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Cold Email vs. Cold Call: Chitsogozo cha 2023 Chomwe Ndi Chogwira Ntchito Kwambiri!

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Cold Email vs. Cold Call: Chitsogozo cha 2023 Chomwe Ndi Chogwira Ntchito Kwambiri!

imelo yozizira vs kuyimba kozizira

Kutumiza maimelo kozizira komanso kuyimba foni kozizira ndi njira ziwiri zodziwika bwino zogulitsira zomwe mabizinesi amagwiritsa ntchito kufikira omwe angakhale makasitomala. Njira zonsezi zili ndi ubwino ndi zovuta zake, ndipo mphamvu ya aliyense imadalira cholinga ndi cholinga cha malonda ogulitsa.

Kupanga otsogolera ndi gawo lofunikira panjira iliyonse yogulitsa, ndikutumizirana maimelo kozizira komanso kuyimba foni kozizira kukuwonetsa kuti ndikwabwino kupanga zitsogozo; Kutumiza maimelo kozizira kumalola mabizinesi kuti afikire makasitomala ambiri mwachangu komanso moyenera, pomwe kuyimba kozizira kumalola oyimira malonda kuti azilankhulana mwachindunji ndi omwe angakhale makasitomala.

Mwa kuyankhula kwina, njira zonse zogulitsa zitha kugwiritsidwa ntchito kupanga zotsogola ndikuyika anthu osankhidwa, komabe, iliyonse imadzitamandira pazochita zake zopambana pakusintha kapena ayi.

Ndikofunikira kudziwa kuti kutumiza maimelo kozizira komanso kuyimba foni kozizira kumakhala ndi malo awo munjira iliyonse yofikira anthu, osatengerana wina ndi mnzake; ndani akuti sungachite zonsezi?!

Ndi zomwe zanenedwa, muzotsatirazi, tikhala tikukambirana zabwino ndi zoyipa za kutumiza maimelo osazizira komanso kuyimba foni mozizira, komanso momwe mungasankhire njira yomwe ili yothandiza kwambiri pabizinesi yanu. Tidzayang'ana pamitengo yotembenuka, mitengo yoyankhira, ndi njira zabwino zotumizira maimelo osazizira komanso kuyimba foni mosavutikira. Kuphatikiza apo, tikambirana njira zabwino zogwiritsira ntchito njira zonse ziwiri kuti tipeze zotsogola ndikuwonjezera malonda.

Kuyimba kwa Cold ndi Zoyipa Zake

Kuyimbira kozizira ndi njira yogulitsira momwe woyimira malonda amalumikizana ndi omwe angakhale makasitomala patelefoni, popanda kulumikizana ndisanakhalepo kapena kukambirana nawo.

Nthawi zambiri amagwiritsidwa ntchito popanga anthu otsogolera komanso kukhazikitsa nthawi yoti azitha kulemberana anthu ntchito ndipo itha kukhala njira yabwino yofikira makasitomala odalirika amtsogolo mwanzeru komanso mwanzeru komanso kutha kuwunika chidwi ndi chinthu kapena ntchito.

Monga njira iliyonse yotsogola, komabe, kuyitana kozizira sikumabwera popanda zovuta zake. Ndi zomwe zanenedwa, zotsatirazi zidzakhala kukambirana za zovuta zodziwika bwino komanso kuipa kwa kuyitana kozizira.

munthu pa foni

Zowononga Nthawi Ndiponso Zofunika

Vuto limodzi lalikulu ndilakuti zitha kutenga nthawi komanso zodula. Oyimilira malonda ayenera kuyimba mafoni ambiri kuti athe kufikira makasitomala omwe angakhalepo, ndipo ambiri mwa mafoni awa sangagulitse.

Zotheka Zosokoneza

Kuitana kozizira kumawonedwanso ngati kosokoneza komanso kosafunidwa ndi makasitomala ambiri omwe angakhale nawo, zomwe zingayambitse malingaliro oipa a bizinesi. Monga njira ina iliyonse yotsogola, ndikofunikira kuyimbira mafoni oziziritsa mosamala komanso moganizira. Komabe, mulimonse, kuyitana kozizira sikumabwera popanda chiopsezo chachikulu.

