Ib txoj kev npaj ua lag luam email tau zoo tuaj yeem pom tau tias yog ib txoj hauv kev los txhawb nqa lub tuam txhab kev paub txog kev lag luam thiab tsim kev ntseeg siab.

Nws tsis muaj qhov sib txawv txawm tias lub tuam txhab muab kev pabcuam lossis khoom muag. Kev siv txoj hauv kev lag luam email tuaj yeem ua tau zoo hauv ntau yam kev tshaj lij, suav nrog cov hauv qab no:

• economic efficiency;
• kev lag luam khoom;
• nce hauv kev muag khoom;
• kev sib txuas lus ntawm tus kheej rau cov neeg siv khoom;
• tsim lub zej zog rau koj cov neeg siv khoom online.

Txawm li cas los xij, tsuas yog xa email rau ntau tus email account tsis txaus. Txhawm rau kom tau txais txiaj ntsig zoo ntawm kev nqis peev (ROI), nws yog qhov tseem ceeb rau kev taug qab cov ntawv xov xwm kev sib koom ua ke.

Dab tsi yog Email Kev Koom Tes?

Nws yog ib qho kev ntsuas seb cov neeg sau npe yuav ua li cas rau koj cov ntawv. Qhov kev ntsuas no suav nrog tus lej ntawm cov neeg siv khoom nquag thiab lawv cov lus teb rau cov ntsiab lus ntawm txhua tsab ntawv. Raws li qhov tshwm sim, cov phiaj xwm email tuaj yeem raug saib raws li qhov tseem ceeb ntawm kev lag luam tshaj tawm kev lag luam. Tus kws tshaj lij email tuav cov neeg siv khoom paub txog cov khoom tshiab thiab cov kev pabcuam, xa cov ntawv xov xwm, thiab lwm yam.

Thaum kev lag luam email tuaj yeem tshwm sim los ntawm kev siv dag zog, nws tsis yog, thiab koj yuav tsum sim txhim kho koj cov phiaj xwm kev lag luam email siv qee cov lus qhia hauv kab lus no.

Cov lus pom zoo rau kev txhim kho Email kev koom tes

Tam sim no cia saib seb koj tuaj yeem ua dab tsi niaj hnub no txhawm rau ua kom muaj txiaj ntsig ntawm email phiaj xwm.

1. Ua kom muaj txiaj ntsig ntawm daim ntawv tso npe

Daim ntawv sau npe yog lub cuab yeej tseem ceeb rau kev sau cov neeg siv npe. Yog li ntawd, nws tsis txaus tsuas yog ntxiv ib daim ntawv teev npe rau lub xaib. Nws yog ib qho tsim nyog kom tus neeg siv pom nws. Txhawb kom cov neeg siv khoom tawm hauv lawv cov email hauv kev sib pauv rau qhov kev pom zoo. Nws tuaj yeem yog qhov luv nqi, khoom plig, lossis kev koom nrog hauv kev tshaj tawm kaw lossis kev tshwm sim.

Piv txwv li, yog tias koj muab cov khoom lag luam, muab tso rau hauv daim ntawv xov xwm kom tau txais khoom plig thaum yuav khoom.

Siv cov ntawv sau npe pop-up. Raws li kev tshawb fawb, qhov nruab nrab pop-up hloov dua siab tshiab ntsuas yog 3.09%. Qhov no txhais tau hais tias yog tias koj lub vev xaib raug mus xyuas los ntawm ib puas tus neeg txhua hnub, ces koj yuav nyiam tsawg kawg yog 92 tus neeg rau npe hauv ib hlis. Thov nco ntsoov, qhov no yog qhov nruab nrab thiab nws tuaj yeem yog tsawg kawg peb zaug siab dua.

