I-Mailchimp sisixhobo sokuthengisa i-imeyile enikezela uluhlu olubanzi lweempawu ukunceda amashishini kunye nabantu ngabanye banxibelelane nabaphulaphuli babo ngempumelelo. Enye yezona zinto zibalulekileyo ze-Mailchimp kukukwazi ukwahlula kunye nokumaka uluhlu lwakho lwe-imeyile. Ukwahlulahlula kunye nokuthegiswa kukuvumela ukuba ulungelelanise ababhalisile bakho ngokwamaqela ngokusekwe kwizinto abanomdla kuzo, indlela yokuziphatha, kunye nezinye iimpawu, okwenza kube lula ukuthumela ii-imeyile ekujoliswe kuzo kunye nezobuqu kumaqela athile.

Nangona zininzi izithuba zebhlog malunga nesi sihloko kwi-intanethi, kolu xwebhu lwebhlog lubanzi kwaye luneenkcukacha ngamacandelo e-Mailchimp vs iithegi, siya kuxoxa ngomahluko phakathi kwamacandelo e-Mailchimp kunye neethegi, izibonelelo zabo kunye nezinto ezingahambi kakuhle, kunye nendlela yokuzisebenzisa ngempumelelo phucula amaphulo akho okuthengisa nge-imeyile.

Iithegi ze-Mailchimp

Iithegi ze-Mailchimp zielebhile onokuthi ubongeze kubabhalisi bomntu ngamnye kuluhlu lwakho lwe-imeyile ukukunceda ukuba ulungelelanise kwaye udibanise ngokusekwe kwiikhrayitheriya ezithile. Ngokomzekelo, unokongeza ithegi entsha kubabhalisi abathenge imveliso ethile okanye ababonise umdla kwisihloko esithile.

Iithegi ziyaguquguquka kwaye zikuvumela ukuba wahlule uluhlu lwakho lwe-Mailchimp ngokusekwe kwindlela ethile yokuziphatha okanye imidla enokuthi ingangeni kwiindidi ezibanzi. Ngamathegi, unokwenza amacandelo aguqukayo ahlaziye ngokuzenzekelayo njengoko ababhalisile benxibelelana nee-imeyile zakho okanye iwebhusayithi. Umzekelo, ukuba wenza iphepha lokumisa ngefomu yokubhalisa ukuqokelela ababhalisile abatsha, unokuthegi abafowunelwa ababhalise ngelo phepha.

Ukwenza iithegi kwiMailchimp, ungasebenzisa icandelo leeThegi phantsi kwethebhu yabaphulaphuli kwiakhawunti yakho yeMailchimp. Ukusuka apho, unokongeza iithegi ezintsha kwaye uzinikele kubabhalisi ngabanye okanye amaqela ababhalisi usebenzisa ukulayisha okuninzi. Unokusebenzisa ii-automation features ze-Mailchimp ukongeza ngokuzenzekelayo okanye ukususa iithegi ngokusekelwe kwizenzo zomrhumo.

 

Ngelixa iithegi zinokuba sisixhobo esinamandla sokwahlula uluhlu lwakho lwe-imeyile, banemida ethile. Umzekelo, ukulawula inani elikhulu leethegi kunokuthatha ixesha, kwaye kunokuba nzima ukugcina umkhondo weethegi ezithile ozenzileyo kwaye ngabaphi ababhalisile ababelwe kwithegi nganye. Ukongeza, ekubeni iithegi zisetyenziswa kwinqanaba lomrhumi, zisenokungabi luncedo ekudaleni amacandelo abanzi ngokusekwe kumanani abantu okanye ezinye iimpawu.

Amacandelo e-Mailchimp

Amacandelo e-Mailchimp yenye yeendlela ezilungileyo zokucwangcisa abaphulaphuli bakho kwi-Mailchimp ngaphandle kweethegi. Ngelixa iithegi zisetyenziselwa ukulebhelisha ababhalisile ngokusekelwe kwizinto abazithandayo, ukuziphatha, okanye izinto abazithandayo, Amacandelo akuvumela ukuba udibanise ababhalisile ngokusekelwe kwiikhrayitheriya ezithile. Amacandelo anamandla kwaye anokutshintsha njengoko ababhalisi bedibana okanye basilele ukuhlangabezana nemilinganiselo emiselweyo. Ngamanye amazwi, njengoko ukuziphatha kwababhalisi bakho okanye ukhetho lutshintsha, baya kongezwa okanye basuswe kwicandelo ngokufanelekileyo.

