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Cold Email vs. Cold Call: A 2023 Guide kune Inonyanya Kushanda!

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4 min kuverenga

Cold Email vs. Cold Call: A 2023 Guide kune Inonyanya Kushanda!

inotonhora email vs kutonhora kufona

Cold emailing uye kutonhora kufona nzira mbiri dzekutengesa dzakakurumbira dzinoshandiswa nemabhizinesi kusvika vangangove vatengi. Zvose maitiro ane zvakanakira uye zvisingabatsiri, uye kubudirira kweumwe neumwe kunoenderana nechinangwa uye chinangwa chekutengesa nzira.

Kutungamira chizvarwa chikamu chakakosha chechero nzira yekutengesa, ine zvese zvinotonhora kutumira email uye kutonhora kufona kunoratidza kunoshanda kugadzira inotungamira; Cold emailing inobvumira mabhizinesi kuti asvike nhamba yakakura yevanogona kuve vatengi nekukurumidza uye nemazvo, nepo kutonhora kufona kunobvumira vamiriri vekutengesa kuti vave nehurukuro yakananga uye yemunhu nevanogona vatengi.

Mune mamwe mazwi, nzira dzese dzekutengesa dzinogona kushandiswa kugadzira inotungamira uye kuseta kugadzwa, zvisinei, imwe neimwe inozvirumbidza yayo yebudiriro mitengo maererano nekutendeuka kana neimwe nzira.

Izvo zvakakosha kuti uzive kuti zvese zvinotonhora kutumira email uye kutonhora kufona kune nzvimbo yadzo mune chero yakapihwa nzira yekutaura, kwete zvakangofanana kune mumwe; ndiani anoti haugone kuita zvese?!

Nezvakataurwa, mune zvinotevera, tichave tichikurukura zvakanakira nekuipira kwekutonhora kutumira email uye kutonhora kufona, uye maitiro ekusarudza kuti ndeipi nzira inonyanya kushanda kubhizinesi rako. Tichaongorora mitengo yeshanduko, mitengo yemhinduro, uye maitiro akanakisa ekutumira email kunotonhora uye kufona kunotonhora. Pamusoro pezvo, tichave tichikurukura nzira dzakanakisa dzekushandisa nzira mbiri pamwe chete kugadzira inotungamira uye kuwedzera kutengesa.

Cold Kufona uye Madhiragi ayo

Cold kufona inzira yekutengesa umo mumiriri wekutengesa anobata vangangove vatengi nerunhare, pasina kuonana kana kugadzwa.

Inowanzo shandiswa kugadzira madhairekitori uye kuseta nguva yekugadzwa uye inogona kuve nzira inoshanda yekusvika kune vanokosheswa vatengi venguva yemberi nenzira ine hungwaru uye ine hurongwa uku uchiwana kugona kuongorora kufarira chigadzirwa kana sevhisi.

Kufanana nechero nzira yekugadzira inotungamira, zvakadaro, kufona kunotonhora hakuuye pasina zvinokanganisa. Nezvakataurwa, zvinotevera zvichave nhaurirano yezvipingamupinyi zvinonyanya kukosha uye kuipa kwekufona kunotonhora.

murume parunhare

Inodya Nguva uye Inodhura

Chimwe chakaipa chikuru ndechekuti inogona kutora nguva uye inodhura. Vamiriri vekutengesa vanofanirwa kuita nhamba huru yekufona kuti vasvike vangangove vatengi, uye mazhinji emafoni aya anogona kusakonzera kutengesa.

Zvinogona Kupindira

Kudana kunotonhora kunogonawo kuonekwa sekupindira uye kusingadiwi nevakawanda vangangove vatengi, izvo zvinogona kutungamirira kune maonero asina kunaka ebhizinesi. Kufanana nechero nzira yekugadzira inotungamira, zvakakosha kuti usvike kufona kunotonhora nekuchenjerera uye nekufunga. Chero zvazvingaitika, zvakadaro, kufona kunotonhora hakuuye pasina njodzi huru.