Mitengo Yotsika Yotembenuza

Kuyipa kwina kwa kuyimba kozizira ndikuti nthawi zambiri sikuthandiza kwambiri kuposa njira zina zofikira makasitomala. Anthu ambiri safuna kuyankha foni ngati sadziwa nambala, ndipo ngakhale ayankha, sangakhale ndi chidwi ndi zomwe akupatsidwa.

M'malo mwake, kafukufuku wina wasonyeza kuti kuyimba kozizira kumakhala ndi chiwongola dzanja chochepa kwambiri, kuyankhula moyerekeza, ndi pafupifupi 2% yokha ya mafoni ozizira omwe amachititsa kugulitsa kapena kutembenuka kwamtundu uliwonse.

Chifukwa cha chitukuko cha njira zogulitsira malonda a e-commerce komanso kukhwima kwa nzeru za ogula, kuyitana kozizira, ngakhale kumagwirabe ntchito, kwakhala njira yosalemekezedwa, yochepetsetsa yotsogolera anthu.

Ndiye, mwina mungadabwe, njira yabwino kwambiri ndi iti?! Mosiyana ndi zomwe anthu ambiri amakhulupirira, maimelo sakhala akufa, ndipo, kwenikweni, amanyadira akafika pamasinthidwe odabwitsa.

Ndi zomwe zanenedwa, tiyeni tiphunzire zambiri za kutumiza maimelo ozizira komanso gawo lake pakupanga kutsogolera, sichoncho?…

Cold Emailing ndi Ubwino Wake

Zofanana ndi kuyimba kozizira, kutumiza maimelo ozizira, nawonso, ndi njira yogulitsira yomwe woyimira malonda amalumikizana ndi omwe angakhale makasitomala kudzera pa imelo, osalumikizana nawo kapena kusankhidwa. Nthawi zambiri amagwiritsidwa ntchito kupanga otsogolera, kukhazikitsa nthawi, ndikulimbikitsa zinthu kapena ntchito.

Ngakhale sizibwera popanda zovuta nthawi zina, kutumiza maimelo ku Cold kuli ndi zabwino zingapo zomwe zimapangitsa kuti ikhale chida chofunikira kwambiri kwa mabizinesi ndi mtundu womwewo womwe umafuna kukulitsa omvera awo ndikukweza mfundo zawo.

mtsikana akuyang'ana imelo

Ndi zomwe zanenedwa, zotsatirazi zikhala kukambirana zazabwino zodziwika bwino zamaimelo ozizira:

Kusintha

Chimodzi mwazabwino zazikulu zotumizira maimelo ozizira ndi scalability. Kutumiza maimelo kozizira kumalola mabizinesi kuti afikire makasitomala ambiri mwachangu komanso moyenera. Izi zitha kukhala zothandiza makamaka kwa mabizinesi omwe ali ndi msika waukulu wandalama kapena mtundu wamalonda wokwera kwambiri.

Kutsata ndi Kusintha Kwamakonda

Ubwino winanso wotumizira maimelo ozizira ndikuti umalola kutumizirana mameseji kolunjika komanso kwamunthu. Mosiyana ndi kuyimba kozizira, kutumiza maimelo kozizira kumathandizira mabizinesi kugawa mndandanda wawo wa imelo ndikutumiza mauthenga omwe akufuna kumagulu enaake omwe angakhale makasitomala.

Izi zikhoza kuonjezera kwambiri mwayi woyankha bwino chifukwa uthengawo udzakhala wofunikira komanso wokopa kwa woulandira.

Mitengo Yotembenuka Kwakukulu

Kutumiza maimelo kozizira kumakhalanso ndi chiwongola dzanja chokwera kwambiri poyerekeza ndi kuyimba kozizira, komwe kumasintha pafupifupi 5-10%. Osatchulanso zoyesayesa zamalonda zamaimelo ambiri ali ndi kuthekera kopereka 4400% ROI ngati ichitidwa moyenera!

