Kushambadzira neemail ndeimwe yeanonyanya kushanda uye anoshandiswa zvakanyanya kushambadzira nzira dzemabhizinesi eese saizi. Inobvumira mabhizinesi kusvika kune vateereri zvakananga uye kuvaka hukama hune hukama nevanonyoresa.

Nekudaro, nekuwedzera kwevhoriyamu yemaemail mumainbox edu, zviri kuramba zvichinetsa kubata vanyoreri uye kumira kunze kwemhomho. Imwe nzira inoshanda yekuvandudza mashandiro eemail ekushambadzira mishandirapamwe uye kuti uwane mibairo iri nani ndeyemunhu.

Kusarudzika mukushambadzira email kunosanganisira kugadzirisa yako email zvemukati kuti isangane nezvido zvemunhu uye zvaunofarira zvevanyoreri vako. Izvi zvinogona kusanganisira zvese kubva pakushandisa zita ravo rekutanga mune email template kusvika pakukurudzira zvigadzirwa zvinoenderana nezvavakatenga kare. Kubata wega kwaizoenda kure mukuwedzera kubatanidzwa kweiyo email mushandirapamwe.

Kuisa zita rekutanga revanyoreri vachishandisa yekutanga zita tag mune yako email yekushambadzira mishandirapamwe uye yekugamuchira maemail inzira iri nyore asi ine simba yekugadziridza maemail ako uye kuwedzera kubatikana. Kana vanyoreri vachiona zita ravo muemail, zvinogadzira pfungwa yekuziva uye kubatana, izvo zvinogona kutungamira kuvhurika kuri nani uye kudzvanya-kuburikidza nemitengo. Ndosaka kuwedzera zita remunyoreri mumushandirapamwe wako weemail kwakakosha zvakanyanya mukuwedzera kubatanidzwa kweemail yako yekushambadzira mishandirapamwe.

Mailchimp chishandiso chikuru chekushambadzira email. Kunyangwe paine akawanda mablog ezvinyorwa anovhara nyaya iyi, Mune ino yakazara uye yakadzama blog post, isu tinokuratidza nzira yekuisa zita rekutanga muMailchimp maemail uchishandisa merge tag. Isu tichakufambisa iwe kuburikidza nekugadzira ma tag ekubatanidza, kuaisa mune yako email zvemukati uye mitsara yezvidzidzo, uye kuyedza nekutarisa ako ekubatanidza ma tag kuti ave nechokwadi chekuti anoshanda nemazvo. Isu tichapawo matipi uye akanakisa maitiro ekushandisa merge tag zvinobudirira kugadzirisa yako Mailchimp mushandirapamwe uye kuwedzera kubatanidzwa. Saka ngatitangei!

Kunzwisisa Merge Tags

Tisati tanyura mune zvakatemwa zvekuisa zita rekutanga revanyoreri muMailchimp maemail, zvakakosha kuti utange wanzwisisa kuti mameg tag chii uye kuti anoshanda sei.

MuMailchimp, batanidza ma tag ndeanobata nzvimbo aunogona kushandisa kuisa zvine simba ruzivo rwevanyoreri mune yako Mailchimp template. Ivo vanokutendera kuti ugadzirise maemail ako nekuwedzera vanyoreri-chaiwo ruzivo, senge zita ravo, email kero, nzvimbo, kero yetsamba yekutumira nezvimwe.

Merge tag ine zvikamu zviviri: iyo yekubatanidza tag zita uye yekubatanidza tag yemukati. Iyo yekubatanidza tag zita rakavharirwa mune asterisks (*), uye inoudza Mailchimp kuti ndeupi ruzivo rwemunyoreri kuti utore kubva kune yako yevateereri runyorwa. Iyo merge tag yemukati ndiwo mavara anozoratidzwa mune yako Mailchimp email mushandirapamwe.

Semuenzaniso, kuisa zita rekutanga muMailchimp template yako, waizoshandisa merge tag |FNAME|. Mailchimp ichatsiva iyi tag yekubatanidza nezita rekutanga remunyoreri wega wega kana email yatumirwa.

