Unbounce is a powerful landing page builder that allows businesses and marketers to create high-converting landing pages without the need for coding or technical skills. It is a popular tool that has been integrated by thousands of businesses around the world in their marketing campaigns to increase their online sales and conversion rates.
One of the key aspects that businesses need to consider when choosing a landing page builder is the pricing plans offered by the platform. Unbounce offers four pricing plans: Launch, Optimize, Accelerate, and Concierge, each with its own set of features, benefits, and costs.
Although there are many blog posts about this topic on the internet, in this most comprehensive and detailed blog post on how much does unbounce cost, we will provide you with an overview of the different pricing plans offered by Unbounce, including the features included in each plan, the costs involved, and any limitations or drawbacks of each plan. By the end of this article, you will be able to make an informed decision on which plan is right for your business.
Overview of Unbounce Pricing Plans
The Launch plan is the basic plan offered by Unbounce and is designed for startups and small businesses that are just getting started with landing page optimization. This plan includes features such as A/B testing, landing page builder, and basic integrations. The Launch plan costs $99 per month for the monthly payment plan and $74 per month for the yearly payment plan.
The Optimize plan is designed for businesses that are looking to improve their landing page optimization and conversion rates. This plan includes features such as advanced A/B testing, Smart Traffic, and more integrations. The Optimize plan costs $145 per month for the monthly payment plan and $109 per month for the yearly payment plan.
The Accelerate plan is designed for businesses that are scaling their marketing efforts and require more advanced features and capabilities. This plan includes features such as AMP landing pages, salesforce integration, and customer support via phone. The Accelerate plan costs $240 per month for the monthly payment plan and $180 per month for the yearly payment plan.
The Concierge plan is designed for businesses that require a high level of customization and support. This plan includes all the features of the Accelerate plan, as well as personalized onboarding, custom integrations, and a dedicated customer success manager. The Concierge plan costs $625 per month for the monthly payment plan and $469 per month for the yearly payment plan.
Unbounce Launch Plan
If you are on a tight budget, the Unbounce Launch Plan is their most basic plan but it still has a lot to offer. It is suitable for small business owners and entrepreneurs who are just starting out with their online marketing efforts and looking for the best deal. The plan costs $99 per month if you choose to pay on a monthly basis or $74 per month for the annual subscription plan.
The Launch Plan includes access to all of Unbounce’s core features such as unbounce landing pages, popups and sticky bars. You can also create up to 500 conversions and have a maximum of 20,000 visitors per month. Unbounce also offers you the ability to create unlimited domains and you can integrate with email marketing services such as Mailchimp, Campaign Monitor, AWeber and more.
One of the most important features of the Launch Plan is its ability to create mobile-responsive pages that can be easily viewed by mobile users on any device. You can also access Unbounce’s extensive library of pre-designed templates and customize them to your liking. You can also use Unbounce’s drag-and-drop builder to create your own pages from scratch without any coding knowledge.
Another benefit of the Launch Plan is that it comes with SSL encryption, which ensures that your landing pages are secure and trustworthy to visitors. You can also use Unbounce’s A/B testing feature to experiment with different page variations and determine which one performs best.
Overall, the Launch Plan is a great option for those who are just starting out with their online marketing efforts and want a simple, yet powerful tool to help them create effective landing pages.
Unbounce Optimize Plan
The Optimize Plan is the next level up from the Launch Plan and offers a more comprehensive set of features for businesses looking to improve their landing page optimization. At $145 per month (or $109 per month if you go for the annual billing plan), the Optimize Plan is a good choice for businesses that want to take their landing page optimization to the next level.
One of the key features of the Optimize Plan is A/B testing, which allows businesses to test different versions of their landing pages to see which ones perform best. With A/B testing, businesses can make data-driven decisions about their landing pages and optimize them for maximum conversions. The Optimize Plan also includes dynamic text replacement, which allows businesses to personalize their landing pages based on the keywords and ad copy that brought visitors to the page.
The Optimize Plan also includes a range of integrations with other marketing tools, including email marketing platforms, CRM systems, and analytics tools. This makes it easier for businesses to integrate their landing pages with their existing marketing stack and get a more comprehensive view of their marketing performance.
Another useful feature of the Optimize Plan is the ability to create popups and sticky bars, which can be used to capture leads and drive conversions on any page of a website. With the Optimize Plan, businesses can create and customize popups and sticky bars using Unbounce’s drag-and-drop editor, and set triggers and targeting rules to ensure they are displayed to the right audience at the right time.