Ngakhale pali zifukwa zingapo zochitira izi, chimodzi chomwe chimawonekera ndichakuti ndizosavutikira komanso zowoneka bwino kuposa kuyimba kozizira, mwachitsanzo…

Zoyezedwa Mosavuta

Pomaliza, kutumiza maimelo kozizira kumapangitsa kuti munthu azitha kutsata mosavuta komanso kuyeza bwino (kapena kusowa) kwamakampeni, motero amalola ogwirizanitsa kuti asinthe moyenera. Pogwiritsa ntchito mapulogalamu odzipangira okha, mabizinesi amatha kutsata ma imelo awo otseguka komanso odumphadumpha, omwe angapereke chidziwitso chofunikira pazomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.

Kwa iwo omwe amaganiza kuti imelo yafa, ganiziraninso! M'malo mwake, imelo yatsimikizira ndipo ikupitiliza kutsimikizira njira yotsogola yapamwamba pazifukwa zosawerengeka monga tafotokozera mwachidule pamwambapa.

Kuzindikira Omvera Ako

Kumvetsetsa omvera anu ndikofunikira posankha kugwiritsa ntchito kuyimba kozizira kapena njira yakutsogolo ya imelo. Njira zonsezi zitha kukhala zogwira mtima, komabe, kuchita bwino kwa chilichonse kumadalira zolinga ndi zolinga za njira yanu yogulitsira, zosowa ndi zofuna za omvera anu, ndi zinthu zomwe zilipo, pakati pazinthu zina zazikulu.

Choyamba komanso chofunika kwambiri, posankha njira yoti mugwiritse ntchito, ndikofunika kuganizira makhalidwe a omvera anu. Tengani zitsanzo ziwiri zotsatirazi ngati ziwonetsero za nthawi yomwe njira iliyonse ingakhale yoyenera ...

Mwachitsanzo, ngati omvera anu ndi anthu okalamba, satha kugwiritsa ntchito imelo ngati njira yawo yolumikizirana. Pankhaniyi, kuyitana kozizira kungakhale njira yabwino kwambiri. Kumbali ina, ngati omvera anu ndi anthu achichepere, atha kugwiritsa ntchito imelo ngati njira yawo yolumikizirana. Pankhaniyi, kutumiza maimelo ozizira kungakhale njira yabwino kwambiri.

Chachiwiri, M'pofunikanso kuganizira zolinga ndi zolinga za malonda njira yanu. Kuitana kozizira kumatha kukhala njira yabwino yokhazikitsira nthawi ndi kupanga zotsogola, pomwe kutumiza maimelo ozizira kumatha kukhala njira yabwino yolimbikitsira malonda kapena ntchito ndikuwonjezera chidziwitso chamtundu. Malingana ndi zolinga zanu ndi zolinga zanu, njira imodzi ikhoza kukhala yothandiza kwambiri kuposa ina.

Chachitatu, ndikofunikira kuti mabizinesi aganizire zomwe ali nazo. Ngakhale kuyimba kozizira kumafuna gulu la oimira ogulitsa ophunzitsidwa bwino, kutumiza maimelo ozizira kumafuna luso ndi chidziwitso kuti athe kukonza kampeni ya imelo yopangidwa bwino ndikupanga mndandanda wamaimelo olimba.

Pomaliza, monga tanena kale, palibe lamulo lomwe likuwonetsa kuti simungathe kugwiritsa ntchito imelo yozizira komanso njira yoyimbira foni nthawi imodzi ngati njira yoyesera. Ngati muli ndi zothandizira, zingakhale zokomera inu kuchita zonse ziwiri, kusankha chimodzi kutengera chimzake kutengera zolinga, zolinga, ndi mikhalidwe ya njira yanu yonse.

oyembekezera makasitomala

Kuti chisankho chanu chikhale chosavuta, m'munsimu muli chidule cha tchati cha data chomwe chikulemba zabwino ndi zoyipa za maimelo ozizira komanso kuyimba kozizira.

