakho yokuthunyelwa kwaye wenze uhlengahlengiso njengoko kufuneka ukuphucula inkqubo kunye nokwandisa inani labathunyelwe.

Sebenzisa i-imeyile yokuthengisa

Ukuthengisa nge-imeyile sesinye sezona zicwangciso zisebenzayo zokuthengisa idijithali kubacebisi bezemali. Ibavumela ukuba bathumele imiyalezo ekujoliswe kuyo ngokuthe ngqo kubaxhasi babo, ithemba kunye nabanye abachaphazelekayo. Ukuthengisa nge-imeyile kunokunceda abacebisi bezemali bakhe ubudlelwane, baqhube iinguqu kunye nokwandisa ulwazi lophawu.

Xa kuziwa kwintengiso ye-imeyile, iingcali zezimali kufuneka zibe nobuchule bokwenza uninzi lwamaphulo abo. Ngokomzekelo, banokwenza i-newsletter ye-imeyile enika umxholo wexesha kunye nofanelekileyo kubaxhasi babo. Oku kunokubanceda ukuba bahlale bephezulu-kwingqondo kwaye bagcine abathengi benolwazi malunga nophuhliso lwamva nje lwentengiso yabo.

Abacebisi bezemali banokusebenzisa ukuthengisa nge-imeyile ukukhuthaza iinkonzo zabo. Banokwenza ii-imeyile zentengiso eziqaqambisa izibonelelo zokusebenzisa iinkonzo zabo kwaye zibandakanye izibonelelo ezikhethekileyo okanye izaphulelo. Oku kuya kubanceda batsale abathengi abaninzi kwaye benze iinkokeli ezininzi.

Ngokusebenzisa ukuthengisa nge-imeyile, inkampani yezemali inokudala isicwangciso esiyimpumelelo sokuthengisa idijithali esiza kubanceda bafikelele kwiinjongo zabo.

Nazi ezinye iingcebiso ezisebenzayo zokukunceda usebenzise intengiso ye-imeyile:

• Chaza abantu ojolise kubo: Chaza ngokucacileyo abaphulaphuli bakho ojolise kubo, kubandakanya iminyaka yabo, indawo, umdla kunye nokuziphatha. Oku kuya kukunceda wenze amaphulo e-imeyile asebenzayo ngakumbi ahambelanayo.
• Yakha uluhlu lwakho lwe-imeyile: Yakha uluhlu lwakho lwe-imeyile ngokunika inkuthazo yokubhalisa njengokubonisana simahla, isaphulelo, okanye umxholo okhethekileyo. Qiniseka ukuba ulandela eyona ndlela yokuthengisa i-imeyile, njengokufumana imvume kubabhalisi bakho kunye nokulandela imithetho yabucala. Abanini bamashishini amancinci nabo banokujonga utyalo-mali kwizintlu ze-imeyile ukwenza imikhankaso yokuthengisa eyimpumelelo yedijithali.
• Yenza umxholo obandakanyayo: Yenza umxholo obandakanyayo ofanelekileyo, oxabisekileyo kunye nonokwenziwa. Qinisekisa ukuba uyatshintsha umxholo onjengokuquka amanqaku afundisayo, imizekelo yezifundo kunye nokwenyusa ukugcina abaphulaphuli bakho bebandakanyeka kwaye benomdla.
• Lungiselela imiyalezo yakho: Yenza ii-imeyile zakho zilungele ukusebenzisa amagama okuqala ababhalisile bakho, izinto ozithandayo kunye nokuziphatha ukwenza amava akho obuqu. Oku kunokunceda ukonyusa izinga lokuvula kunye nokucofa kwii-imeyile zakho.
• Sebenzisa ulwahlulo: Sebenzisa ulwahlulo lwe-imeyile ukuthumela imiyalezo ekujoliswe kuyo kumaqela athile ababhalisi ngokusekelwe kwizinto abazithandayo kunye nokuziphatha. Oku kunokunceda ukwandisa ukufaneleka kunye nokusebenza kwamaphulo akho e-imeyile.
• Ukulinganisa nokulungelelanisa: Rhoqo ukulinganisa ukuphumelela kwamaphulo akho e-imeyile, kubandakanywa amaxabiso avulekileyo kunye nokucofa, kwaye wenze uhlengahlengiso njengoko kufuneka ukuphucula iziphumo.

