Umfanekiso woku, uchithe iiyure usenza iphulo le-imeyile eligqibeleleyo lababhalisi bakho. Ubethe ukuthumela kwaye ulinde ngomdla ukuba uguqulelo luqalise ukungena. Kodwa endaweni yokufumana iziphumo obuzilindele, ubona intaphane yee-imeyile zibuyela kwi-inbox yakho. Ewe, mhlobo wam, kuvakala ukuba uneembawusi ezithambileyo! Ungakhathazeki, ayisoyiki njengoko ivakala. Esi sithuba sichaza ukuba kuthetha ukuthini iibounces ezithambileyo kwi-Mailchimp kunye nendlela onokuzinciphisa ngayo. Ngoko, masingene kuyo!

Ukuthengisa nge-imeyile sisicwangciso esisebenzayo esinokusetyenziselwa ukuhlala unxibelelana nabantu ababhalise kuluhlu lwakho lokuposa, ukwakha ubudlelwane, kwaye ekugqibeleni unyuse ukuthengisa kwakho. Ngaphandle koku, akukho ngaphandle kobunzima bayo kwaye omnye weyona mingeni ixhaphakileyo lizinga eliphezulu lokugxuma. Ukugqabhuka kwe-imeyile kuxa umyalezo ubuyiselwa kumthumeli ngaphandle kokunikezelwa kumamkeli ocetywayo. Kukho iindidi ezimbini zokutsibela, ukutsiba okuqinileyo kunye nokuthambileyo. Siza kugxila kokugqibela kwaye sichaze ukuba kuthetha ukuthini ukubethelwa okuthambileyo kumxholo weMailchimp.

Yintoni i-Soft Bounce?

Ukutsiba okuthambileyo ngumba wonikezelo lwexeshana owenzeka xa kuthunyelwa i-imeyile kodwa ayikwazi ukuthunyelwa kwidilesi ye-imeyile yomamkeli. Iibhlawusi ezithambileyo zidla ngokubangelwa yibhokisi yeposi epheleleyo, okanye ngumba wethutyana weseva. Iibhlawusi ezithambileyo zahlukile kwii-imeyile ezinqabileyo, eziziintsilelo ezisisigxina ngenxa yedilesi engasebenziyo okanye indawo evaliweyo. I-MailChimp ithatha amaxabiso athambileyo kwi-akhawunti xa ubala amaxabiso okuhanjiswa, ngoko ke kubalulekile ukuqonda iibounces ezithambileyo kunye nendlela yokujongana nazo kunye nokwandisa ukuhanjiswa kwe-imeyile. Iindaba ezimnandi zezokuba iibounce ezithambileyo zihlala ziyimiba yethutyana kwaye zinokusonjululwa.

Kuthetha ukuthini ukugqabhuka okuthambileyo kwiMailchimp?

I-Mailchimp ibona ngokuzenzekelayo ii-bounces ezithambileyo kwaye iziphathe ngokwahlukileyo kwii-bounces ezinzima. Ngokungagqibekanga, iMailchimp iya kuzama ukuthumela i-imeyile kumamkeli izihlandlo ezininzi kwiiyure ezingama-72. Ukuba i-imeyile iyaqhubeka ukubhampa, i-Mailchimp iya kuyeka ukuyithumela kwaye imake umrhumi njenge "cocikile." Oku kuthetha ukuba umrhumi akasayi kuphinda afumane ii-imeyile ezivela kwelo phulo, kodwa ziya kuhlala kuluhlu lwakho.

Nangona kunjalo, unokwenza ngokwezifiso iisetingi ze-Mailchimp ukuze zilungele iimfuno zakho. Umzekelo, unokukhetha ukubangabandakanyi ababhalisile abathe baphuma kancinci kumaphulo exesha elizayo okanye usete inani eliphezulu lokuzama kwakhona ngaphambi kokumakisha umrhumi "njengocociweyo."