Amacandelo aluncedo ngokukodwa ekujoliseni amaqela athile ababhalisi ngemiyalezo elungiselelwe. Ngokomzekelo, ukuba unomcimbi wokuthengisa ozayo osebenza kuphela kubabhalisi bakho base-UK, unokwenza icandelo elitsha kubo bonke ababhalisile abanedilesi yase-UK. Ungathumela ke imiyalezo ekujoliswe kuyo kwelo qela lababhalisi abaya kuba ngabantu abafanelekileyo ukujolisa ngaphandle kokuphazamisa abo bangafanelekanga ukuba bathengiswe. Oku kuya konyusa kakhulu izinga lokuvula iphulo lakho le-imeyile, ireyithi yokucofa kunye nezinga lokuguqulwa.

Amacandelo anokuthi asekelwe kwiikhrayitheriya ezahlukeneyo ezifana nendawo yejografi, zingaphi iikhankaso ze-imeyile ezivulwe ngumbhalisi, abafowunelwa abacofe ikhonkco kwiphulo lakho lokugqibela le-imeyile, ngembali yokuthenga kunye nokunye. I-Mailchimp ibonelela ngoluhlu olubanzi lwamacandelo owakhelwe ngaphambili ukuba ukhethe kuwo, kwaye unokwenza amacandelo esiko alungiselelwe iimfuno zakho ezithile ukujolisa abafowunelwa abathile kuluhlu lwakho lokuposa.

Enye inzuzo yaMacandelo kukuba akuvumela ukuba wenze imikhankaso ekujoliswe kuyo kunye neyenzelwe wena. Ngokuthumela imiyalezo ethile kwiqela labafowunelwa abahambelana nekhrayitheriya ethile, unokonyusa ukufaneleka kunye nokusebenza kwamaphulo akho aya kukhulisa izinga elivulekileyo lephulo lakho le-imeyile kwaye ucofe ireyithi. Icandelo ngalinye lingaqulatha ukuya kwi-5 iimeko. Xa udala icandelo, uya kukwazi ukukhetha ukuba icandelo lifuna ukuhlangabezana nayo yonke okanye nayiphi na imiqathango. Ukongeza, unokubeka iliso ekusebenzeni kwecandelo ngalinye ukumisela ukusebenza kwezicwangciso zakho zokujolisa kwaye wenze uhlengahlengiso oluyimfuneko.

Uwenza njani amacandelo kwiMailchimp

• Ngena kwiakhawunti yakho ye-Mailchimp kwaye ujonge kwithebhu yabaphulaphuli.
• Khetha abaphulaphuli ofuna ukusebenza nabo, okanye wenze abaphulaphuli abatsha ukuba kuyimfuneko.
• Cofa kuLawula abafowunelwa kwimenyu eyehlayo kwaye ukhethe "Amacandelo."

• Cofa iqhosha elithi "Yenza iCandelo" ukuqalisa ukudala icandelo elitsha.

• Khetha imilinganiselo ofuna ukuyisebenzisa ukuchaza icandelo lakho. I-Mailchimp inikezela ngoluhlu olubanzi lweenketho, kubandakanya ulwazi loqhagamshelwano, umsebenzi wombhalisi, kunye nokunye Umzekelo, unokwenza icandelo elisekelwe kwindawo yomrhumi, imbali yokuthenga, inqanaba lokuzibandakanya okanye nokuba usebenzisa dibanisa ithegi udale

• Misela imiqathango yecandelo lakho. Ngokuxhomekeke kwiikhrayitheriya ozikhethileyo, unokucelwa ukuba ubeke iimeko ezithile. Umzekelo, ukuba uyahlula ngokusekwe kwinqanaba lothethathethwano, unokuseta imeko ebandakanya ababhalisi abathe bavula okanye bacofa inani elithile le-imeyile.
• Qinisekisa ukunika icandelo lakho igama elicacileyo nelichazayo eliya kukunceda ukuba ulichonge kamva. Cofa kwiCandelo lokuHlola apho uya kuba nakho ukubona inani labafowunelwa kwicandelo lakho. Emva koko ucofe Gcina iCandelo.
• Nje ukuba udale icandelo lakho, ungalisebenzisa ukuthumela imikhankaso ekujoliswe kuyo kumaqela athile ababhalisi. Ungaphinda uhlele iikhrayitheriya zecandelo lakho nangaliphi na ixesha ukucokisa ujoliso lwakho.

Ukuthelekiswa kweMailchimp Segments vs iithegi

I-Mailchimp ibonelela ngezixhobo ezibini ezinamandla zokulungelelanisa nokulawula uluhlu lwakho lwe-imeyile: iithegi kunye namacandelo. Ngelixa zombini zisetyenziselwa ukwahlula ababhalisi, zinemisebenzi eyahlukeneyo kwaye zisetyenziselwa iinjongo ezahlukeneyo.