Izvo zvakakosha kuti uzive kuti kusanganisa ma tag ane nyaya, saka ita shuwa kuti unoshandisa iyo capitalization chaiyo paunenge uchigadzira merge tag. Pamusoro pezvo, ma tag ekubatanidza anongoratidza ruzivo rwevanyoreri kana rwuripo mune yako yevateereri runyorwa. Kana zita rekutanga remunyoreri risipo kubva pane yako yetsamba rondedzero, semuenzaniso, iyo merge tag ichasiiwa isina chinhu mumushandirapamwe weemail.

Zvino zvatava neruzivo rwekutanga rwekubatanidza ma tag, ngatinyure mukugadzira nekushandisa vateereri kubatanidza ma tag kuisa zita rekutanga revanyoreri muMailchimp maemail.

Kugadzira Merge Tags muMailchimp

Mailchimp merge tags ichakubatsira zvakanyanya mukugadzirisa yako email mushandirapamwe. Kugadzira vateereri kusanganisa ma tag muMailchimp inzira yakatwasuka. Shandisa matanho anotevera kugadzira tag yekubatanidza yezita rekutanga revanyoresa:

• Nhanho yekutanga ndeye Log in yako Mailchimp account uye famba uchienda kune Vateereri tebhu.
• Dzvanya paDashboard Yevateereri uye sarudza rondedzero yevateereri yaunoda kushanda nayo.
• Dzvanya pa Manage Vateereri uye sarudza iyo Settings sarudzo.

• Dzvanya pandima dzevateereri uye *|MERGE|* tags
• Skira pasi kune Merge Tags chikamu uye tinya Wedzera A Munda.
• Sarudza rudzi rwemunda kuti uwedzere. Muchiitiko ichi, "Text"
• Isa iyo yekubatanidza tag zita muMunda Tag bhokisi. Pazita rekutanga, shandisa FNAME.
• Gadzirisa iwo mameseji ekutanga anozoonekwa kana zita rekutanga remunyoreri risipo (somuenzaniso, unogona kuseta kukosha kweiyo "Mhoro apo" kana "Wadiwa wakakosha mutengi").

• Click on Save Changes.

Makorokoto! Iwe uchangobva kugadzira teki yekubatanidza yevateereri yezita rekutanga revanyoreri mune yako Mailchimp yevateereri runyorwa. Ndokumbira utarise, Mailchimp yatove yakatsanangurwa ma tag ekubatanidza ezita rekutanga, zita rekupedzisira, email kero, kero yetsamba, nhamba yefoni uye zuva rekuzvarwa. Kunyangwe izvi zvakafanotsanangurwa, chinyorwa ichi chinokuratidza maitiro ekugadzira nyowani yekubatanidza tag.

Unogona kushandisa matanho ari pamusoro kugadzira mamwe ma tag ekubatanidza aungade.

Izvo zvakakosha kuti uzive kuti merge tag akasiyana kune yega yega rondedzero yevateereri muMailchimp. Kana iwe uine akawanda matsamba ekutumira, iwe unozofanirwa kugadzira akaparadzana ma tag ega ega runyorwa.

Zvino zvawagadzira ako ekubatanidza ma tag, ngationgororei maitiro ekuaisa muMailchimp email mishandirapamwe.

Maitiro ekuisa Zita rekutanga muMailchimp Email Zvemukati

Zvino zvawagadzira mameg tag ezita rekutanga revanyoreri, unogona kuvashandisa kugadzirisa zvirimo zveMailchimp email mishandirapamwe.

Shandisa matanho anotevera kuisa mazita ekutanga mune yako email zvemukati:

• Danho rekutanga ndereGadzira mushandirapamwe mutsva muMailchimp kana kuvhura mushandirapamwe uripo.
• Dzvanya paGadzira mushandirapamwe bhatani kana Rongedza bhatani kuti uwane iyo email mupepeti.

• Sarudza chinyorwa chemukati chaunoda kuisa zita rekutanga.
• Dzvanya pakabatanidza tag kudonhedza bhatani
• Dzvanya paZita rekutanga.

• Iwe unofanirwa kuona kuti iyo yekubatanidza tag yakatowedzerwa kune yako email template.

