Iyo yakabudirira email yekushambadzira chirongwa inogona kutariswa senzira yekusimudza zvakanyanya kuzivikanwa kwekambani brand uye kumisa kuvimba.

Hazvina mutsauko kuti kambani inopa masevhisi kana zvinhu. Kushandisa email yekushambadzira nzira kunogona kubatsira mune dzakasiyana siyana dzehunyanzvi minda, inosanganisira zvinotevera:

• kubudirira kwehupfumi;
• kushambadzira kwechigadzirwa;
• kuwedzera kwekutengesa;
• mumwe nomumwe akarongedzerwa kutaurirana kwevatengi;
• kuvaka nharaunda yevanyoreri vako online.

Zvakadaro, kungotumira maemail kune akawanda maemail account hakuna kukwana. Kuti uwane kudzoka kwakanaka pakudyara (ROI), zvakakosha kuti uteedzere matsamba ekuita metrics.

Chii Chaizvo Chinonzi Email Engagement?

Icho chiyero chekuti vanyoreri vanoita sei kune tsamba dzako. Iyi metric inosanganisira nhamba yevanyoresa uye mhinduro dzavo kune zviri mutsamba yega yega. Nekuda kweizvozvo, zvirongwa zveemail zvinogona kutariswa sechinhu chakakosha chekushambadzira bhizinesi. Nyanzvi yeemail inobata vanyoreri kuziviswa nezve zvigadzirwa zvitsva nemasevhisi, inotumira zvinyorwa zvenhau, zvichingodaro.

Nepo email kushambadzira kungaite sekutambisa kwekuedza, hazvisi, uye iwe unofanirwa kuyedza kusimudzira yako email yekushambadzira mushandirapamwe uchishandisa mamwe emazano mune ino chinyorwa.

Recommendations for Kuvandudza Email Engagement

Zvino ngationei zvaungaita nhasi kuti uwedzere kushanda kwemaemail campaigns.

1. Wedzera kushanda kwefomu rekunyorera

Fomu rekunyorera ndiro chishandiso chikuru chekuunganidza vanyoreri. Naizvozvo, hazvina kukwana kungowedzera fomu rekunyorera kune saiti. Izvo zvinodikanwa kuita kuti mushandisi azvione. Kurudzira vatengi kuti vasiye maemail avo vachichinjana nekupihwa kwakanaka. Inogona kunge iri kuderedzwa, chipo, kana kutora chikamu mukusimudzira kwakavharwa kana chiitiko.

Semuenzaniso, kana iwe uchipa chero zvigadzirwa, ipa kuti unyore kune pepanhau kuti ugamuchire chipo paunenge uchitenga.

Shandisa pop-up mafomu ekunyorera. Zvinoenderana netsvagiridzo, avhareji pop-up shanduko chiyero ndeye 3.09%. Izvi zvinoreva kuti kana saiti yako ikashanyirwa nevanhu vangangoita zana zuva rega rega, ipapo iwe unokwezva vanosvika makumi mapfumbamwe nevaviri vanyoreri mumwedzi. Ndokumbira utarise, iyi iavhareji uye inogona kunge yakapetwa katatu kumusoro.

Iyo pop-up fomu, inoonekwa panguva chaiyo, inobatsira mushandisi kuwana mhinduro inodiwa kana kuvakurudzira kutenga. Kune iyo pop-up yekunyorera fomu kuti isagumbure vashanyi uye nekukubatsira iwe kuzadzisa zvinangwa zvako, tevera inotevera mitemo:

• Usaratidze pop-ups panguva imwe chete nemamwe mapop-ups. Kana mitsara yakati wandei ikaonekwa pachiratidziri kamwechete, zvinokanganisa kutarisa kwemuenzi uye, zvakanyanya kukosha, zvinogumbura. Naizvozvo, ita shuwa kuti iyo pop-up haipesane nechero chinhu.
• Ita shuwa kuti fomu rekunyorera haribudi kune vashandisi vane mvumo. Kana vashanyi vakapinda mumaakaundi avo ega, saka email kero dzavo dziri pane yako yetsamba. Nekuda kweizvozvo, iyo pop-up fomu haisisina basa kwavari.
• Ita shuwa kuti pop-up haizokanganisa mutengi kubva pakutenga. Kuti uite izvi, usaratidze fomu kune avo vanoisa odha mungoro yekutenga.
• Usaburitse fomu rekunyorera kune vashanyi vakashanyira saiti kubva mutsamba. Sezvakaitika kune vashandisi vane mvumo, iyo pop-up haina basa kwavari.
• Seta nguva yekuratidzira. Usakurudzira vashandisi kunyoresa pakarepo mushure mekuvhura saiti. Vabvumire "kutarisa-tarisa". Rangarira, fomu rekunyorera repop-up rinounza mhedzisiro chete kana richinge raratidzwa panguva chaiyo uye munzvimbo chaiyo.