Iithegi kwiMailchimp zifana neelebhile onokuthi uzinike ababhalisile bakho beMailchimp. Zenziwe ngokwezifiso kwaye unokongeza iithegi ezininzi kubabhalisi, kuxhomekeke kwizinto abanomdla kuzo, ukuziphatha, okanye ezinye iimpawu. Umzekelo, unokuthega ababhalisile abanomdla kwimveliso ethile, abo bathengileyo kwiwebhusayithi yakho, okanye abo baye bazimasa umsitho. Iithegi zilungile ekulandeleni imisebenzi yababhalisi kunye nokwenza imikhankaso yakho ye-imeyile ibe yeyakho.

Kwelinye icala, amacandelo kwi-Mailchimp ziiseti zoluhlu lwakho lwe-imeyile ngokusekwe kwiikhrayitheriya okanye iimeko ezithile. Amacandelo adalwe ngokumisela imithetho echonga ababhalisi be-Mailchimp abahlangabezana nemilinganiselo ethile, njengendawo, ubudala, okanye imbali yokuthenga. Ngokomzekelo, unokwenza icandelo lababhalisi abahlala kwisixeko esithile, abo bavule i-imeyile yakho yokugqibela, okanye abo bachithe isixa esithile kwiimveliso zakho. Amacandelo abathengi aluncedo ukukwazi ukulawula abafowunelwa kunye nokuthumela ii-imeyile ezijoliswe kuzo nezifanelekileyo kumaqela athile ababhalisi.

Xa kufikwa kumacandelo e-Mailchimp vs iithegi, kukho umahluko obalulekileyo oza kuqwalaselwa. Okokuqala, amacandelo anamandla kuneethegi. Amacandelo ahlaziywa ngokuzenzekelayo ngokusekelwe kwimigaqo oyibekileyo, ngelixa iithegi kufuneka zihlaziywe ngesandla nanini na xa ufuna ukwenza utshintsho. Oku kuthetha ukuba amacandelo angcono ekujoliseni imikhankaso kumaqela athile ababhalisi ngexesha langempela, ngelixa iithegi zingcono ekulandeleni ukuziphatha kwababhalisi ekuhambeni kwexesha.

Omnye umahluko kukuba amacandelo abhetyebhetye ngakumbi kunethegi. Ngamacandelo, ungasebenzisa iindlela ezininzi zokuchaza abaphulaphuli bakho be-mailchimp ekujoliswe kubo, ngelixa ngeethegi, unokwabela ilebhile enye kubhalisi. Oku kwenza amacandelo alungele amaphulo antsonkothileyo afuna amanqanaba amaninzi okujolisa.

Ngokubhekiselele kubuntu, omabini amacandelo kunye neethegi zingasetyenziselwa ukwenza imikhankaso ye-imeyile eyenzelwe umntu. Amacandelo akuvumela ukuba uthumele ii-imeyile zokuthengisa ezijoliswe kuzo kubabhalisi ngokusekelwe kwizinto abazithandayo okanye iindlela zokuziphatha, ngelixa iithegi zikuvumela ukuba wenze ii-imeyile zakho zibekho ngomxholo oguqukayo oguqukayo ngokuxhomekeke kwindlela yokuziphatha yomrhumi okanye ezinye iimpawu.

Ngokubanzi, ukhetho phakathi kwamacandelo e-Mailchimp vs iithegi kuxhomekeke kwiimfuno zakho zentengiso ye-imeyile. Ukuba ufuna ukwenza imikhankaso ekujoliswe kuyo ngakumbi kumaqela athile ababhalisile, ke amacandelo ayindlela yokuhamba. Ukuba ufuna ukulandelela ukuziphatha kwababhalisi kwaye usebenzise loo datha ukwenza ii-imeyile zakho zilungele wena, ke iithegi lukhetho olungcono.

IiNgcebiso eziGqwesileyo zokuSebenzisa aMacandelo e-Mailchimp kunye neeThegi

Ngoku ukuba uyawuqonda umahluko phakathi kwamacandelo e-Mailchimp kunye neethegi, kubalulekile ukuqonda ukuba zisetyenziswa njani kakuhle. Nazi ezinye iindlela ezilungileyo zokusebenzisa amacandelo e-Mailchimp kunye neethegi:

