Ukuthumela i-imeyile ebandayo kunye nokufowuna okubandayo ziindlela ezimbini ezidumileyo zokuthengisa ezisetyenziswa ngamashishini ukufikelela kubathengi abanokubakho. Zombini iindlela zobugcisa zineenzuzo zabo kunye nokungonakali, kwaye ukusebenza komntu ngamnye kuxhomekeke kwinjongo kunye nenjongo yesicwangciso sokuthengisa.

Isizukulwana esikhokelayo siyinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa, kunye nokuthumela i-imeyile kunye nokufowuna okubandayo okungqina ukuvelisa ukhokelo; I-imeyile ebandayo ivumela amashishini ukuba afikelele kwinani elikhulu labathengi abanokubakho ngokukhawuleza nangempumelelo, ngelixa ukufowuna okubandayo kuvumela abameli beentengiso ukuba babe nencoko ethe ngqo kunye neyomntu kunye nabathengi abanokubakho.

Ngamanye amazwi, zombini iindlela zokuthengisa zingasetyenziselwa ukuvelisa izikhokelo kunye nokuseta ukuqeshwa, nangona kunjalo, nganye iqhayisa izinga layo lempumelelo malunga nokuguqulwa okanye ngenye indlela.

Kubalulekile ukuqaphela ukuba zombini i-imeyile ebandayo kunye nokufowuna okubandayo kunendawo yazo nakwesiphi na isicwangciso esinikiweyo sokufikelela, kwaye kungabandakanywanga omnye komnye; ngubani othi awukwazi ukwenza zombini?!

Oko kuthethiweyo, kokulandelayo, siza kuxoxa ngezinto ezilungileyo kunye nezibi zokuthumela i-imeyile kunye nokufowuna okubandayo, kunye nendlela yokugqiba ukuba yeyiphi eyona ndlela isebenzayo kwishishini lakho. Siza kungena kumazinga oguqulo, amaxabiso eempendulo, kunye nezona ndlela zilungileyo zokuthumela i-imeyile kunye nokufowuna okubandayo. Ukongeza, siza kuxoxa ngeendlela ezilungileyo zokusebenzisa iindlela zombini kunye ukuvelisa izikhokelo kunye nokwandisa ukuthengisa.

Ukufowuna okubandayo kunye neengxaki zayo

Ukufowuna okubandayo yindlela yokuthengisa apho ummeli wentengiso enxibelelana nabathengi abanokubakho ngomnxeba, ngaphandle kokunxibelelana kwangaphambili okanye ukuqeshwa.

Ihlala isetyenziselwa ukuvelisa izikhokelo kunye nokuseta amadinga kwaye inokuba yindlela esebenzayo yokufikelela kubathengi abaxabisekileyo bexesha elizayo ngendlela echubekileyo nenobuchule ngelixa ikwafumana isakhono sokuvavanya umdla kwimveliso okanye kwinkonzo.

Njengaso nasiphi na isicwangciso sesizukulwana esikhokelayo, nangona kunjalo, ukufowuna okubandayo akuzi ngaphandle kwemiqobo. Ngaloo nto ithethwayo, oku kulandelayo kuya kuba yingxoxo yezona zinto zibalulekileyo kunye nezingeloncedo zokufowuna okubandayo.

Kutya Ixesha Neendleko

Enye ingxaki enkulu kukuba idla ixesha kwaye ibiza imali eninzi. Abameli bezentengiso kufuneka benze inani elikhulu leefowuni ukuze bafikelele abathengi abanokubakho, kwaye uninzi lwezi fowuni zisenokungaphumeleli ekuthengisweni.

Ngokunokwenzeka Ungenelelo

Ukufowuna okubandayo kunokubonwa njengento ephazamisayo kunye nokungafunwa ngabathengi abaninzi abanakho, oku kunokukhokelela kwimbono engalunganga yeshishini. Njengalo naliphi na iqhinga lesizukulwana esikhokelayo, kunyanzelekile ukuba unxibelelane neefowuni ezibandayo ngononophelo kunye nolwazelelelo. Ngapha koko, nangona kunjalo, umnxeba obandayo awuzi ngaphandle komngcipheko omkhulu.

Amaxabiso aphantsi oguqulo

Enye into engalunganga yokufowuna okubandayo kukuba ihlala ingasebenzi kakuhle kunezinye iindlela zokufikelela kubathengi abanokubakho. Abantu abaninzi abafane baphendule ifowuni xa bengayazi inombolo, kwaye nokuba bayayiphendula, basenokungabi namdla kwimveliso okanye kwinkonzo enikezelwayo.