Overall, the Optimize Plan is a powerful tool for businesses looking to take their landing page optimization to the next level. With A/B testing, dynamic text replacement, integrations with other marketing tools, and the ability to create popups and sticky bars, businesses can create highly personalized and targeted landing pages that drive conversions and help them achieve their marketing goals.
Unbounce Accelerate Plan
The Accelerate Plan is the next step up from the Optimize Plan and is designed for businesses that need more advanced features and capabilities to drive their landing page optimization efforts. At $240 per month (or $180 per month if you go for the annual billing plan), the Accelerate Plan includes all the features of the Optimize Plan, plus additional advanced features.
One of the key features of the Accelerate Plan is the ability to build AMP landing pages. Accelerated Mobile Pages (AMP) are mobile-optimized web pages that load quickly and provide a better user experience on mobile devices. With the Accelerate Plan, businesses can create AMP landing pages that are optimized for mobile devices and can help improve their mobile conversions.
Another key feature of the Accelerate Plan is the ability to create and test multi-step forms. Multi-step forms are a series of forms that are presented to visitors in a step-by-step process. By breaking up the form into smaller steps, businesses can improve the user experience and increase the completion rate of their forms.
The Accelerate Plan also includes access to Unbounce’s Smart Traffic feature, which uses machine learning to automatically send visitors to the landing page variant that is most likely to convert for them. With Smart Traffic, businesses can optimize their landing pages in real-time and ensure that they are delivering the best possible user experience to each visitor.
In addition to these features, the Accelerate Plan includes a range of other advanced features and capabilities, including advanced integrations, custom scripts, and more. With these features, businesses can create highly customized and targeted landing pages that drive conversions and help them achieve their marketing goals.
Overall, the Accelerate Plan is a powerful tool for businesses that need advanced features and capabilities to drive their landing page optimization efforts. With features like AMP landing pages, multi-step forms, and Smart Traffic, businesses can create highly personalized and optimized landing pages that deliver a great user experience and drive conversions.
Unbounce Concierge Plan
The Concierge Plan is Unbounce’s top-tier plan, which includes all of Unbounce’s features, designed for businesses that need an all-inclusive solution for their landing page optimization efforts. Priced at $625 per month (or $469 per month if you go for the annual subscription), the Concierge Plan includes all the features of the Accelerate Plan, plus additional benefits and services.
One of the key benefits of the Concierge Plan is access to Unbounce’s Conversion Intelligence team. This team of experts provides personalized guidance and support to help businesses achieve their landing page optimization goals. With the help of this team, businesses can get expert advice on landing page design, A/B testing, and optimization strategies to improve their conversion rates.
Another key benefit of the Concierge Plan is access to Unbounce’s Launch Success Program. This program provides businesses with a dedicated launch specialist who will work with them to plan and execute a successful landing page launch. The Launch Success Program includes a range of services, including landing page design, custom integrations, and conversion optimization.
The Concierge Plan also includes advanced features such as multi-domain support, advanced security features, and more. With multi-domain support, businesses can create landing pages for multiple domains and subdomains, making it easier to manage their landing page portfolio. Advanced security features, such as two-factor authentication and single sign-on (SSO), help keep landing page data and customer information secure.
In addition to these benefits, the Concierge Plan includes priority support, with guaranteed response times for technical issues and unbounce account management. This ensures that businesses always have access to the support they need to keep their landing page optimization efforts on track.
Overall, the Concierge Plan is a comprehensive solution for businesses that need advanced features, personalized guidance, and dedicated support for their landing page optimization efforts. With access to Unbounce’s Conversion Intelligence team, the Launch Success Program, and a range of advanced features, businesses can create highly optimized and targeted landing pages that drive conversions and help them achieve their marketing goals.
In conclusion, Unbounce offers a range of pricing plans to suit businesses of all sizes and budgets. The Launch Plan is the most affordable option and provides a good range of features for businesses that are just getting started with landing page optimization. The Optimize Plan offers additional features, such as A/B testing and dynamic text replacement, to help businesses improve their conversion rates.
The Accelerate Plan is designed for businesses that require more advanced features, such as AMP landing pages and advanced integrations. Finally, the Concierge Plan offers a personalized approach to landing page optimization, with dedicated support, personalized training, and advanced analysis.
When choosing an Unbounce pricing plan, it’s important to consider the specific needs of your business and the features that will be most useful for achieving your marketing goals. It’s also worth noting that Unbounce offers a 14-day free trial for all its plans, so businesses can try out the platform and its features before committing to a paid plan.
Overall, Unbounce is a powerful and flexible landing page builder that can help businesses to achieve high conversion rates and achieve their marketing goals more effectively. With a range of pricing plans to choose from, businesses can find the best unbounce plan to suit their needs and budget, and start creating high-converting landing pages today.