1. Chaza iinjongo zakho: Ngaphambi kokuba uqale ukusebenzisa amacandelo kunye neethegi kwi-Mailchimp, kubalulekile ukuchaza iinjongo zakho. Yintoni ofuna ukuyiphumeza ngamaphulo akho e-imeyile? Ngaba ujonge ukwandisa intengiso, ukuvelisa izikhokelo, okanye ukuphucula unxibelelwano? Nje ukuba uchaze iinjongo zakho, unokwenza amacandelo kunye neethegi eziza kukunceda uzifezekise.
2. Gcina uluhlu lwakho lucocekile: Kubalulekile ukugcina uluhlu lwakho lucocekile ngokususa rhoqo iidilesi ze-imeyile ezingasebenziyo okanye ezibhampisiweyo. Oku kuya kunceda ekuphuculeni ukuhanjiswa kwee-imeyile zakho kwaye uqinisekise ukuba awuchithi zixhobo kubabhalisi abangasebenziyo.
3. Sebenzisa iithegi ukwenza umntu: Iithegi ziyindlela entle yokwenza ii-imeyile zakho. Ungasebenzisa iithegi ukongeza ulwazi olufana ne igama lokuqala lomrhumi okanye indawo kwiitemplates zakho ze-imeyile, ubenze bafaneleke ngakumbi kwaye babandakanyeke.
4. Sebenzisa amacandelo ekujoliseni: Amacandelo akuvumela ukuba ujolise kumaqela athile ababhalisi ngokusekelwe kwindlela yokuziphatha okanye iimpawu zabo. Unokwenza amacandelo asekelwe kwizinto ezahlukeneyo ezifana nembali yokuthenga, inqanaba lokuzibandakanya, okanye indawo. Oku kukuvumela ukuba uthumele ii-imeyile ezijoliswe ngakumbi nezifanelekileyo kubabhalisi bakho.
5. Uvavanyo kunye nomlinganiselo: Kubalulekile ukuvavanya kunye nokulinganisa ukusebenza kwamacandelo kunye neethegi zakho. Lawula amaxabiso akho avulekileyo, ucofa-ngokudlula, kunye namazinga okuguqulwa ukuze ubone ukuba amaphulo akho aqhuba njani. Sebenzisa olu lwazi ukucokisa amacandelo akho kunye neethegi kunye nokuphucula ukusebenza kwamaphulo akho e-imeyile.
6. Zizenzele apho kunokwenzeka: I-Mailchimp ibonelela ngezinto ezahlukeneyo ezizenzekelayo ezinokukunceda ugcine ixesha kunye nokuphucula ukusebenza kwamaphulo akho. Sebenzisa i-automation ukuthumela ii-imeyile ekujoliswe kuzo kubabhalisi abahlangabezana nemigaqo ethile, njengokulahla inqwelo yokuthenga okanye ukugqiba ukuthenga.
7. Yigcine ilula: Ekugqibeleni, yigcine ilula. Sukuwenza nzima kakhulu amacandelo akho kunye neethegi ngokudala kakhulu okanye usebenzisa iindlela ezininzi kakhulu. Gxininisa ekudaleni amacandelo kunye neethegi ezilula kwaye kulula ukuziqonda, kwaye ezikunceda ukuba ufezekise iinjongo zakho.

Ngokulandela ezi ndlela zilungileyo, ungasebenzisa ngokufanelekileyo amacandelo e-Mailchimp kunye neethegi ukuphucula ukusebenza kwamaphulo akho e-imeyile kunye nokufezekisa iinjongo zakho zentengiso.

isiphelo

Ukuqukumbela, omabini amacandelo e-Mailchimp kunye neethegi zizixhobo ezinamandla zokucwangcisa uluhlu lwakho lwe-imeyile kunye nokujolisa kumaphulo akho e-imeyile. Iithegi ziguquguquka ngakumbi kwaye zikuvumela ukuba uhlele ababhalisile bakho ngokusekelwe kuluhlu olubanzi lweekhrayitheriya. Amacandelo, kwelinye icala, anamandla ngakumbi ekudaleni iiseti ezintsonkothileyo zoluhlu lwakho ngokusekelwe kwiikhrayitheriya ezininzi.

Xa uthatha isigqibo sokuba yeyiphi omawuyisebenzise, ​​kubalulekile ukuqwalasela iinjongo zakho kunye nobunzima bamaphulo akho. Ukuba unoluhlu olukhulu kunye nolwahlukeneyo, iithegi zinokuba lukhetho olungcono lokuhlela ngokukhawuleza nangokulula ababhalisile. Ukuba unephulo elithile engqondweni okanye ufuna ukwenza imiyalezo ekujoliswe kuyo kakhulu, amacandelo anokuba yindlela yokuhamba.

Nokuba ukhetha ntoni na, kubalulekile ukulandela iindlela ezingcono zokusebenzisa amacandelo e-Mailchimp kunye neethegi. Oku kubandakanya ukugcina uluhlu lwakho lucocekile kwaye lucwangcisiwe, ukuphonononga rhoqo kunye nokuhlaziya amacandelo akho kunye neethegi, kwaye uzisebenzise ngobuchule ukwenza ubuqu kunye nokujolisa kumaphulo akho.

Ngokulandela ezi zenzo zibalaseleyo kunye nokusebenzisa amandla apheleleyo amacandelo e-Mailchimp kunye neethegi, unokwenza amaphulo e-imeyile asebenzayo kunye nokuzibandakanya aya kukunceda ufezekise iinjongo zakho zentengiso.