Ngapha koko, ezinye izifundo zophando zibonise ukuba ukufowuna okubandayo kunesantya esisezantsi soguqulo, xa sithelekisa, kukho malunga ne-2% kuphela yeefowuni ezibandayo ezikhokelela ekuthengisweni okanye ekuguqulweni kwalo naluphi na uhlobo.

Ngenxa yophuhliso lwezicwangciso-qhinga zokuthengisa i-e-commerce kunye nokuvuthwa kobukrelekrele bomthengi, ukufowuna okubandayo, nangona kusasebenza, kuye kwaba yindlela engahlonitshwayo, enganeno yokuphumelela kwisizukulwana esikhokelayo.

Ke, usenokuba uyazibuza, yeyiphi eyona ndlela iphezulu?! Ngokuchasene nenkolelo ethandwayo, i-imeyile ikude ukuba ifile, kwaye, eneneni, iyaqhayisa xa ifika kumazinga okuguqulwa angaqhelekanga.

Ngale nto ithethwayo, masifunde ngakumbi malunga ne-imeyile ebandayo kunye nendima yayo kwisizukulwana esikhokelayo, akunjalo?…

I-imeyile ebandayo kunye nezinto eziluncedo zayo

Ngokufana nokufowuna okubandayo, ukuthumela i-imeyile ebandayo, kwakhona, yindlela yokuthengisa apho ummeli wentengiso enxibelelana nabathengi abanokubakho nge-imeyile, ngaphandle kokunxibelelana kwangaphambili okanye ukuqeshwa. Ihlala isetyenziselwa ukuvelisa izikhokelo, ukuseta ukuqeshwa, kunye nokukhuthaza iimveliso okanye iinkonzo.

Nangona ingezi ngaphandle kokusilela kwezinye iimeko, ukuthumela i-imeyile ebandayo kuneengenelo ezininzi eziphawulekayo eziyenza ibe sisixhobo esixabiseke kakhulu kumashishini kunye neebrendi ezifuna ukukhulisa abaphulaphuli babo kunye nokunyusa umgangatho wabo ophantsi.

Oko kuthethiweyo, oku kulandelayo kuya kuba yingxoxo yezona zinto zibalulekileyo zokuthumela i-imeyile ebandayo:

Ukusabalala

Enye yeenzuzo eziphambili zokuthumela i-imeyile ebandayo kukunyuka kwayo. I-imeyile ebandayo ivumela amashishini ukuba afikelele kwinani elikhulu labathengi abanokubakho ngokukhawuleza nangokufanelekileyo. Oku kunokuba luncedo ngakumbi kumashishini anemarike enkulu ekujoliswe kuyo okanye imodeli yokuthengisa ephezulu.

UkuJonga kunye noBukho

Enye inzuzo yokuthumela i-imeyile ebandayo kukuba ivumela ukuthumela imiyalezo ekujoliswe kuyo ngakumbi, umntu. Ngokungafaniyo nokufowuna okubandayo, i-imeyile ebandayo yenza ukuba amashishini ahlule uluhlu lwawo lwe-imeyile kwaye athumele imiyalezo ekujoliswe kuyo kumaqela athile abathengi abanokubakho.

Oku kunokwandisa kakhulu amathuba okuphendula okulungileyo njengoko umyalezo uya kuba ngofanelekileyo kwaye uhehe kumamkeli.

Amanqanaba aphezulu okuGuqulwa

Ukuthumela i-imeyile ebandayo kwakhona kunezinga eliphezulu lokuguqulwa xa kuthelekiswa nokufowuna okubandayo, kunye nesantya sokuguqulwa esiphakathi kwe-5-10%. Singasathethi ke ngeenzame zentengiso ye-imeyile ngokubanzi zinamandla okubonelela nge-4400% ROI ukuba iphunyezwe ngokufanelekileyo!

Ngelixa kukho izizathu ezinokwenzeka zoku, enye ebalaseleyo yeyokuba ayiphazamisi kakhulu kwaye inobuntu ngakumbi kunomnxeba obandayo oqhelekileyo, umzekelo…

Inokumetwa ngokulula

Ekugqibeleni, ukuthumela i-imeyile ebandayo kuvumela ukulandelwa lula kunye nokulinganisa impumelelo (okanye ukungabikho kwayo) kwamaphulo, ngaloo ndlela ivumela abaququzeleli ukuba balungelelanise ngokufanelekileyo. Ngokusetyenziswa kwesoftware ye-automation yentengiso, amashishini angakwazi ukulandelela amaxabiso avulekileyo kunye nokucofa kwii-imeyile zabo, ezinokubonelela ngeembono ezixabisekileyo kwinto esebenzayo kunye nengasebenziyo.