Low Conversion Rates

Chimwe chinokanganisa chekufona kunotonhora ndechekuti kazhinji haishande pane dzimwe nzira dzekusvika kune vangangove vatengi. Vanhu vazhinji havagone kupindura foni kana vasingazive nhamba, uye kunyangwe vakapindura, vangasafarira chigadzirwa kana sevhisi iri kupihwa.

Asi izvo, zvimwe zvidzidzo zvekutsvagisa zvakaratidza kuti kutonhora kufona kune yakaderera kutendeuka mwero, tichienzanisa, neinongosvika 2% yekufona inotonhora inokonzeresa kutengeswa kana kushandurwa kwechero rudzi.

Nekuda kwekuvandudzwa kwee-commerce nzira dzekutengesa uye kusimba kwehungwaru hwevatengi, kufona kunotonhora, kunyangwe kuchiri kushanda, kwave kusingaremekedzwe, kushomeka nzira yekutungamira chizvarwa.

Saka, iwe unogona kunge uchishamisika, ndeipi nzira ingangove yepamusoro?! Kusiyana nekutenda kwakakurumbira, email iri kure nekufa, uye iri, kutaura zvazviri, kuzvitutumadza kana zvasvika kune zvinoshamisa kutendeuka mitengo.

Nezvakataurwa, ngatidzidzei zvakawanda nezve inotonhora kutumira email uye basa rayo mukutungamira chizvarwa, isu?…

Cold Emailing uye Zvakanakira zvayo

Zvakafanana nekufona kunotonhora, kutonhora kutumira email, zvakare, inzira yekutengesa umo mumiriri wekutengesa anobata vangangove vatengi neemail, pasina kumboonana kana kugadzwa. Inowanzo shandiswa kugadzira inotungamira, kuseta kugadzwa, uye kusimudzira zvigadzirwa kana masevhisi.

Kunyangwe zvisingauyi pasina zvipingamupinyi mune mamwe mamiriro ezvinhu, Cold emailing ine akati wandei mabhenefiti ayo anoita kuti ive chishandiso chakakosha kumabhizinesi nemhando dzakafanana kutsvaga kusimudzira vateereri vavo uye kuwedzera mutsara wavo.

musikana achitarisa email

Nezvakataurwa, zvinotevera zvichave nhaurirano yezvakanakisa zvakanakira zvekutonhora kutumira email:

Kubudirira

Imwe yemabhenefiti makuru ekutonhora kutumira email ndeye scalability. Cold emailing inobvumira mabhizinesi kuti asvike nhamba yakakura yevanogona kuve vatengi nekukurumidza uye nemazvo. Izvi zvinogona kunyanya kubatsira kune mabhizinesi ane musika wakakura wakanangwa kana yemhando yepamusoro yekutengesa.

Targeting uye Personalization

Imwe mukana wekutumira email inotonhora ndeyekuti inobvumira mamwe anonangwa, mameseji emunhu. Kusiyana nekufona kunotonhora, kutumira email kunotonhora kunogonesa mabhizinesi kugovera yavo email rondedzero uye kutumira mameseji anonangwa kune chaiwo mapoka evangangove vatengi.

Izvi zvinogona kuwedzera zvakanyanya mikana yemhinduro yakanaka sezvo meseji ichave yakakosha uye ichikwezva kune ari kugamuchira.

Yakakwira Shanduko Mitengo

Cold emailing zvakare ine yakanyanya kutendeuka chiyero kana ichienzaniswa nekutonhora kufona, ine avhareji yekutendeuka chiyero chepakati pe5-10%. Tisingarevi email kushambadzira kuedza kwakakura kune mukana wekupa 4400% ROI kana ikaitwa nemazvo!

Kunyange paine zvikonzero zvingangoitika zveizvi, chimwe chinomira pachena ndechekuti haina kunyanyo pindirana uye inotonyanya hunhu pane yakajairwa kufona kutonhora, semuenzaniso…

Zviri Nyore Kuyera

Chekupedzisira, kutumira email kunotonhora kunobvumira kuteedzera kuri nyore uye kuyerwa kwebudiriro (kana kushaikwa kwayo) kwemishandirapamwe, nokudaro zvichibvumira varongi kugadzirisa zvinoenderana. Nekushandiswa kwekushambadzira otomatiki software, mabhizinesi anogona kuteedzera akavhurika uye nekudzvanya-kuburikidza nemitengo yemaemail avo, ayo anogona kupa ruzivo rwakakosha mune chiri kushanda uye chii chisiri.