• Tarisa email yako kuti uone kuti tag yekubatanidza iri kushanda nemazvo. Dzvanya bhatani rekuti "Preview" kumusoro uye wobva wadzvanya "Gonesa live merge tag info" bhatani redhiyo reMailchimp's Preview uye Test mode kuratidza zvemunhu zvemukati zvemunyoreri wemuenzaniso kubva pane yako runyorwa.

• Sevha uye tumira yako email mushandirapamwe kune vanyoreri vako.

Makorokoto! Iwe ikozvino wagadzirisa zvemukati zveMailchimp yako email mishandirapamwe ine zita rekutanga revanyoreri vako. Nekushandisa merge tag kugadzirisa vanyoreri vako nemazita, unogona kugadzira inofambidzana uye yakasarudzika email ruzivo iyo inowedzera kushanda kweemail yako yekushambadzira kuedza.

Zvino ngationgororei kuti tingaisa sei mazita ekutanga evanogamuchira mumutsetse wenyaya weMailchimp email mishandirapamwe.

Maitiro ekuisa Zita rekutanga muMailchimp Chinyorwa Mutsetse

Kuisa mazita ekutanga mumutsara wenyaya weMailchimp email yekushambadzira mishandirapamwe ndiyo imwe yenzira huru dzekuwedzera kurongeka kweiyo email zvemukati. Shandisa matanho anotevera kuisa mazita ekutanga mumitsetse yezvidzidzo zvako:

• Danho rekutanga ndereGadzira mushandirapamwe mutsva muMailchimp kana kuvhura mushandirapamwe uripo.
• Dzvanya paGadzira mushandirapamwe bhatani kana Rongedza bhatani kuti uwane iyo email mupepeti.

• Dzvanya pakanzi "Wedzera mutsara wenyaya" kana "Edit mutsara wenyaya".

• Nyora mavara emutsara wezvidzidzo zvako, kusanganisira iyo merge tag yezita rekutanga. Semuenzaniso, unogona kushandisa mutsara wenyaya unotevera: "Mhoro |FNAME|, tarisa zvatichangoburwa!"

• Tinya bhatani rekuchengetedza
• Tarisa email yako kuti uone kuti tag yekubatanidza iri kushanda nemazvo. Dzvanya "Gonesa live merge tag info" bhatani redhiyo reMailchimp's Preview uye Test modhi kuti uratidze zvakasarudzika zvemunhu munyoreri wemuenzaniso kubva pane yako runyorwa.
• Sevha uye tumira yako email mushandirapamwe kune vanyoreri vako.

Nekushandisa merge tag kuisa mazita ekutanga mumitsetse yezvidzidzo zvako, unogona kuita kuti mishandirapamwe yako yeemail iwedzere kuita uye inoenderana nevanonyoresa. Mitsara yezvidzidzo yakasarudzika inogona kuwedzera mwero wakavhurika wemaemail ako, sezvo iwo achibata kutarisisa kwevanyoreri vako uye kuvaita kuti vawedzere kudzvanya nekuverenga zvimwe zvese zvemukati.

Zvakakosha kuziva kuti kunyange kushandisa mazita ekutanga mumitsetse yezvidzidzo kunogona kubudirira, zvakakosha kushandisa nzira iyi nekufunga uye nemwero. Kunyanya kushandiswa kwemunhu pachako kunogona kuuya sekusina kutendeseka kana kunyengera, saka ive shuwa yekuenzanisa zvemukati zvemunhu nemamwe mazano ekuita vanyoreri vako.

Zvino zvaunoziva kuisa zita rekutanga remunyoreri mune ese ari maviri ezvinyorwa uye mitsara yezvinyorwa zveMailchimp mishandirapamwe, unogona kutanga kuyedza neako uye woona kuti zvinokanganisa sei kushanda kweemail yako yekushambadzira kuedza.

Kuedza uye Previewing Merge Tags

Usati watumira yako email macampaign nema merge tag, zvakakosha kuti uedze uye utarise iwo kuti uone kuti ari kushanda sezvaitarisirwa. Shandisa matanho anotevera kuyedza uye kuona kusanganisa tag muMailchimp:

• Danho rekutanga ndereGadzira kana kuvhura iripo email mushandirapamwe muMailchimp.
• Dzvanya paPreview iri mukona yekurudyi yeemail edhita.
• Dzvanya bhatani re "Gonesa live merge tag info" redhiyo bhatani rekuona.