Daim ntawv pop-up, uas tshwm sim nyob rau lub sijhawm, pab tus neeg siv nrhiav cov kev daws teeb meem tsim nyog lossis txhawb kom lawv yuav. Rau daim ntawv sau npe pop-up kom tsis txhob cuam tshuam cov qhua thiab pab koj ua tiav koj lub hom phiaj, ua raws li cov cai hauv qab no:

• Tsis txhob qhia pop-ups tib lub sijhawm li lwm cov pop-ups. Thaum ob peb kab lus tshwm sim ntawm qhov screen ib zaug, nws cuam tshuam cov neeg tuaj saib thiab, qhov tseem ceeb tshaj plaws, yog kev ntxhov siab heev. Yog li ntawd, xyuas kom meej tias lub pop-up tsis muaj teeb meem nrog dab tsi.
• Xyuas kom meej tias daim ntawv teev npe yuav tsis tshwm rau cov neeg siv tau tso cai. Yog tias cov neeg tuaj saib tau nkag mus rau hauv lawv tus kheej cov nyiaj, ces lawv cov email chaw nyob yog nyob ntawm koj daim ntawv xa ntawv. Yog li ntawd, daim ntawv pop-up tsis cuam tshuam rau lawv.
• Nco ntsoov tias qhov pop-up yuav tsis cuam tshuam tus neeg siv khoom los ntawm kev yuav khoom. Txhawm rau ua qhov no, tsis txhob muab daim ntawv qhia rau cov neeg uas xaj khoom hauv lub tawb nqa khoom.
• Tsis txhob tshaj tawm daim ntawv sau npe rau cov neeg tuaj saib uas tau mus xyuas lub xaib los ntawm tsab ntawv. Raws li nyob rau hauv cov ntaub ntawv ntawm cov neeg siv tso cai, lub pop-up tsis cuam tshuam rau lawv.
• Teem lub sij hawm tso saib. Tsis txhob txhawb kom cov neeg siv sau npe tam sim tom qab qhib lub xaib. Cia lawv "saib ib ncig". Nco ntsoov, daim ntawv sau npe pop-up coj cov txiaj ntsig tsuas yog tias nws tshwm sim thaum lub sijhawm thiab nyob rau qhov chaw raug.

Txhawm rau ua kom muaj txiaj ntsig ntawm daim ntawv tso npe, ua kom nws tus kheej ntau dua. Piv txwv li, tsim ib qho pop-up rau txhua pawg khoom.

2. Seg koj cov neeg tuaj saib thiab kho koj cov ntsiab lus

Koj yuav tsis ua tiav koj cov hom phiaj kev lag luam email yog tias koj xa cov ntaub ntawv tsis muaj txiaj ntsig rau cov neeg siv. Lub clickability ntawm segmented email campaigns yog zoo dua piv rau cov uas tsis yog-segmented sawv daws yuav, thiab personalization nce nyiaj tau los ntawm txog rau lub sij hawm.

Txhawm rau kho koj cov ntsiab lus, faib koj cov neeg tuaj saib ua ntej. Muaj ntau txoj hauv kev los pab pawg neeg rau hauv pawg:

• los ntawm poj niam txiv neej thiab hnub nyoog;
• los ntawm geolocation;
• los ntawm pawg ntawm cov khoom yuav khoom;
• los ntawm tus naj npawb ntawm kev yuav khoom;
• los ntawm tus cwj pwm ntawm lub vev xaib lossis hauv tsab ntawv;
• los ntawm kev txaus siab;
• los ntawm qhov chaw ua haujlwm;
• los ntawm subscription duration.

Koj tuaj yeem ua qhov segmentation tseem ceeb ntawm theem kev tso npe.

3. Teeb tsa cov ntawv xa tuaj

Ua rau kev xa ntawv nce cov neeg tuaj koom nrog. Lawv raug xa tuaj tom qab tus neeg siv ua qhov cuam tshuam. Cov ntawv xa ntawv no tso cai rau koj kom nco qab txog lub pob tawb uas tau tso tseg, qhia txog kev tshaj tawm thiab muab cov khoom lag luam cuam tshuam raws li cov nplooj ntawv pom lossis cov npe xav tau.