Kune avo vaifunga kuti email yafa, funga zvakare! Zvakapesana, email yakaratidza uye inoenderera mberi kuratidza yemhando yepamusoro chizvarwa zano nekuda kwezvikonzero zvisingaverengeki sezvakapfupikiswa pamusoro.

Kunzwisisa Vateereri Vako

Kunzwisisa vateereri vako kwakakosha pakusarudza kushandisa kufona kunotonhora kana inotonhora email lead generation strategy. Mazano ese ari maviri anogona kushanda, zvisinei, kushanda kwechimwe nechimwe kunoenderana nezvinangwa uye zvinangwa zvekutengesa kwako zano, zvido zvevateereri vako uye zvavanoda, uye zviwanikwa zviripo, pakati pezvimwe zvinhu zvakakura.

Chekutanga uye chinonyanya kukosha, kana uchifunga kuti ndeipi nzira yekushandisa, zvakakosha kuti utarise hunhu hwevateereri vako. Tora mienzaniso miviri inotevera semienzaniso yekuti zano rega rega ringave rakanyanyokodzera riini…

Semuenzaniso, kana vateereri vako vari vevanhu vakuru, vanogona kushomeka kushandisa email senzira yavo yekutanga yekutaurirana. Muchiitiko ichi, kufona kunotonhora kunogona kunge kuri zano rinoshanda. Kune rimwe divi, kana vateereri vako vari vevadiki, vanogona kunge vachinyanya kushandisa email senzira yavo yekutanga yekutaurirana. Muchiitiko ichi, kutumira email kunotonhora kunogona kunge iri nzira inoshanda.

Chechipiri, Izvo zvakakoshawo kufunga zvibodzwa uye zvinangwa zvekutengesa kwako zano. Kufona kutonhora kunogona kuve nzira inoshanda yekuseta uye kugadzira inotungamira, nepo kutonhora kutumira email kunogona kuve nzira inoshanda yekusimudzira zvigadzirwa kana masevhisi uye kuwedzera brand kuziva. Zvichienderana nezvinangwa zvako uye zvinangwa, rimwe zano rinogona kushanda kupfuura rimwe.

Chechitatu, zvakakosha kuti vemabhizimisi vatarise zviwanikwa zvavanazvo. Nepo kufona kunotonhora kuchida timu yevamiriri vevatengesi vakanyatsodzidziswa, kutumira email kunotonhora kunoda nhanho yehunyanzvi uye ruzivo rwekugadzirisa yakanyatsogadzirwa email mushandirapamwe uye kugadzira yakasimba email runyorwa.

Chekupedzisira, uye sezvambotaurwa, hapana mutemo unoratidza kuti haugone kuita ese inotonhora email uye inotonhora yekufona zano panguva imwe chete senzira yekuyedza uye kukanganisa. Kana iwe uine zviwanikwa, zvingangove zvakakunakira iwe kuita zvese zviri zviviri, kusarudza imwe pamusoro peimwe zvichienderana nezvinangwa zvazvino, zvinangwa, uye mamiriro ehurongwa hwako zvachose.

vangangove vatengi

Kuita kuti sarudzo yako iite nyore, pazasi pane yakapfupikiswa data chati inonyora zvakanakira nezvayakaipira zveese maemail anotonhora uye anotonhora mafoni.