8 Izizathu eziqhelekileyo zokubhampa okuthambileyo kwi-Mailchimp

Ukuba ukhe wathumela iphulo le-imeyile usebenzisa i-Mailchimp, unokuba namava okubetha okuthambileyo. Ukuqonda izizathu eziqhelekileyo zokubethelwa okuthambileyo kwi-Mailchimp linyathelo lokuqala ekuphuculeni amaxabiso akho okuhanjiswa kwe-imeyile kunye nokuqinisekisa ukuba ii-imeyile zakho zifikelela kwiibhokisi zababhalisi bakho. Nazi ezinye zezona zizathu ziqhelekileyo zokutsiba okuthambileyo kwi-Mailchimp ezinokukunceda ukujongana nemiba yokuphucula amaphulo akho e-imeyile.

Imiba yobugcisa bexeshana: Ngamanye amaxesha, ukubhobhoza okuthambileyo kwenzeka ngenxa yemicimbi yobugcisa yethutyana, njengebhokisi yeposi epheleleyo okanye iseva ye-imeyile eyehlisiwe. Kwezi meko, i-imeyile ayinakuthunyelwa ngexesha lokuthumela kodwa ingathunyelwa ngempumelelo kamva.

Izihluzi ze-Spam: Ukuba i-imeyile yakho ibanjwe kwisihluzo se-spam, inokuthi iqhube. Oku kunokwenzeka ukuba i-imeyile iqulethe amagama athile angundoqo, inomlinganiselo ophezulu we-image-to-text, okanye ukuba umthumeli we-imeyile okanye umgca wesihloko ubonakala ekrokra. Xa ii-imeyile zakho zokuthengisa zifika kwifolda ye-spam yababhalisi bakho, inokuchaphazela kakhulu ukusebenza kwakho kwephulo le-imeyile.

Isayizi enkulu ye-imeyile: Ii-imeyile ezinobukhulu beefayile ezinkulu ngamanye amaxesha zinokugqabhuka ngokuthambileyo ukuba ibhokisi yeposi yomamkeli ayinayo indawo yokugcina eyaneleyo yokwamkela i-imeyile.

Iidilesi ze-imeyile ezingalunganga: Iibwunsi ezithambileyo zisenokwenzeka ukuba idilesi yomamkeli ozama ukuthumela kuye ayisebenzi okanye ayichwethezwanga kakuhle. Oku kunokwenzeka ukuba umrhumi utshintsha idilesi yakhe ye-imeyile okanye ukuba wongeze ngempazamo idilesi engasebenziyo kuluhlu lwakho.

I-imeyile ichukumisayo: Ababoneleli ngenkonzo ye-imeyile yokuthengisa njenge-Mailchimp bahlala benciphisa inani lee-imeyile ezinokuthunyelwa ngeyure okanye ngosuku ukuthintela iiseva ze-imeyile ukuba zingalayishwa kakhulu. Ukuba uthumela inani elikhulu le-imeyile ngaxeshanye, ezinye zinokuthambile ngenxa ye-imeyile.

Imiba yegama lesizinda: Ukuba igama lakho lesizinda alimiselwanga ngokufanelekileyo okanye ukuba usebenzisa umboneleli wedilesi ye-imeyile yasimahla, ii-imeyile zakho zingabhampa. Oku kunokwenzeka ukuba iirekhodi zeDNS zedomeyini yakho azibunjwanga ngokufanelekileyo okanye ukuba idilesi yemeyile yakho inxulunyaniswe nesizinda esingafakwanga.

Imiba yesiqulatho se-imeyile: Ukuba umyalezo wakho we-imeyile awuhambisani nezona ndlela zilungileyo ze-imeyile ezinjengokuquka ikhonkco lokungabhalisi okanye ukuba nomgca wesihloko ocacileyo, i-imeyile yakho inokuphawulwa njengogaxekile kwaye inokugqabhuka ngokuthambileyo.