Kwabo babecinga ukuba i-imeyile ifile, cinga kwakhona! Ngokuchaseneyo noko, i-imeyile ibonakalisile kwaye iyaqhubeka nokungqina isicwangciso sesizukulwana esikhokelayo ngezizathu ezingenakubalwa njengoko kushwankathelwe apha ngasentla.

Ukuqonda abaphulaphuli bakho

Ukuqonda abaphulaphuli bakho kubalulekile xa uthatha isigqibo sokuba usebenzise umnxeba obandayo okanye isicwangciso sokuvelisa i-imeyile ebandayo. Zombini izicwangciso zinokusebenza, nangona kunjalo, ukusebenza kwento nganye kuxhomekeke kwiinjongo kunye neenjongo zesicwangciso sakho sokuthengisa, iimfuno zabaphulaphuli bakho kunye neemfuno, kunye nezixhobo ezikhoyo ezikhoyo, phakathi kwezinye izinto ezibonakalayo.

Okokuqala kwaye okona kubaluleke kakhulu, xa umisela isicwangciso esinokusetyenziswa, kubalulekile ukuqwalasela iimpawu zabaphulaphuli bakho. Thatha le mizekelo mibini ilandelayo njengemifanekiso yexesha apho isicwangciso ngasinye sinokufaneleka...

Umzekelo, ukuba abaphulaphuli ojolise kubo ngabantu abadala, banokungafane basebenzise i-imeyile njengendlela ephambili yonxibelelwano. Kule meko, ukufowuna okubandayo kunokuba sisicwangciso esisebenzayo. Kwelinye icala, ukuba abaphulaphuli ojolise kubo ngabantu abancinci, banokuthi basebenzise i-imeyile njengendlela yabo yokuqala yonxibelelwano. Kule meko, ukuthumela i-imeyile ebandayo kunokuba sisicwangciso esisebenzayo.

Okwesibini, Kukwabalulekile ukuqwalasela iinjongo kunye neenjongo zesicwangciso sakho sokuthengisa. Ukufowuna okubandayo kunokuba yindlela esebenzayo yokumisela ukuqeshwa kunye nokuvelisa izikhokelo, ngelixa ukuthumela i-imeyile ebandayo kunokuba yindlela efanelekileyo yokukhuthaza iimveliso okanye iinkonzo kunye nokwandisa ulwazi lwe-brand. Ngokuxhomekeke kwiinjongo zakho kunye neenjongo, esinye isicwangciso sinokusebenza ngakumbi kunesinye.

Okwesithathu, kunyanzelekile ukuba amashishini athathele ingqalelo izibonelelo anazo. Ngelixa ukufowuna okubandayo kufuna iqela labameli abaqeqeshwe kakuhle, ukuthumela i-imeyile ebandayo kufuna inqanaba lobuchule kunye nolwazi lokulawula umkhankaso we-imeyile owenziwe kakuhle kunye nokuphuhlisa uluhlu lwe-imeyile oluqinileyo.

Okokugqibela, kwaye njengoko bekutshiwo ngaphambili, akukho mgaqo ucebisa ukuba awukwazi ukuphumeza zombini i-imeyile ebandayo kunye nesicwangciso sokufowuna esibandayo ngaxeshanye njengendlela yovavanyo kunye nempazamo. Ukuba unazo izixhobo, kunokuba luncedo kuwe ukwenza zombini, ukhethe enye phezu komnye ngokuxhomekeke kwiinjongo zangoku, iinjongo, kunye neemeko zesicwangciso sakho ngokubanzi.

Ukwenza isigqibo sakho sibe lula, ngezantsi kukho itshathi yedatha eshwankathelweyo edwelisa okuhle kunye nokubi kuzo zombini ii-imeyile ezibandayo kunye neefowuni ezibandayo.