Cold Kudana Cold Email
zvayakanakira zvayakanakira
Inogona kuseta maaphoyintimenti uye kugadzira inotungamira nekukurumidza Inogona kusvika kune nhamba huru yevanogona kuve vatengi nekukurumidza uye nemazvo
Inobvumira kutaurirana kwakananga nevangangodaro vatengi Inobvumira kutumira mameseji
Inogona kuongorora kufarira chigadzirwa kana sevhisi Iine shanduko yepamusoro
nezvayakaipira nezvayakaipira
Inogona kuonekwa seinopindira uye isingadiwi Inogona kuonekwa seisina munhu uye isingadiwi
Iine shanduko yakaderera Inogona kuiswa se spam
Zvinotora nguva uye zvinodhura Inoda yakanyatsogadzirwa email mushandirapamwe uye yakasimba email runyorwa
Kunongedza zvishoma Zvekuvanzika zvine hanya

Ongorora: Iyo data iri muchati ndeyezvinangwa zveruzivo chete uye kushanda kwehunyanzvi hwega hwega kunozoenderana nechinangwa uye chinangwa chechirongwa chekutengesa, zvido zvevateereri nezvavanoda, uye zviwanikwa zviripo.

Zvakanakira Kutenga Email Lists

Izvozvi zvatagadzira zvakanakira uye zvakaipira zveese maemail ekufona uye kutonhora mafoni sechizvarwa chinotungamira uye nzira yekutengesa, zvakachengeteka kufunga kuti kana zviwanikwa zvese zviripo kwauri, maemail anotonhora ndiyo nzira ingangove yepamusoro, nepo kutonhora kufona kunogona. ingashandiswa senzira yechipiri kana nguva ichibvumira.

Nezvakataurwa, chimwe chinocherechedzwa chinokanganisa nezve maemail anotonhora atakatadza kutaura ndechekuti zvinoda saizi email runyorwa kuti vatange kuurayiwa kwavo. Mune mamwe mazwi, pasina rondedzero yevanobatika kune email, hapana zviito zvekutonga zvinogona kutorwa!

Izvi zvinokumbira mubvunzo wekukosha kwechokwadi kwetsamba ye email; mhinduro pfupi? Zvakakosha zvisingaite…

Kunyange paine nzira dzakati wandei, dzese dziri organic uye dzakabhadharwa, kuti utore saizi email runyorwa rwakavakwa pamusoro pako iripo email dhatabhesi, imwe yeanonyanya kushanda uye anoshanda ndeyekutenga akakodzera mazita kubva kune email vanopa dhatabhesi.

Neraki, isu pano pa buyemailmarketinglists.com inogona kubatsira!

shamwari dziri kuita email marketing

Kana kuedza kwako mukuvaka yakakura email runyorwa kwakaratidza kusakwana kusvika parizvino, kutenga email runyorwa kungangove zano rako. Nezvakataurwa, zvinotevera ikurukurirano yakapfupikiswa yezvakajairika mabhenefiti ekutenga maemail zvinyorwa:

Anochengetedza Nguva neMari

Kutenga maemail rondedzero inogona kuve inodhura-inoshanda nzira yekugadzira inotungamira uye kuwedzera kutengesa. Kuvaka runyoro kubva pakutanga kunogona kutora nguva uye kudhura, asi kutenga email rondedzero kunogona kupa mabhizinesi neakagadzirira-akagadzirwa runyorwa rwevangangodaro vatengi pachidimbu chemutengo.

Izvo zvinobvisa kudiwa kwemabhizinesi kushandisa nguva nemari pazviitiko zvinotungamira, sekufona kunotonhora uye zviitiko zvenetwork, pane kubvumidza nguva yekuisa pfungwa pamishandirapamwe yemaemail yakakura inoratidzirwa kuburitsa mitengo yepamusoro yekutendeuka.

Inowedzera Kubatanidzwa Kwemushandisi kuburikidza Nekunangana Targeting

Mazhinji emaimeri erondedzero vanopa rondedzero yavo zvichienderana nehuwandu hwevanhu uye zvinofarirwa, izvo zvinobvumira mabhizinesi kunanga chaiwo mapoka evangangove vatengi vakakodzera uye vateereri.

Izvi zvinogona kuwedzera mikana yemhinduro yakanaka, sezvo meseji ichave yakakosha kune anoigamuchira. Kushambadzira kwakanangwa kunogonawo kuwedzera mushandisi kubatikana, sezvo vanogamuchira vachinyanya kufarira zvigadzirwa kana masevhisi ari kupihwa.