Imiba yoQinisekiso: Ukuba awuzisetanga ngokufanelekileyo iiprothokholi zokuqinisekisa i-imeyile, ii-imeyile zakho zinokubonakala ngathi zithambile. Oku kungenxa yokuba ababoneleli ngenkonzo ye-imeyile abanje ngeMailchimp baya kubeka phambili ii-imeyile ngoqinisekiso olufanelekileyo, kwaye banokuphatha ii-imeyile ezingangqinelwanga njengezikrokrisayo okanye ugaxekile.

Iinzuzo zolawulo lokutsiba okuthambileyo

Ulawulo oluthambileyo lwe-bounce yinkalo ebalulekileyo yokuthengisa i-imeyile esebenzayo. Ngokuthatha amanyathelo okulawula iibounces ezithambileyo, amashishini anokuphucula idumela labo lomthumeli, ukwandisa ukubandakanyeka kwe-imeyile, ukunciphisa umngcipheko wee-bounces ezinzima, kunye nokuphucula izicwangciso zokuthengisa nge-imeyile. Ngokulawula ngokuqhubekayo kunye nokujongana neebounces ezithambileyo, amashishini anokufikelela kwizibonelelo ezininzi ezibalulekileyo kubandakanya:

Ukugcina isidima esihle somthumeli: Ababoneleli ngenkonzo ye-imeyile abanjengoMailchimp basebenzisa ii-algorithms ezintsonkothileyo ukuvavanya isidima sabathumeli babasebenzisi babo. Ukubhobhoza okuthambileyo kunokuba nefuthe elibi kwisidima somthumeli wakho ukuba ziyenzeka rhoqo, njengoko zinokubonisa kumnikezeli wenkonzo ye-imeyile ukuba uluhlu lwakho lwe-imeyile luphelelwe lixesha okanye umxholo wakho we-imeyile uyakrokrela okanye ugaxekile. Ngokulawula iibounces ezithambileyo, unokunceda ukugcina igama elihle lomthumeli, elinokuphucula amaxabiso okuhanjiswa kunye nokunceda ukuqinisekisa ukuba ii-imeyile zifikelela kwiibhokisi zababhalisi bakho.

Ukuphucula uthethathethwano lwe-imeyile: Iibounce ezithambileyo zinokubonisa ukuba uluhlu lwakho lwe-imeyile luphelelwe lixesha. Kufuneka ungeze idilesi ye-imeyile esebenzayo yababhalisi kuluhlu lwakho. Ngokususa ezi dilesi ze-imeyile ezingasebenziyo, unokuphucula umgangatho woluhlu lwakho lwe-imeyile kwaye ukwandise ukubandakanyeka kwababhalisi bakho. I-Mailchimp inikezela ngokufikelela kuyo yonke ingxelo yephulo le-imeyile equka zonke iimethrikhi ezibalulekileyo. Ungagcina ngokulula umkhondo wababhalisi abangasebenziyo kwaye ucoce uluhlu lwakho ukunciphisa ireyithi ye-imeyile ephezulu.

Ukunciphisa umngcipheko wee-bounces ezinzima: Ukubhobhoza okuthambileyo ngamanye amaxesha kunokukhokelela ekubhampiseni okuqinileyo, okwenzeka xa i-imeyile yaliwe ngokusisigxina ngumncedisi weposi womamkeli. Ukubhampa kanzima kunokonakalisa isidima somthumeli wakho kwaye kunokubangela ukunqunyanyiswa kweakhawunti okanye ukupheliswa. Ngokulawula ngokuqhubekayo iibounces ezithambileyo, ungawunciphisa umngcipheko wee-bounces ezinzima kwaye uncede ukukhusela isidima somthumeli wakho.

Ukuphucula ukuhanjiswa kwe-imeyile ngokubanzi: Ulawulo lokutsiba okuthambileyo yinxalenye ebalulekileyo yokugcina a uluhlu email enempilo kunye nokuphucula amazinga okuhanjiswa kwe-imeyile. Ngokuchonga kunye nokujongana neebounces ezithambileyo, unokunceda ekuqinisekiseni ukuba ii-imeyile zithunyelwa kwiibhokisi zemiyalezo yababhalisi kunye nokuba amaphulo akho okuthengisa nge-imeyile asebenza ngokusemandleni.