Kuyitana Kosachedwa Imelo Yozizira
ubwino ubwino
Itha kukhazikitsa maapointimenti ndikupanga otsogolera mwachangu Itha kufikira anthu ambiri omwe angakhale makasitomala mwachangu komanso moyenera
Amalola kukambirana mwachindunji ndi omwe angakhale makasitomala Iloleza mauthenga olunjika
Itha kuwunika chidwi ndi chinthu kapena ntchito Ali ndi chiwongola dzanja chokwera kwambiri
kuipa kuipa
Zitha kuwonedwa ngati zosafunikira komanso zosafunikira Zitha kuwonedwa ngati zopanda umunthu komanso zosafunika
Ili ndi mtengo wotsika Itha kuzindikirika ngati sipamu
Zowononga nthawi komanso zokwera mtengo Pamafunika kampeni ya imelo yopangidwa bwino komanso mndandanda wamaimelo olimba
Zolinga zochepa Zokhudza zachinsinsi

Zindikirani: Zomwe zili mu tchatizi ndizongodziwa zambiri zokha ndipo kugwira ntchito kwa njira iliyonse kumatengera cholinga ndi cholinga cha njira yogulitsira, zosowa ndi zofuna za omvera, komanso zinthu zomwe zilipo.

Ubwino Wogula Mndandanda wa Maimelo

Tsopano popeza takhazikitsa zabwino ndi zoyipa za maimelo oyimbira mafoni ndi mafoni oziziritsa ngati njira yotsogola ndi malonda, ndibwino kuganiza kuti ngati zinthu zonse zikupezeka kwa inu, maimelo ozizira ndiye njira yabwino kwambiri, pomwe kuyimba kozizira kumatha. zigwiritsidwe ntchito ngati njira yachiwiri ngati nthawi ilola.

Ndi zomwe zanenedwa, choyipa chimodzi chodziwika bwino chokhudza maimelo ozizira omwe sitinatchulepo ndikuti pamafunika mndandanda wamaimelo ochulukirapo kuti ayambe kuphedwa. Mwa kuyankhula kwina, popanda mndandanda wa omwe amatumizidwa ku imelo, palibe zochita zazikulu zomwe zingatheke!

Izi zimapempha funso la mtengo weniweni wa mndandanda wa imelo; yankho lalifupi? Ndizofunikira kwambiri…

Ngakhale pali njira zingapo, zonse zakuthupi ndi zolipiridwa, kuti mupeze mndandanda wamaimelo okulirapo omwe adamangidwa pamwamba pa nkhokwe yanu ya imelo yomwe ilipo, imodzi mwazabwino kwambiri komanso yothandiza ndikugula mindandanda yoyenera kuchokera kwa omwe amapereka maimelo achinsinsi.

Mwamwayi, ife pano buyemailmarketinglists.com zingathandize!

abwenzi akuchita malonda a imelo

Ngati zoyesayesa zanu zopanga mndandanda wama imelo zakhala zosakwanira mpaka pano, kugula mndandanda wa imelo kungakhale njira yanu. Ndi zomwe zanenedwa, zotsatirazi ndikukambitsirana mwachidule za maubwino omwe amapezeka pakugula mndandanda wa imelo:

Zimapulumutsa Nthawi ndi Ndalama

Kugula mndandanda wa imelo kungakhale njira yotsika mtengo yopangira zotsogola ndikuwonjezera malonda. Kupanga mndandanda kuyambira pachiyambi kungakhale nthawi yambiri komanso yotsika mtengo, koma kugula mndandanda wa imelo kungapereke mabizinesi mndandanda wokonzeka wa makasitomala omwe angakhale nawo pamtengo wochepa.

Zimathetsa kufunikira kwa mabizinesi kuwononga nthawi ndi ndalama pazochitika zotsogola, monga kuyimba foni mozizira ndi zochitika zapaintaneti, m'malo mwake zimapatsa nthawi yoyang'ana pamakampeni akuluakulu a imelo omwe atsimikiziridwa kuti akupanga kutembenuka kwakukulu.

Imawonjezera Kuyanjana kwa Ogwiritsa Ntchito kudzera pa Relevant Targeting

Ambiri omwe amapereka mndandanda wa maimelo amagawa mindandanda yawo kutengera kuchuluka kwa anthu komanso zomwe amakonda, zomwe zimalola mabizinesi kulunjika magulu enaake omwe angakhale makasitomala oyenera komanso omvera.