Inowedzera Kusvika kune Vateereri

Email rondedzero vanopa vanopa mabhizinesi ane yakagadzirira-yakagadzirwa runyorwa rwevanogona kuve vatengi vakakodzera, izvo zvinogona kuwedzera kusvika kwekuedza kwavo kushambadzira. Tisingarevi, panguva imwe chete kuenda kubva kudiki kana risipo runyorwa kuenda kune hombe runyorwa runowedzera kaviri kusvika pakugona.

Izvi zvinogona kunyanya kubatsira kune mabhizinesi ane musika wakakura wakanangwa kana yemhando yepamusoro yekutengesa. Nekutenga rondedzero yeemail, mabhizinesi anogona kuwedzera vateereri vavo kusvika kune vatengi vatsva vavangadai vasina kukwanisa kusvika neimwe nzira.

Inowedzera ROI

Kutenga maemail rondedzero inogona kuve inokurumidza uye iri nyore nzira yekugadzira inotungamira uye kuwedzera kutengesa. Nekushandiswa kwekushambadzira otomatiki software, mabhizinesi anogona kuteedzera akavhurika uye nekudzvanya-kuburikidza nemitengo yemaemail avo, ayo anogona kupa ruzivo rwakakosha mune chiri kushanda uye chii chisiri.

Izvi zvinogona kubatsira mabhizinesi kukwirisa mishandirapamwe yavo uye kuwedzera kudzoka kwavo pakudyara (ROI).

Izwi rekupedzisira

Mukupedzisa, kutonhora kutumira email uye kutonhora kufona maitiro maviri akakurumbira ekutengesa ayo mabhizinesi anoshandisa kugadzira inotungamira uye kuwedzera kutengesa. Nzira mbiri idzi dzine zvadzakanakira nezvadzinoipira, uye kushanda kweimwe neimwe kunoenderana nezvinangwa nezvinangwa zvehurongwa hwekutengesa, zvido zvevateereri vako nezvavanoda, uye zviwanikwa zviripo.

Kutungamira chizvarwa chinogona kuve chakaoma uye chinonetsa basa kumabhizinesi, asi kutsvaga nzira chaiyo yebhizinesi rako kunogona kuve mutsauko pakati peakaderera uye akakwira ekutendeuka mitengo. Nepo kufona kunotonhora kungave nzira inoshanda yekumisikidza uye kugadzira inotungamira, inotonhora kutumira email kunogona kuve nzira inoshanda yekusimudzira zvigadzirwa kana masevhisi uye kuwedzera brand kuziva. Mabhizinesi anofanirwa kufunga nezve kushandisa musanganiswa wemazano ese ari maviri kana aine zviwanikwa zvekudaro kuitira kuti vawedzere mikana yavo yekubudirira.

Nezvakataurwa, mumakore achangopfuura, maemail anotonhora ave nzira yepamusoro muzviitiko zvakawanda sezvo aine mwero wepamusoro wekutendeuka kana uchienzaniswa nekufona kunotonhora, neavhareji yekutendeuka chiyero che5-10%. Pamusoro pezvo, kutumira email kunotonhora kunobvumira mamwe anonangwa mameseji, scalability, uye nyore kutevera uye kuyerwa kwemacampaign.

Chekupedzisira, mabhizinesi anofanirwa kufunga nezvekutenga maemail zvinyorwa sezvo ingave nzira inodhura yekugadzira inotungamira uye kuwedzera kutengesa. Sezvakambokurukurwa, email rondedzero inopa mabhizinesi ane yakagadzirira-yakagadzirwa runyorwa rwevanogona kuve vatengi, iyo inogona kuchengetedza nguva uye zviwanikwa zvichienzaniswa nekuvaka runyoro kubva pakutanga.

Kuti udzidze zvakawanda nezve kutenga maemail rondedzero uye mabhenefiti avo, KANA kutenga yako wega email runyorwa nhasi, ita chokwadi chekutarisa. https://www.buyemailmarketinglists.com kunze! Isu tinotarisira kukubatsira iwe kutora yako email kushambadzira kuedza kune hurefu hutsva.