Iindlela ezi-7 zokunciphisa iibounces ezithambileyo kwi-Mailchimp

Ngelixa ii-bounces ezithambileyo zihlala zethutyana, zisenokwenzakalisa ukuhanjiswa kwe-imeyile yakho kwaye ekugqibeleni zibe nefuthe kwimpumelelo yamaphulo akho. Nazi iindlela ezahlukeneyo zokunciphisa iibounces ezithambileyo kwi-Mailchimp:

Coca uluhlu lwakho lwe-imeyile: Ukucoca rhoqo uluhlu lwakho lwe-imeyile ukususa ababhalisile abangasebenziyo okanye abangasebenziyo. Oku kuya kunceda ukuphucula ukuhanjiswa kwakho kunye nokunciphisa inani lee-bounces ezithambileyo ozifumanayo.

Ziphephe izinto ezibangela ugaxekile: Qinisekisa ukuba ii-imeyile zakho zihambelana nemithetho echasene ne-spam kwaye uphephe amagama abangela ugaxekile anokubangela ukuba i-imeyile yakho ibhalwe njengogaxekile.

Lawula ukuhanjiswa kwe-imeyile yakho: Gcina iliso kwireyithi yokuhanjiswa kwe-imeyile kwaye uthathe inyathelo ukuba iqala ukuhla. Unokusebenzisa ukuhanjiswa kweMailchimp kunye namaxabiso avulekileyo ukulandelela ukusebenza kwakho kwe-imeyile.

Jonga umxholo wakho we-imeyile: Qinisekisa ukuba ii-imeyile zakho zicwangciswe kakuhle kwaye aziqulathanga amakhonkco aphukileyo, imifanekiso engekhoyo, okanye eminye imiba yobuchwephesha enokubangela ukuba i-imeyile ibhampise.

Beka iliso rhoqo kwi-imeyile yakho: Qaphela ukuba uthumela kangaphi ii-imeyile kubabhalisi bakho. Ukuba uthumela ii-imeyile ezininzi kakhulu, ababhalisile banokuxakeka kwaye babaphawule njengogaxekile

Yahlula uluhlu lwakho lwe-imeyile: Cinga ukwahlula uluhlu lwakho lwe-imeyile ngokusekelwe kubabhalisi abakhethayo okanye ukuziphatha. Oku kuya kukunceda uthumele ii-imeyile ezijoliswe kuzo kumaqela athile ababhalisi, anokuphucula ukubandakanyeka.

Vavanya ii-imeyile zakho: Ngaphambi kokuba uthumele iphulo kuluhlu lwakho lonke, livavanye kwiqela elincinane lababhalisi ukuze uqiniseke ukuba aliqhubi okanye liphawulwe njengogaxekile.

isiphelo

Iibounces ezithambileyo ngumba oqhelekileyo abajongana nawo abathengisi be-imeyile kodwa banokulawulwa ngokulula kwaye bathintelwe. I-soft bounces ngumba oqhelekileyo kwintengiso ye-imeyile kodwa ngendlela efanelekileyo, inokulawulwa ngokufanelekileyo kwaye iqwalaselwe. Ngokuhlala ukhuthele kwaye wenze ulawulo lwe-soft-bounce lube yinto ephambili, amashishini anokuqinisekisa ukuba amaphulo abo e-imeyile asebenza ngokusemandleni kwaye imiyalezo yabo ifikelela kwabo bajolise kuyo.

Ngezi ngcebiso kunye nezicwangciso, unokunciphisa ukwenzeka kwezinto ezithambileyo kwi-Mailchimp kwaye uphucule amaxabiso akho e-imeyile ewonke. Ke, gcina ezi zenzo zibalaseleyo engqondweni kwaye uqalise ukuthatha amanyathelo namhlanje wokwandisa amaphulo e-imeyile kwaye ukhulise ishishini lakho. Ungavumeli ezo bhobhosi zikuhlisele phantsi – buyela umva kwaye ugcine loo maphulo esiza!