• Muiyo Preview Mode skrini, sarudza munhu anonyoresa kubva kune yako email runyorwa kuti utarise iyo email yemukati ine mameji tag akaiswa.
• Ona kuti zita rekutanga kana imwe nzvimbo yetsika iri kuratidzwa nenzira kwayo.
• Kana iyo merge tag isiri kushanda sezvaitarisirwa, tarisa kuti une chaiyo merge tag syntax uye kuti rondedzero yako yevateereri ine ruzivo rwakakodzera.
• Kana iwe uchida kuita shanduko kune yekubatanidza tag kana zvimwe zvemukati email, dzokera kune email mupepeti kuti ugadzirise.
• Ita shuwa kuti wasanganisira yekusanyoreswa chinongedzo mumushandirapamwe wako weemail kuitira kuti vanyoreri vagone kubuda mukugashira email macampaign kubva kwauri.
• Paunenge uchinge wagutsikana nekutarisa, unogona kutumira email yekuyedza kwauri kana dzimwe nhengo dzechikwata, kana kutumira iyo email mushandirapamwe kune yako yevateereri runyorwa. Iyi ndiyo imwe yedzakanakisa nzira dzekuona kuti hapana zvikanganiso mumushandirapamwe wako weemail.

Kuedza uye kuongorora yako email macampaign ne merge tag inhanho yakakosha mukuona kuti vanyoreri vako vanogashira zvemunhu uye zvinobata zvemukati. Nekutora nguva yekuona kuti ma tag ako ekubatanidza ari kushanda sezvaitarisirwa, unogona kudzivirira kutumira maemail ane zvikanganiso kana akatyoka ma tag, izvo zvinogona kukanganisa ruzivo rwevanyoreri vako.

Pamusoro pekuyedza merge tag, zvakare ipfungwa yakanaka yekutarisa yako email macampaign pamidziyo yakasiyana uye email vatengi. Izvi zvinogona kukubatsira kuti uve nechokwadi chekuti email yako yemukati uye fomati inotaridzika zvakanaka pamhando dzese dzemidziyo, kubva kumakomputa edesktop kusvika kune nharembozha.

Pakazere, kuyedza uye kuongorora ako ekubatanidza tag uye email mishandirapamwe chikamu chakakosha cheiyo email yekushambadzira maitiro. Nekutora nguva yekuona kuti zvese zviri kushanda nemazvo, unogona kuwedzera kushanda kwemishandirapamwe yako izvo zvichabatsira kuvandudza kuvhurika uye kudzvanya mwero weemail mishandirapamwe.

Advanced Techniques for Personalization

Nepo kuisa mazita ekutanga mune e-mail zvemukati uye mitsara yezvidzidzo kutanga kwakanaka kugadzirisa yako email mishandirapamwe, kune mamwe matekiniki epamusoro aunogona kushandisa kutora hunhu kune inotevera nhanho. Heano mamwe matekiniki epamberi ekugadzirisa yako Mailchimp mishandirapamwe:

1. Segmentation: Imwe yedzakanyanya simba nzira dzekugadzirisa yako email mishandirapamwe ndeye kupatsanura vateereri vako zvichibva pane zvavanofarira, maitiro, uye huwandu hwevanhu. NeMailchimp's segmentation maturusi, unogona kugadzira mishandirapamwe yakanangwa yemapoka chaiwo evanyoreri, ayo anogona kuwedzera kubatanidzwa uye kutendeuka mitengo.
2. Dynamic Content: Mailchimp's inosimba yemukati chimiro inokutendera iwe kuti uratidze akasiyana emukati mabhuroki kune akasiyana zvikamu zvevateereri vako zvichienderana nezvavanofarira, maitiro, kana nzvimbo. Semuyenzaniso, unogona kuratidza kurudziro dzechigadzirwa zvakasiyana zvichienderana nezvawakatenga kare kana kuratidza mabhatani ekudanwa-ku-chiito akasiyana zvichienderana nenzvimbo yavo.
3. Personalized Product Recommenditions: Kana iwe uine e-commerce chitoro, unogona kushandisa Mailchimp's chigadzirwa kurudziro chimiro kuti uzviratidze otomatiki zvigadzirwa kune vanyoreri zvichienderana nekutsvaga kwavo kana nhoroondo yekutenga. Izvi zvinogona kubatsira kuwedzera kutengesa uye kuvimbika kwevatengi nekuratidza vanyoreri zvigadzirwa zvinoenderana uye zvakagadzirirwa munhu kune zvavanofarira.
4. Yakasarudzika Promo kodhi, makuponi uye zvinopihwa: Kupa yakasarudzika kodhi yekusimudzira, zvidzoreso kana makuponi kune vanyoreri inogona kuva nzira ine simba yekuwedzera kubatikana uye shanduko. NeMailchimp's merge tag uye otomatiki maficha, unogona kugadzira otomatiki mishandirapamwe iyo inopa yakasarudzika zvidzikiso kana zvinopihwa kune vanyoreri zvinoenderana nemaitiro avo kana zvavanoda.
5. Mapeji ekumhara akasarudzika: Kana munyoreri achidzvanya pane chinongedzo mune yako email, ivo vanoendeswa kune yekumhara peji. Nekugadzirisa mapeji ako ekumhara ane zvine simba zvemukati kana yakasarudzika chigadzirwa kurudziro, unogona kugadzira isina musono uye yakasarudzika chiitiko kune vanyoreri, iyo inogona kuwedzera kubatikana uye shanduko. Iwe unogona zvakare kutora mukana wekuva nemafomu ekusayina pamapeji ako ekumhara ayo achakubatsira kuunganidza ruzivo rwevanhu vatsva kuwebhusaiti yako kana avo vasati vari mubhuku rako rekero.

Pakazere, kusarudzika chinhu chakakosha chekushambadzira email kushambadzira, uye kune akawanda epamberi matekiniki aunogona kushandisa kutora munhu kune inotevera nhanho. Nekushandisa zvikamu, zvine simba zvemukati, mifananidzo ine simba, yakasarudzika chigadzirwa kurudziro, yakasarudzika makuponi uye zvinopihwa, uye yakasarudzika mapeji ekumhara, unogona kugadzira yakasarudzika yakasarudzika ruzivo kune vako vanyoresa iyo inogona kuwedzera kubatikana, kutendeuka, uye kuvimbika kwevatengi.

Maitiro Akanyanya Ekushandisa Merge Tags muMailchimp

Kana zvasvika pakushandisa merge tag muMailchimp, pane mamwe maitiro akanakisa aunofanirwa kutevedzera kuti uone kuti maemail ako akasarudzika, anoshanda, uye inyanzvi. Heano mamwe mazano:

1. Gara uchiyedza uye tarisa ma tag ako ekubatanidza usati watumira: Zvakakosha kuve nechokwadi chekuti ma tag ako ekubatanidza ari kushanda nemazvo usati watumira email yako. Shandisa Mailchimp's preview uye maturusi ekuyedza kutarisa kuti ma tag ekubatanidza ari kuisa iwo ruzivo rwakakwana.
2. Usazviwedzere ne personalization: Nepo kusarudzika kuchigona kushanda, haudi kukwira uye kuita kuti maemail ako anzwe kutyisa kana spammy. Shandisa merge tag zvine hungwaru uye zvishoma, uye ita shuwa kuti iyo personalization inowedzera kukosha kune anogamuchira.
3. Chikamu vateereri vako: Kuita kuti kusarudzika kwako kunyanye kushanda, funga kupatsanura vateereri vako zvichienderana nezvavanofarira, nzvimbo, kana maitiro. Izvi zvinokutendera kuti ugadzirise zvirimo zvako zvakanyanya kunyanya kune mumwe nemumwe anogamuchira.
4. Chengetedza data rako rakachena uye neazvino: Ita shuwa kuti une ruzivo rwechokwadi uye rwechizvino-zvino rwemugamuchiri wega wega, uye kuti uri kungoshandisa ma tag ekubatanidza eminda yauine data rayo. Izvi zvichabatsira kudzivirira kukanganisa uye kuona kuti yako yemunhu ndeyechokwadi.
5. Shandisa merge tags nenzira yechisikigo+ Izvi zvichaita kuti personalization inzwe kuve yechokwadi uye isingaite segimmick.