Kuti uwedzere kushanda kwefomu rekunyorera, ita kuti ive yakasarudzika. Semuenzaniso, gadzira pop-up kune yega yega chigadzirwa chikamu.

2. Govera vateereri vako uye gadzirisa zvemukati mako

Iwe haugone kuzadzisa yako email yekushambadzira zvinangwa kana iwe ukatumira ruzivo rusina basa kune vashandisi. Iko kubaya kweakakamurwa email mishandirapamwe kuri nani kana ichienzaniswa neasina-zvikamu, uye hunhu hunowedzera mari kanenge katanhatu.

Kuti ugadzirise zvirimo zvako, tanga wagovera vateereri vako. Pane nzira dzakasiyana dzekuisa vanyori mumapoka:

• kuburikidza nemurume nezera;
• by geolocation;
• nezvikamu zvezvinhu zvakatengwa;
• nehuwandu hwekutenga;
• nemaitiro pawebhusaiti kana mutsamba;
• nezvido;
• nenzvimbo yebasa;
• nenguva yekunyoresa.

Iwe unogona kuita chikamu chekutanga panguva yekunyorera.

3. Gadzirisa matsamba ekutumira

Matsamba ekutumira anowedzera kubatanidzwa kwevateereri. Iwo anotumirwa otomatiki mushure mekunge mushandisi aita chinokonzeresa chiito. Mameseji akadaro anokubvumira kuyeuchidza nezvebhasiketi rakasiiwa, zivisa nezve kukwidziridzwa uye kupa zvigadzirwa zvinoenderana nemapeji akatariswa kana rondedzero yechishuwo.

Trigger mavara anobatsira kuti usapotsa kutengesa uye dzosera mutengi kunzvimbo yacho nenguva. Matsamba akadai anosanganisira:

• tsamba dzekusimbisa kunyoresa;
• transactional mailings;
• mabhii pamusoro pengoro yekutenga yakasiiwa;
• matsamba ezororo;
• tsamba dzekutenda mushure mekutenga;
• mabhii akavakirwa pahunhu;
• activation letters.

Kana usati washandisa mazhinji acho, inguva yekutanga kuzviita.

4. Edza nezvirimo uye itisa kupatsanura kuyedzwa

Iyo yakareba vashandisi vari vanyori vekambani, iyo inoderera kubatanidzwa kwavo. Naizvozvo, kuchengetedza kufarira kwevanogamuchira mukati email zvinyorwa, zvinodikanwa kugara uchirwira kutarisa kwavo uye kugadzira mishandirapamwe yakasiyana-siyana yekugadzira. Wedzera anobatsira mavhidhiyo, anodyidzana zvinhu, uye maGIF kumaemail ako. Tarisa muenzaniso uri pasi apa.

Kuti urege kurasikirwa nevakasika, usavimba chete ne intuition. Ita kupatsanura kuedza. Gadzira sarudzo mbiri dzekutumira uye edza musoro weemail, bhatani rekufona-ku-chiito, kana zvirimo. Kupatsanura kuyedzwa kunobatsira kuona iyo inonyanya kushanda mavara fomati.

5. Sarudza nguva yakakodzera yekutumira

Nguva inokanganisa kushanda kwemaemail campaigns. Mazana emaemail anounganidza mubhokisi remushandisi zuva rega rega, uye kuti asarasika pakati pavo, zvinodikanwa kuziva kana zviri nani kutumira tsamba yenhau. Nekudaro, hapana nguva chaiyo, nekuti zvinoenderana nevanotarirwa vateereri, bhizinesi nzvimbo, uye zvimwe zvinhu.