Cov ntawv ua kom tsis txhob plam kev muag khoom thiab xa rov qab tus neeg siv khoom mus rau qhov chaw raws sijhawm. Cov xa ntawv zoo li no suav nrog:

• cov ntawv lees paub kev sau npe;
• kev xa khoom xa tuaj;
• cov ntawv hais txog lub tawb nqa khoom tso tseg;
• hnub so xa ntawv;
• ua tsaug rau koj cov ntawv tom qab yuav khoom;
• cov ntawv raws li kev coj cwj pwm;
• ua kom cov ntawv.

Yog tias koj tseem tsis tau siv lawv feem ntau, nws yog lub sijhawm los pib ua.

4. Kev sim nrog cov ntsiab lus thiab ua qhov sib cais

Ntev npaum li cov neeg siv yog cov neeg siv ntawm lub tuam txhab, qhov tsis muaj zog ntawm lawv txoj kev koom tes. Yog li ntawd, kom muaj kev txaus siab ntawm cov neeg tau txais kev pab nyob rau hauv email npe, nws yog ib qho tsim nyog yuav tsum tsis tu ncua sib ntaus sib tua rau lawv cov xim thiab tsim ntau yam kev sib tw muaj tswv yim. Ntxiv cov yeeb yaj kiab muaj txiaj ntsig, cov ntsiab lus sib tham sib, thiab GIFs rau koj cov emails. Saib cov piv txwv hauv qab no.

Yuav kom tsis txhob poob nrog cov tswv yim, tsis txhob cia siab rau qhov kev xav xwb. Ua kev kuaj cais. Tsim ob txoj kev xa ntawv thiab sim cov ntsiab lus ntawm email, hu-rau-ua haujlwm khawm, lossis cov ntsiab lus. Kev sib cais pab txiav txim siab hom ntawv zoo tshaj plaws.

5. Xaiv lub sijhawm rau kev xa ntawv

Lub sij hawm cuam tshuam rau kev ua tau zoo ntawm email campaigns. Kaum ob ntawm emails sib sau ua ke hauv tus neeg siv lub mailbox txhua hnub, thiab txhawm rau kom tsis txhob poob ntawm lawv, nws yuav tsum paub thaum twg nws yog qhov zoo dua los xa tsab ntawv xov xwm. Txawm li cas los xij, tsis muaj sijhawm, vim nws nyob ntawm cov neeg tuaj saib lub hom phiaj, kev lag luam, thiab lwm yam.

Yuav ua li cas thiaj txiav txim siab hnub thiab sijhawm zoo tshaj? Nov yog plaub lub tswv yim los pab koj txheeb xyuas nws:

• Txheeb xyuas qhov chaw txheeb cais. Saib cov hnub twg ntawm lub lim tiam thiab lub sijhawm twg cov neeg tuaj koom siab tshaj plaws. Tom qab ntawd ua ib tsab ntawv xov xwm raws li cov ntaub ntawv tau txais thiab txheeb xyuas qhov tshwm sim.
• Saib koj cov neeg sib tw cov npe xa ntawv. Qhov no tsis yog qhov tseeb tshaj plaws, tab sis nws tuaj yeem siv tau. Feem ntau, cov neeg siv sau npe rau kev muab los ntawm cov tuam txhab sib txawv, yog li ntawd, ntxiv rau koj cov ntawv, lawv kuj tau txais cov ntawv los ntawm cov neeg sib tw. Saib thaum lawv xa ntawv, thiab sim xa koj cov phiaj xwm me ntsis ua ntej lossis, hloov pauv, tom qab.
• Ua kev xeem A/B kom paub meej lossis tsis lees paub qhov kev kwv yees thiab nrhiav lub sijhawm zoo.
• Tsis txhob hnov ​​qab taug qab txheeb cais thiab soj ntsuam kev ua tau zoo.

6. Reactivate passive subscribers thiab rho tawm inactive hu

Taug qab cov neeg uas tau tso tseg tsis qhib lub tuam txhab cov npe xa ntawv thiab rov qhib lawv dua. Txhawb kom cov neeg siv khoom tsis txaus siab kom rov koom nrog thiab ua kom cov neeg siv khoom tuav tau. Piv txwv li, muab lawv tus kheej luv nqi lossis lwm yam txiaj ntsig uas yuav ua rau lawv ua qhov xav tau.