Umnxeba obandayo	I-imeyile ebandayo
eziluncedo	eziluncedo
Unokuseta amadinga kwaye wenze izikhokelo ngokukhawuleza	Inokufikelela kwinani elikhulu labathengi abanokubakho ngokukhawuleza nangokufanelekileyo
Ivumela incoko ngqo kunye nabathengi abanokubakho	Ivumela imiyalezo ekujoliswe kuyo
Inokuvavanya umdla kwimveliso okanye kwinkonzo	Inezinga eliphezulu loguqulo
neengozi	neengozi
Inokubonwa njengento ephazamisayo kwaye engafunwayo	Inokubonwa njengento engenabuntu kwaye engafunwayo
Inezinga eliphantsi loguqulo	Inokuphawulwa njengogaxekile
Kudla ixesha kwaye kuneendleko	Ifuna iphulo le-imeyile elenziwe kakuhle kunye noluhlu oluqinileyo lwe-imeyile
Ukujolisa okulinganiselweyo	Iingxaki zabucala

Qaphela: Idatha ekwitshati yenzelwe iinjongo zolwazi kuphela kwaye impumelelo yendlela nganye ekugqibeleni ixhomekeke kwinjongo kunye nenjongo yeqhinga lokuthengisa, iimfuno zabaphulaphuli kunye neemfuno, kunye nemithombo ekhoyo ekhoyo.

IiNzuzo zokuThenga uLuhlu lwe-imeyile

Ngoku ekubeni siseke iinzuzo kunye neengozi zazo zombini ii-imeyile zokufowuna kunye neefowuni ezibandayo njengesizukulwana esikhokelayo kunye neqhinga lokuthengisa, kukhuselekile ukucinga ukuba ukuba zonke izixhobo ziyafumaneka kuwe, ii-imeyile ezibandayo yeyona ndlela iphezulu, ngelixa iifowuni ezibandayo zinokufumaneka. inokusetyenziswa njengendlela yesibini ukuba ixesha liyavuma.

Ngaloo nto ithethwayo, enye i-drawback ephawulekayo malunga nee-imeyile ezibandayo esisileleyo ukuzikhankanya kukuba ifuna uluhlu lwe-imeyile olunobungakanani ukuze luqalise ukuphunyezwa kwazo. Ngamanye amazwi, ngaphandle koluhlu lwabafowunelwa kwi-imeyile, akukho zenzo zolawulo ezinokuthi zithathwe!

Oku kucela umbuzo wexabiso lokwenyani loluhlu lwe-imeyile; impendulo emfutshane? Ibaluleke kakhulu…

Ngelixa kukho iindlela ezininzi, zombini kwaye zihlawulwe, ukufumana uluhlu lwe-imeyile olunobungakanani olwakhiwe phezu kwesiseko sedatha ye-imeyile ekhoyo, enye yezona zinto zisebenzayo kwaye zisebenzayo kukuthenga uluhlu olufanelekileyo kubaboneleli bedatha ye-imeyile.

Ngethamsanqa, silapha buymailmarketinglists.com inokunceda!

Ukuba iinzame zakho zokwakha uluhlu lwe-imeyile olunobungakanani lubonakalise ukuba alunelanga ukuza kuthi ga ngoku, ukuthenga uluhlu lwe-imeyile kunokuba sisicwangciso sakho. Oko kuthethiweyo, oku kulandelayo yingxoxo eshwankathelweyo yezona zibonelelo zixhaphakileyo zokuthenga uluhlu lwe-imeyile:

Yonga ixesha kunye neMali

Ukuthenga uluhlu lwe-imeyile kunokuba yindlela eneendleko zokuvelisa izikhokelo kunye nokwandisa ukuthengisa. Ukwakha uluhlu olususela ekuqaleni kunokuchitha ixesha kunye neendleko, kodwa ukuthenga uluhlu lwe-imeyile kunokubonelela amashishini ngoluhlu olulungiselelwe lwabathengi abanakho kwiqhekeza leendleko.

Iphelisa imfuno yokuba amashishini achithe ixesha kunye nemali kwimisebenzi yesizukulwana esikhokelayo, njengokufowuna okubandayo kunye neziganeko zothungelwano, endaweni yokuvumela ixesha lokugxila kumaphulo e-imeyile anobungakanani abonakaliswe ukuvelisa amazinga aphezulu okuguqulwa.

Yandisa uThutho lwabasebenzisi ngokuJonga ukuJonga okuFanelekileyo

Uninzi lwabanikezeli boluhlu lwe-imeyile bahlula uluhlu lwabo ngokusekelwe kumanani abantu kunye nezinto ezinomdla, ezivumela amashishini ukuba ajolise kumaqela athile abathengi abafanelekileyo kunye nabaphulaphuli.

Oku kunokunyusa amathuba okuphendula okulungileyo, njengoko umyalezo uya kuba ufanelekile kummkeli. Ukuthengisa okujoliswe kuko nako kunokunyusa ukuzibandakanya kwabasebenzisi, njengoko abamkeli benomdla ngakumbi kwiimveliso okanye iinkonzo ezinikezelwayo.