Saka sei kuziva zuva rakanakisa uye nguva? Heano mazano mana ekukubatsira kuti uzvione:

• Ongorora saiti statistics. Ona kuti ndeapi mazuva evhiki uye kuti ndeapi nguva yekupinda yakanyanya. Wobva wagadzira tsamba yenhau maererano nedata yakagamuchirwa uye ongorora mhedzisiro.
• Wona mazita evakwikwidzi vako etsamba. Iyi haisi iyo nzira chaiyo, asi inogona kubatsira. Kazhinji, vashandisi vanonyorera kune zvinopihwa kubva kumakambani akasiyana, saka, mukuwedzera kune tsamba dzako, ivo vanogamuchirawo tsamba kubva kune vanokwikwidza. Wona pavanotumira tsamba, uye edza kutumira mishandirapamwe yako nguva pfupi yapfuura kana, zvakasiyana, gare gare.
• Ita bvunzo dzeA/B kusimbisa kana kuramba fungidziro uye kuwana nguva yakakwana.
• Usakanganwa kudaro track statistics uye kuongorora kushanda.

6. Reactivate passive subscribers uye bvisa isingashande contacts

Tevera avo vakarega kuvhura mazita emakambani ekutumira tsamba uye vatangezve. Kurudzira vanyoreri kuti vabatane zvakare uye vawedzere kuchengetwa kwevatengi. Semuyenzaniso, vape kudzikisira kwavo kana mamwe mabhenefiti anozoita kuti vaite chavanoda kuita.

Kana mushandisi asina kuvhura reactivation newsletter, itumire zvakare, asi shandura nyaya ye email. Kana izvi zvisina kuunza mhinduro, bvisa iyo email kero. Rangarira, hakusi kuwanda kwetsamba yetsamba yakakosha, asi kunaka kwayo. Dzima vanyoreri vasingafarire kuti udzivise kukanganisa kwehuwandu uye kuunganidzwa kwemakero asiri iwo.

7. Shandisa gamification kusiyanisa maemail ako

Mitambo inzira yakanaka yekubata uye kubata kutarisisa kwevashandisi. Gamification inokwezva nyowani uye inovandudza kufarira kwevateereri vekare. Semuenzaniso, iwe unoda kubata kutengeswa kwemwaka nemitengo. Vanyoreri vanozokunda kuhwina izvi zvidzikiso kana kuita mabasa akareruka kuti vawane nechido chikuru pane chavanozoverenga nezve inotevera kutengeswa mutsamba.

• Wadii kushandisa zvinhu zvemutambo pakutanga? Sezvo mitambo iri mumeseji:
• chiyero chekushandura chichava 2.5 nguva yakakwirira;
• cheki yeavhareji ichava 15% yakakwirira;
• mari yacho ichava 300% yakakwirira.

8. Kuvandudza mazita ako ekutumira nguva dzose

Nhasi zvakaoma kumira pakati pevakwikwidzi, asi zvakakosha zvakanyanya kuzadzisa zvinangwa zvako. Nyorera kune zvinyorwa zvetsamba zvemamwe makambani. Ongorora magadzirirwo emaemail avo, zvirimo, uye maitiro emunhu. Funga nezve izvo zvakakosha kucherechedzwa, uye chii chingaitwa nani. Usadzokorora maitiro evakwikwidzi, iva wepakutanga.

Rangarira, kune yakabudirira email kushambadzira, hazvina kukwana kuwana vashandisi vevashandisi - iwe unofanirwa kuhwina nyasha dzavo uye kuramba vakatarisa. Naizvozvo, tevera manhamba, edza tsamba dzeemail, ongorora mhedzisiro, uye gara uchinatsiridza mishandirapamwe yako.

mhedziso

Kana iwe ukaona kuti maemail ako haashande sezvaaimboita uye vanhu vasingavapindure kazhinji, aya matipi akareruka achakubatsira iwe kuwedzera kubatanidzwa kuitira kuti yako email yekushambadzira mushandirapamwe ikuunze iwe zvirinani.

Zvinokurudzirwa kuratidza izvo zvirimo izvo vanyoreri vako vachagamuchira kubva kwauri uye kuvatumira mabhii emunhu ekutenda kuvaka hukama hwakanaka.

Govera vateereri vako uye shandisa otomatiki kutaurirana nevanyoreri vako panguva chaiyo. Batidza mafoni akasimba kuita chiito, shongedza email kune nharembozha, uye nyora zvinonakidza misoro, uye iwe unobva wawedzera kuita kwako mukushambadzira email.

Tsvaga uye edza nzira nyowani kana dzechinyakare dzausina kushandisa kwenguva yakareba kuti uvandudze kuita maemail. Kuchengeta kufarira kwevatengi mumhando yako uye tsamba dzako dzenhau ndeimwe yemakiyi ekubudirira.