Yog tias tus neeg siv tsis tau qhib tsab ntawv xov xwm rov ua dua, xa rov qab, tab sis hloov cov ntsiab lus ntawm email. Yog tias qhov no tsis coj cov txiaj ntsig, rho tawm email chaw nyob. Nco ntsoov, nws tsis yog qhov ntim ntawm cov ntawv xa ntawv tseem ceeb, tab sis nws qhov zoo. Tshem tawm cov neeg siv tsis txaus siab kom tsis txhob cuam tshuam kev txheeb cais thiab khaws cov chaw nyob tsis raug.

7. Siv gamification los faib koj cov emails

Kev ua si yog ib txoj hauv kev zoo los ntes thiab tuav cov neeg siv khoom nyiam. Gamification yuav nyiam tshiab thiab txuas ntxiv kev txaus siab ntawm cov neeg tuaj saib qub. Piv txwv li, koj xav tuav lub caij muag khoom nrog luv nqi. Cov neeg siv yuav nyiam yeej cov nyiaj cheb no lossis ua cov haujlwm yooj yim kom tau txais kev txaus siab ntau dua li lawv yuav nyeem txog qhov muag tom ntej hauv tsab ntawv.

• Vim li cas thiaj siv cov ntsiab lus game hauv thawj qhov chaw? Txij li cov kev ua si yog nyob rau hauv cov lus:
• kev hloov pauv yuav yog 2.5 npaug ntau dua;
• qhov ntsuas nruab nrab yuav yog 15% siab dua;
• cov nyiaj tau los yuav yog 300% siab dua.

8. Txhim kho koj cov npe xa ntawv tsis tu ncua

Niaj hnub no nws yog ib qho nyuaj rau sawv tawm ntawm cov neeg sib tw, tab sis nws tseem ceeb heev kom ua tiav koj cov hom phiaj. Sau npe mus rau cov npe xa ntawv ntawm lwm lub tuam txhab. Txheeb xyuas qhov tsim ntawm lawv cov emails, cov ntsiab lus, thiab tus kheej txoj hauv kev. Xav txog dab tsi tsim nyog yuav tsum nco ntsoov, thiab dab tsi tuaj yeem ua tau zoo dua. Tsis txhob rov ua cov txheej txheem ntawm cov neeg sib tw, ua thawj.

Nco ntsoov, kom ua tiav kev lag luam email, nws tsis txaus kom tau txais cov neeg siv kev sib cuag - koj yuav tsum yeej lawv txoj kev nyiam thiab khaws lawv cov xim. Yog li ntawd, taug qab cov txheeb cais, sim cov ntawv xov xwm email, txheeb xyuas cov txiaj ntsig, thiab niaj hnub txhim kho koj cov phiaj xwm.

xaus

Yog tias koj pom tias koj cov emails tsis zoo li lawv tau ua thiab tib neeg tsis teb rau lawv ntau zaus, cov lus qhia yooj yim no yuav pab koj kom muaj kev sib koom tes kom koj cov phiaj xwm kev lag luam email coj koj cov txiaj ntsig zoo dua.

Nws raug nquahu kom qhia tias cov ntsiab lus twg koj cov neeg siv yuav tau txais los ntawm koj thiab xa lawv tus kheej cov ntawv ua tsaug los tsim kev sib raug zoo.

Seg koj cov neeg tuaj saib thiab siv automation sib txuas lus nrog koj cov neeg siv khoom raws sijhawm. Tig rau kev hu xov tooj muaj zog rau kev nqis tes ua, txhim kho email rau cov khoom siv txawb, thiab sau cov ncauj lus zoo siab, thiab koj yuav nce koj txoj kev koom tes hauv email sai sai.

Nrhiav thiab sim txoj kev tshiab lossis qub uas koj tsis tau siv sijhawm ntev los txhim kho kev koom tes hauv email. Kev tuav cov neeg siv khoom txaus siab rau koj lub hom phiaj thiab koj cov ntawv xov xwm yog ib qho ntawm cov yuam sij rau kev vam meej.