Ukulinganisa kunye nokulungelelanisa

Ubume bentengiso banamhlanje buhlala buguquka kwaye abacebisi bezezimali kufuneka bahlale bephambi kwegophe ukuze bahlale bekhuphisana. Yiyo loo nto kubaluleke kakhulu ukulinganisa kunye nokulungelelanisa isicwangciso sakho sentengiso yedijithali. Ukulinganisa kunye nokulungelelanisa izicwangciso zakho zentengiso yedijithali kubalulekile ukuqinisekisa ukuba wenza kangangoko iinzame zakho kunye nezixhobo. Ngokubeka iliso rhoqo ukusebenza, unokuchonga iindawo zokuphucula, wenze izigqibo eziqhutywa yidatha, kwaye uqhube iziphumo ezingcono.

Nazi ezinye iingcebiso ezinokusetyenziswa ukukunceda ukulinganisa kunye nokulungelelanisa:

• Misela iinjongo ezicacileyo: Misela iinjongo ezicacileyo, ezinokulinganiswa kunye nezifikelelekayo kwizicwangciso zakho zentengiso yedijithali. Oku kuya kunceda ukugqiba ukuba zeziphi iimetriki zokulandelela kunye nendlela yokulinganisa impumelelo.
• Landela umkhondo ochanekileyo: Landela umkhondo iimethrikhi ezifanelekileyo ezihambelana neenjongo zakho ezifana netrafikhi yewebhusayithi, amazinga okuguqulwa kunye nokuzibandakanya kwimidiya yoluntu. Qinisekisa ukuba ulandelela zombini i-quantitative and qualitative metrics.
• Sebenzisa izixhobo zokuhlalutya: Sebenzisa izixhobo zokuhlalutya ezifana ne-Google Analytics kunye nohlalutyo lwemidiya yoluntu ukuze ulandele kwaye uhlalutye ukusebenza kwakho kwentengiso yedijithali. Ezi zixhobo zinokunceda ukufumana ukuqonda kubaphulaphuli bakho, ukuziphatha kwabo kunye nokusebenza kwezicwangciso zakho.
• Rhoqo jonga ukusebenza kwakho: Ukuphonononga ukusebenza kwakho rhoqo, ubuncinane kanye ngenyanga, ukuchonga iinkalo zokuphucula kwaye ubone ukuba loluphi uhlengahlengiso omawulwenze.
• Yenza izigqibo eziqhutywa yidatha: Yenza izigqibo eziqhutywa yidatha ngokusekelwe kuhlalutyo lwakho lokusebenza, kunokuba ucinge okanye uqikelele. Oku kunokunceda ukuqinisekisa ukuba izicwangciso zakho ziyasebenza kwaye ziyasebenza.
• Qhubeka nokwandisa: Ngokuqhubekayo uphucula izicwangciso zakho zentengiso yedijithali ngokusekelwe kuhlalutyo lokusebenza kwaye wenze uhlengahlengiso njengoko kufuneka ukuphucula iziphumo.

isishwankathelo

Intengiso yedijithali sisixhobo esinamandla sabacebisi bezemali abafuna ukufikelela kubaphulaphuli ekujoliswe kubo kwaye bakhulise ishishini labo. Ngeembono ezili-10 zentengiso yedijithali kunye neengcebiso ezinokusetyenzwa, unokusebenzisa amandla e-intanethi ukwenza uphawu lwakho kushishino lwezemali. Kodwa masingakulibali ukonwaba endleleni! Ishishini lezemali linokuba yindawo enzulu, kodwa akukho sizathu sokuba awukwazi ukufaka uburharha obuncinci kwiinzame zakho zentengiso yedijithali. Nokuba ikwiiposti zakho zebhlog, amaphulo e-imeyile okanye uhlaziyo lwemithombo yeendaba zentlalo, ukubamba uburharha kunokukunceda ugqame kwaye uqhagamshelene nabaphulaphuli bakho kwinqanaba lomntu ngakumbi.

Isishwankathelo, ezi ngcebiso ezinokusetyenzwa ziya kukunceda usebenzise ngokufanelekileyo ukuthengiswa kwedijithali ukufikelela kubaphulaphuli ojolise kubo, wakhe ubudlelwane, kwaye uqhube iziphumo ngelixa uyonwaba kancinci endleleni. Ke qhubeka, yiba nobuchule, kwaye uzise uncumo ebusweni babaphulaphuli bakho ngeenzame zakho zentengiso yedijithali!