Nekutevera aya akanakisa maitiro, unogona kushandisa merge tag kugadzirisa yako Mailchimp maemail nenzira inonzwa inyanzvi, inoshanda, uye yakakosha kune vateereri vako.

mhedziso

Mukupedzisa, kusarudzika chinhu chakakosha chekushambadzira email kushambadzira, uye kushandisa merge tag muMailchimp inogona kuve chishandiso chine simba kuita izvi. Nekuisa mazita ekutanga mune yako email template uye mitsara yezvidzidzo, unogona kugadzira yakawedzera yakasarudzika ruzivo kune vateereri vako uye nekuwedzera mukana wekuti vachabatana nemaemail ako.

Kugadzira ma tag ekubatanidza muMailchimp inzira yakatwasuka, uye nechinguva chidiki chekuyedza uye kugadzirisa, unogona kuona kuti ma tag ako ekubatanidza ari kushanda nemazvo uye kuendesa yaunoda personalization. Pamusoro pezvo, nekutevera akanakisa maitiro ekushandisa merge tag, sekuyedza uye kuongorora usati watumira, kupatsanura yako Mailchimp vateereri, uye kuchengeta data rako rakachena, unogona kuwedzera kushanda kwemaitiro ako emunhu.

Pakazere, nekushandisa merge tag kugadzirisa yako Mailchimp maemail, unogona kugadzira inofambidzana, yakakodzera, uye yakakosha ruzivo kune vanyoreri vako, izvo zvinogona kutungamira mukuwedzera kuvhura, kudzvanya, uye shanduko. Saka zviedze uye uone kuti kusarudzika kunogona kuita mutsauko mukuedza kwako kweemail kushambadzira.

Asi rangarira, hunhu hausi hwekungoisa mazita ekutanga mumaemail ako. Kune dzimwe nzira dzakawanda dzekushandisa merge tag uye mamwe maitiro emunhu kugadzira yakawedzera kurongeka chiitiko kune vanyoreri vako. Semuyenzaniso, unogona kushandisa ma merge tag kuti ubatanidze kurudziro yezvigadzirwa zvemunhu zvichienderana nezvakatengwa kare, kana kutumira zvakanangwa zvichienderana nenzvimbo, zvaunofarira, kana maitiro emunyoreri.

Paunenge uchishandisa merge tags, zvakakoshawo kuti uchengetedze data rako rakachena uye neazvino, sezvo ruzivo rusina chokwadi kana rwechinyakare runogona kutungamira kune zvisirizvo zvemunhu kana kukuvadza zita remunhu anotumira. Saka iva nechokwadi chekugara uchichenesa rondedzero yako uye kubvisa chero isiriyo kana yakabhowa email kero.

Usakanganwe kuwedzera chinongedzo chekusanyoreswa mumushandirapamwe wako weemail kuitira kuti vanyoreri vagone kubuda mukugashira email macampaign. Kana iwe usina kunyoresa link mumushandirapamwe wako weemail, unogona kunge uine njodzi yevanyoreri vanomaka yako email mushandirapamwe se spam izvo zvinokuvadza domain yako uye IP mukurumbira zvakanyanya apo yako ramangwana email macampaign anozoguma mune spam folda kweakawanda vanyoreri vako.

Muchidimbu, kushandisa merge tag kugadzirisa yako Mailchimp maemail inzira ine simba yekugadzira inobatanidzwa uye inoshanda yekushambadzira email yekushambadzira. Nekunzwisisa izvo zvekutanga zvekubatanidza ma tag, kutevedzera akanakisa maitiro, uye nekuongorora epamberi maitiro emunhu, unogona kugadzira chaiyo yakasarudzika chiitiko kune vanyoreri vako inoburitsa mhedzisiro yebhizinesi rako.

Ndinovimba wakanakidzwa neiyi blog post, uye rombo rakanaka!