Yandisa ukufikelela kubaphulaphuli

Ababoneleli boluhlu lwe-imeyile babonelela amashishini ngoluhlu olusele lwenziwe lwabathengi abanokubakho abafanelekileyo, abanokunyusa ukufikelela kwimigudu yabo yokuthengisa. Ungasathethi, ngaxeshanye ukusuka kuluhlu oluncinci okanye olungekhoyo ukuya kuluhlu olukhulu ngokuphindwe kabini kwandisa ukufikelela okunokwenzeka.

Oku kunokuba luncedo ngakumbi kumashishini anemarike enkulu ekujoliswe kuyo okanye imodeli yokuthengisa ephezulu. Ngokuthenga uluhlu lwe-imeyile, amashishini anokwandisa ukufikelela kubaphulaphuli babo kubathengi abatsha ebebengenakukwazi ukufikelela kubo ngenye indlela.

Yongeza i-ROI

Ukuthenga uluhlu lwe-imeyile kunokuba yindlela ekhawulezayo nelula yokuvelisa izikhokelo kunye nokwandisa ukuthengisa. Ngokusetyenziswa kwesoftware ye-automation yentengiso, amashishini angakwazi ukulandelela amaxabiso avulekileyo kunye nokucofa kwii-imeyile zabo, ezinokubonelela ngeembono ezixabisekileyo kwinto esebenzayo kunye nengasebenziyo.

Oku kunokunceda amashishini ukuba enze imikhankaso yawo kwaye andise imbuyekezo yawo kutyalo-mali (ROI).

Ilizwi lokugqibela

Ukuqukumbela, ukuthumela i-imeyile ebandayo kunye nokufowuna okubandayo ziindlela ezimbini ezidumileyo zokuthengisa ezisetyenziswa ngamashishini ukuvelisa izikhokelo kunye nokunyusa intengiso. Zombini ezi ndlela zineengenelo kunye nezingeloncedo kuzo, kwaye ukusebenza kwayo nganye kuxhomekeke kwiinjongo kunye neenjongo zesicwangciso sokuthengisa, iimfuno kunye neemfuno zabaphulaphuli bakho, kunye nezixhobo ezikhoyo ezikhoyo.

Isizukulwana esikhokelayo sinokuba ngumsebenzi onzima kunye nocelomngeni kumashishini, kodwa ukufumana isicwangciso esifanelekileyo kwishishini lakho kunokuba ngumahluko phakathi kwamazinga aphantsi kunye aphezulu okuguqulwa. Ngelixa ukufowuna okubandayo kunokuba yindlela esebenzayo yokumisela ukuqeshwa kunye nokuvelisa izikhokelo, ukuthumela i-imeyile ebandayo kunokuba yindlela esebenzayo yokukhuthaza iimveliso okanye iinkonzo kunye nokwandisa ulwazi lwe-brand. Amashishini kufuneka aqwalasele ukusebenzisa indibaniselwano yazo zombini izicwangciso ukuba banazo izixhobo zokwenza oko ukuze bandise amathuba abo okuphumelela.

Oko kuthethiweyo, kwiminyaka yakutshanje, ii-imeyile ezibandayo ziye zaba yindlela ephezulu kwiimeko ezininzi njengoko zinezinga eliphezulu lokuguqulwa xa kuthelekiswa nokufowuna okubandayo, kunye neqondo lokuguqulwa eliphakathi kwe-5-10%. Ukongeza, ukuthumela nge-imeyile okubandayo kuvumela ukuthumela imiyalezo ekujoliswe kuyo ngakumbi, ukuchaneka, kunye nokulandela umkhondo ngokulula kunye nokulinganisa amaphulo.

Okokugqibela, amashishini kufuneka athathele ingqalelo ukuthenga uluhlu lwe-imeyile njengoko kunokuba yindlela eneendleko zokuvelisa izikhokelo kunye nokunyusa intengiso. Njengoko kuxoxiwe ngaphambili, uluhlu lwe-imeyile lubonelela ngamashishini ngoluhlu olulungiselelwe abathengi abanokubakho, abanokugcina ixesha kunye nezibonelelo xa kuthelekiswa nokwakha uluhlu ukusuka ekuqaleni.

Ukufunda ngakumbi malunga nokuthenga uluhlu lwe-imeyile kunye neenzuzo zabo, OKANYE ukuthenga uluhlu lwakho lwe-imeyile namhlanje, qiniseka ukuba ukhangele https://www.buyemailmarketinglists.com ngaphandle! Sijonge phambili ekukuncedeni ukuba uthathe iinzame zakho zokuthengisa i-imeyile ukuya kwiindawo eziphakamileyo.