Izi zikhoza kuonjezera mwayi woyankha bwino, chifukwa uthengawo udzakhala woyenera kwambiri kwa wolandira. Kutsatsa komwe akukufunirani kungathenso kukulitsa chidwi cha ogwiritsa ntchito, chifukwa olandila amatha kukhala ndi chidwi ndi zinthu kapena ntchito zomwe zikuperekedwa.

Imakulitsa Kufikira Omvera

Opereka mndandanda wa maimelo amapatsa mabizinesi mndandanda wokonzeka wamakasitomala omwe atha kukhala oyenera, zomwe zitha kuwonjezera kufikira pakutsatsa kwawo. Osanenanso, nthawi imodzi kuchoka pamndandanda wawung'ono kapena kulibe kupita pamndandanda waukulu kumawonjezeranso kuthekera.

Izi zitha kukhala zothandiza makamaka kwa mabizinesi omwe ali ndi msika waukulu wandandale kapena mtundu wapamwamba kwambiri wogulitsa. Pogula mndandanda wa imelo, mabizinesi amatha kukulitsa omvera awo kufikira makasitomala atsopano omwe sakanatha kuwafikira mwanjira ina.

Imawonjezera ROI

Kugula mndandanda wa imelo kungakhale njira yachangu komanso yosavuta yopangira zotsogola ndikuwonjezera malonda. Pogwiritsa ntchito mapulogalamu odzipangira okha, mabizinesi amatha kutsata ma imelo awo otseguka komanso odumphadumpha, omwe angapereke chidziwitso chofunikira pazomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.

Izi zitha kuthandiza mabizinesi kukhathamiritsa makampeni awo ndikuwonjezera kubweza kwawo pazachuma (ROI).

Mawu Otsiriza

Pomaliza, kutumiza maimelo ozizira komanso kuyimba kozizira ndi njira ziwiri zodziwika bwino zogulitsira zomwe mabizinesi amagwiritsa ntchito kuti apange zitsogozo ndikuwonjezera malonda. Njira zonsezi zili ndi ubwino ndi zovuta zake, ndipo kugwira ntchito kwa iliyonse kumadalira zolinga ndi zolinga za ndondomeko yogulitsa malonda, zosowa ndi zofuna za omvera anu, ndi zinthu zomwe zilipo.

Kupanga otsogolera kungakhale ntchito yovuta komanso yovuta kwa mabizinesi, koma kupeza njira yoyenera pabizinesi yanu kumatha kukhala kusiyana pakati pa otsika komanso otsika kwambiri. Ngakhale kuyimba kozizira kumatha kukhala njira yabwino yokhazikitsira nthawi komanso kupanga zitsogozo, kutumiza maimelo ozizira kungakhale njira yabwino yolimbikitsira malonda kapena ntchito ndikuwonjezera chidziwitso chamtundu. Mabizinesi ayenera kuganizira kugwiritsa ntchito njira zonse ziwiri ngati ali ndi zinthu zochitira izi kuti achulukitse mwayi wawo wochita bwino.

Ndi zomwe zanenedwa, m'zaka zaposachedwa, maimelo ozizira akhala njira yabwino kwambiri nthawi zambiri chifukwa ali ndi kutembenuka kwakukulu poyerekeza ndi kuyitana kozizira, ndi kutembenuka kwapakati pa 5-10%. Kuphatikiza apo, kutumiza maimelo kozizira kumalola kutumizirana mameseji, scalability, ndi kutsatira kosavuta komanso kuyeza kwamakampeni.

Pomaliza, mabizinesi akuyenera kuganizira zogula ma imelo chifukwa itha kukhala njira yotsika mtengo yopangira zotsogola ndikuwonjezera malonda. Monga tafotokozera kale, mndandanda wa maimelo umapereka mabizinesi ndi mndandanda wokonzeka wa makasitomala omwe angakhalepo, omwe angapulumutse nthawi ndi chuma poyerekeza ndi kupanga mndandanda kuyambira pachiyambi.

Kuti mudziwe zambiri za kugula mndandanda wa maimelo ndi maubwino ake, KAPENA kugula mndandanda wa imelo lero, onetsetsani kuti mwayang'ana. https://www.buyemailmarketinglists.com kunja! Tikuyembekeza kukuthandizani kuti mutenge zoyesayesa zanu zamalonda za imelo kupita patsogolo.